The Wink In Weed: Why Seattle Hempfest Is Still Worth Supporting

By David Rheins

It’s been five years since Washington opened its legal cannabis marketplace, and today adult consumers in the Evergreen state have an abundance of high-quality, legal weed available in an impressive array of product configurations at affordable prices.

Seattle Hempfest, taking place this week along the gorgeous Puget Sound, is the nation’s oldest and largest “Protestival.”  It began as forum and platform for activists, patients and pot smokers to gather together to fight for their rights to toke in peace.  Back then, firing up a joint in public had real potential consequences — and could land you with a fine or even jail time.

My fellow Hempfest Volunteers in their Green T-Shirts

Hempfest Volunteers

Today, Washingtonians don’t have to go to the park to spark up. Pot smoking is legal, accepted and somewhat normalized in the Pacific Northwest. Leading some to ask what is the relevance of Seattle Hempfest?

While more of a party these days than a protestival, Seattle Hempfest is still a must-attend annual gathering of the cannabis tribes.  Our Green Revolution is a broad tent, with a diverse set of communities.  We are advocates, patients, farmers, business professionals, parents, teachers and caregivers, all united under the belief that Federal Prohibition, and the War on Drugs — and Drugs Users — must end. There is something powerful and undeniable about seeing a hundred thousand pot smokers gather together to celebrate community.

There is still much legal reform that needs to happen before cannabis consumption is fully normalized — and it is encouraging to see the momentum behind the STATES ACT and the Marijuana Justice Act as Congress has finally gotten the word that the American public — on both sides of the aisle — are through with prohibition.  The 2018 Farm Bill, with its Hemp Farming provision, will de-schedule industrial hemp and open the way for explosive growth in hemp-based products, including consumer goods, industrial materials, foods, fuels and medicines.

We are in a fight for the control of our legal cannabis industry.  Big Pharma, Big Alcohol, Big Tobacco, Big Agriculture and Big Government Regulators are all fighting to establish their places in our new mainstream marijuana marketplace. We must continue to stay involved now as the new regulations and standards of our emerging industry are crafted. I see Hempfest as a natural venue for showcasing the best and most innovative hemp products. Cannabis consumer rights need to be protected to ensure that the legal products are safe, tested and of the highest quality. Legal cannabis businesses have an opportunity to build an industry based on the highest standards of production, marketing and operations.  We need to be fair and equitable in our hiring and compensation practices, and we need to direct the windfall of new marijuana tax revenues towards improving the health and welfare of local communities, particularly those hit hard from the War On Drugs.

CurvedPapersHempfest512x440As our alternative culture takes centerstage, it is important that we stand together for our shared values.  We are witnessing and influencing the end of an era. The post-WWII, better living thru petrochemicals, conspicuous consumption society is unsustainable — and is quickly being replaced by a global, plant-based lifestyle, renewable energy zeitgeist.

MJBA is proud to once again participate as a media sponsor and exhibitor of Seattle Hempfest.  We’re thrilled to be sharing a booth with Curved Papers, with whom we’ve been touring the country on a Cannafest Destiny Tour.  We’ll be showing off our NORML 100% Hemp rolling papers, and showcasing our latest poster by Michael Guttsen, and doing social media blasts with MJBA Ambassador At Large Jake Dimmock.  Please join us at Booth #323 across from the Hemposium.

Michael O'Malley, David Hynes Michael O'Malley David Rheins

It has never been more important to stand up and be counted.  Please come out to Myrtle Edwards park this weekend, listen to the speakers, dance to the music and support the many food and merchandise vendors.  Be sure to drop a few bucks in the donation bucket:  Seattle Hempfest is an all-volunteer effort, and it depends on the support of its Vendors, Sponsors and Attendees to survive.

 

 

The Wink In Weed: Why You Should Join Me At CCC PDX

By David Rheins

2018 will be a crucial year for the legal cannabis industry.  Five years after the first adult-use marijuana marketplaces opened in Colorado and Washington, our industry has grown large and gone mainstream.  Big and getting bigger, with the opening of the California and Nevada markets, Oregon is now part of a contiguous legal West Coast spanning from Canada to Mexico. CannaFest Destiny has never seemed more apparent, and competition never more fierce.

Legal cannabis production has never been higher, while wholesale prices have never been lower.  The harsh reality for an industry that is hyper-competitive, overtaxed and over-regulated, is that for most licensees profit margins have never been tighter.  Many mom and pops have already sold out, and many more are on that fence.  Add to this the recent saber rattling of drug-warrior-turned-Attorney-General Jeff Sessions, and it is easy to see that for many in the industry, 2018 has begun as a time of great uncertainty and anxiety.

CCCPDX issues an industry call to action

CCCPDX issues an industry call to action

As I wrote in my “Open Letter to Jeff Sessions,”  now is the time for industry leaders, businesses and supporters to stand united.  We must show that not only has our legal industry become a vital engine of reform and economic activity —  generating hundreds of millions in new tax revenues — but we have reinvigorated communities across the country by creating hundreds of thousands of new jobs.

The industry has arrived at a critical juncture in its evolution, and Oregon is on the front lines of the fight for an independent legal industry.  As the Cannabis Collaborative Conference’s Mary Lou Burton puts it, “The CCC has grown up with the industry in Oregon.  Now three years into full legalization, we no longer need to offer cannabis 101 education.  Now we are focused on education geared towards successfully and profitably operating in the current environment. ”

Differentiate: The commercialization and mainstreaming of the legal cannabis industry has put enormous pressure on licensees , who must focus on building brand equity and establishing effective marketing practices that will allow them to stand out from the competition.  I’m delighted to be moderating the marketing panel discussion at CCC this year, where along with canna-brand experts Stephen Gold, The Daily Leaf; Sean Lucas, NUG Digital Marketing; and Ryan Michael, KindTyme, we will discuss the top branding and marketing trends  that every canna-marketer must know. 

Activate: Congressman Earl Blumenauer will once again deliver a keynote speech at the conference. “This is a call to action.” he said in response to the Sessions announcement. “It’s time for anyone who cares about cannabis to mobilize to defend state marijuana laws.”

Burton added, “come together with fellow law abiding and tax paying professionals in the Cannabis Industry and unite!  CCC 4.0 provides the perfect opportunity to ban together and show the media and the world that we will not back down.”

REGISTER TODAY and receive $50 off (promo code: CCC50)

The Wink In Weed: CannaFest Destiny Takes MJBA To Las Vegas

MJBA Expands National Footprint, Relocates HQ To Silver State

By David Rheins

This summer I undertook a cross-country, coast-to-coast, “CannaFest Destiny” road show. Sponsored by Curved Papers, the MJBA tour made ‘official’ stops in Washington, Oregon, Nevada, Indiana, Massachusetts and New York. We gathered in small groups and large, hosting meetups, participating in panel discussions, exhibiting and speaking at trade shows, investor summits and Hempfests. We exchanged ideas, shared our dreams and committed to working together to build a truly sustainable, profitable and ethical legal industry.

The MJBA held court at Indianapolis’ oldest political venue, the storied Antelope Club, where alongside Hoosier Veterans for Medical Cannabis and the Indiana Chapter of the Libertarian Party, where we discussed ways that Hoosiers can participate in the Cannabis and Hemp revolution today.

The CannaFest Destiny Tour generated excitement and positive press – in local newspapers and radio, on podcasts, through Facebook feeds and social media – opening eyes and making new allies and friends all along the way.

mylesanddavecurved

Having spent much of the past 5 years working to build the legal cannabis industry in the Pacific Northwest and Colorado, it has been exciting for me to witness CannaFest Destiny at work: how each new state and local community is incorporating and modifying best practices from Washington, Colorado and Oregon to create a unique legal marketplace tailored to the needs and sensibilities of the local culture.  While laws, rules and regulations vary widely, I found a common spirit of community and cooperation and commitment to building a fair and responsible industry.

2017-07-15 11.10.04

Nowhere did I witness more radical change in such a short time as Nevada.  It has not been too many years ago that possession of a seed or stem in the Silver State would get you 20 years, and trafficking could earn you life behind bars.  Today, Las Vegas is home to the biggest of the industry trade shows (though recently the Casino and Gaming Commission has discussed banning the legal cannabis industry from Casinos) and nearly 150 licensees grow, process and sell some very fine cannabis.

