CALIFORNIA: -Eaze, a leading marijuana technology company, has released its Eaze Insights: 2017 State of Cannabis data report, a comprehensive overview of consumer trends driving the marijuana industry year over year.
The report, which draws insights from the user behavior of more than 350,000 Eaze consumers and 15,000 survey respondents across the state of California, reveals that 2017 was a landmark year for marijuana acceptance and normalization. With the knowledge that adult use would be legal at the start of 2018, consumers set aside preconceived stigmas and became increasingly comfortable using marijuana to enhance their everyday lives — whether to sleep better or celebrate popular holidays. In anticipation of this demand, Eaze added several brands to its platform so consumers could conveniently select from a wide variety of products to meet their needs.
Key findings from the report include:
- Marijuana’s going mainstream: In 2017, marijuana was ordered via the Eaze platform every 10 seconds, a 200 percent increase from the frequency of deliveries in 2016 (every 30 seconds).
- Marijuana’s increasingly popular among Baby Boomers: The number of Baby Boomers ordering marijuana increased by 19 percent annually, the highest of any generation. Vaporizers and edibles are most popular among Millennials, while tinctures are most popular among Baby Boomers.
- Inauguration Day sales spiked: On Inauguration Day, sales increased 21 percent, making it the seventh most popular holiday for ordering cannabis, more than Cinco De Mayo, Memorial Day weekend, and Mother’s Day. Other popular days? Three-day weekends like President’s Day and 4th of July, which ranked as the third and sixth most popular delivery days, respectively.
- Convenient marijuana products will win out: The modern day consumer favors ready-to-use, convenient consumption methods like vaporizers, edibles, and prerolls. In the past year, vaporizer sales increased 191 percent and preroll sales increased 267 percent. Flower sales, on the other hand, are wilting, having dropped 43 percent over the past year.
- A wellness solution: Consumers are reportedly turning to marijuana as a wellness product for things like sleeplessness, anxiety, joint pain, and other ailments. In fact, 45 percent of survey respondents replaced sleeping pills with marijuana.