WASHINGTON: Google or Bing “blue cheese” and you’ll get a surprise: Right at the top of your search results for that delectable food is a marijuana strain called … “blue cheese.”
On Google, your second or third result will likely be from Leafly.com: “The blue cheese medical cannabis strain is a hybrid cross between blue berry and UK Cheese. A smooth high with euphoric and psychedelic effects.”
What the heck?
On the face of it, Leafly.com is just another Seattle-based Internet/tech company making big waves with big numbers. The difference is that Leafly’s content is all marijuana all the time.
“Right now, our vision is to be the first global mainstream brand that helps legitimize the cannabis industry as well as helps to end prohibition,” said one of three co-founders, Cy Scott. “You can think of us as a global community of responsible cannabis consumers. We provide a lot of information around cannabis.”
What it does
The company – which began in southern California in 2010 and soon moved to Seattle – uses crowd-sourced information about marijuana strains to provide a searchable database of those strains, what their effects are (good and bad), where you can get it now … and a lot more information.
They describe themselves as the “Yelp” for cannabis.
Here’s the page on blue cheese: