CALIFORNIA: MedMen Enterprises signed an exclusive license agreement with Woodstock Ventures LC and its affiliate The Woodstock Cannabis Company granting MedMen rights to use the iconic Woodstock brand on cannabis products manufactured and sold in six states: California, Nevada, Massachusetts, Florida, Illinois and Arizona.
The Agreement grants MedMen the right to manufacture and distribute Woodstock branded cannabis products to MedMen stores or third-party retailers in those six states, and anticipates additional states should Woodstock decide to enter them. The Agreement also gives MedMen premium placement of cannabis products at Woodstock music festivals and promotions. Medical marijuana is currently legal in the six states covered by the agreement, adult-use is legal in California, Nevada and Massachusetts.
“The Woodstock festival marked the height of the 1960s counter-culture movement,” said MedMen Co-founder and CEO Adam Bierman. “As a brand, MedMen is all about pushing the boundaries and bringing about progressive change to make marijuana use part of the mainstream, so this partnership between MedMen and Woodstock makes perfect sense. It will help us reach a broad audience of consumers who are familiar with marijuana use, and ready to discover new products and ways to incorporate cannabis into their lives.”