Screenshot 2017-09-03 09.27.11

The state passed its medical marijuana initiative in 2000, and its recreational initiative in 2016.  Adult use sales began on July 1st and since that time Nevada has outpaced the launch of both the Colorado and Washington markets.  With 42 million tourists visiting annually, Las Vegas is ground zero for the next wave of the legal market, heralding in the era of Commercialization and Normalization. Demand has challenged supply, overwhelming a short-lived monopoly by the alcohol distributors and causing major bottleneck. Pains of growth are inevitable and signs that legalization, once the exclusive province of the liberal West Coast, has now reached the mainstream. Las Vegas is where America (and the world) comes to play – and the players want their legal weed.

True to our mission to provide reliable business intelligence, professional networking and business opportunity to participants in legal cannabis, the Marijuana Business Association has decided to relocate its HQ to Las Vegas.  An ideal location to service the expanding national footprint of the MJBA, Las Vegas offers cheap and easy travel, amazing entertainment venues and one of the fastest-growing legal cannabis marketplaces in the world.   In addition to hosting meetups and professional education events, we will be in a better position to support our growing MJBA Chapters in Oregon, California and Washington, while simultaneously growing our presence on the East Coast – expanding MJBA New York and launching MJBA Boston.

MJBA is Amazing

We’re taking on new partners, and soon will be unveiling a more robust suite of member benefits, including meaningful discounts on the industry’s most important trade events and media opportunities, a new b2b technology platform, and exclusive members-only invitations. Stay tuned to this space!

 

 

 

 

The Wink in Weed: Marketing Thru Marijuana

By David Rheins

Years ago, when I was working at Rolling Stone Magazine, I had the opportunity to interview Jerry Garcia backstage before a Grateful Dead performance at Madison Square Garden. The show was being sponsored by Ben & Jerry’s Ice Cream, and as the editor of Marketing Thru Music (MTM), it was my job to chronicle how popular music and musicians were being used to market consumer products.  Ben and Jerry, two hippie entrepreneurs from Vermont, had just introduced Cherry Garcia and were marketing it to baby boomers who shared their love of the bandleader and the deadhead lifestyle.  I asked Jerry what he had to say to those critics who suggested that he had “sold out” to the man by agreeing to let his name be used in such a commercial way.

Bemused, Jerry just chuckled and said, “Hell man, we would have sold out years ago, but no one was buying!”

Pot Culture has turned Pop Culture, and everyone is buying.  Today’s legal cannabis industry would not have been possible without decades of protest and sacrifice from activists and the cannabis community, and those of us in the legal cannabis industry owe a debt of gratitude. Thanks to decades of political activism, public attitudes have shifted, and the stage has been set for what only commerce can achieve – true normalization of cannabis use and cannabis users.

The majority of Americans support legalization.  Voters of both red and blue persuasions were unequivocal at the polls this past November, as Initiatives in 8 of 9 states demonstrated that We the People want our legal weed. Victories in influential California and mega tourist destination Nevada will bring the country’s media and entertainment cultural centers into the legal fold, serving as a megaphone for broadcasting the positive realities of legalization far and wide. The entire West Coast will soon be legal, and with Maine and Massachusetts recreational cannabis is firmly establishing itself on the East Coast.

This month marked the fourth anniversary of the Marijuana Business Association, and for the third consecutive year, we were honored to be nominated Best Cannabis Association of the year at the prestigious Dope Industry Awards. MJBA has firmly established itself as the leading professional business organization in legal cannabis, and with hundreds of cannabis businesses, thousands of MJBA MeetUp members and hundreds of thousands of MJBA web and social media followers, we’ve morphed and evolved and grown along with the legal cannabis industry we serve.

It has been an honor to be a part of our historic movement, and to work with the amazing entrepreneurs and thought leaders who are literally building our nascent industry one success story at a time. Hundreds of newly licensed cannabis brands – some with celebrity names attached — are beginning to exert real power – defining what legal cannabis looks like, changing minds about what cannabis users are like, while generating billions in new taxes, and creating tens of thousands of new jobs.

Today, celebrity stoners from Willie Nelson and Whoopi Goldberg to Snoop Dogg and The Trailer Park Boys are Marketing Thru Marijuana.  Jerry Garcia would be proud.

The Wink In Weed: 2016 Elections, A WTF Moment

By David Rheins

It is the morning after the 2016 elections and I’m still having a WTF moment.  I did not expect to be waking up to a President Trump, and the notion of The Donald as our Commander In Chief for the next four years seems more than a little surreal.

But despite the disappointing news, last night was a clear victory for those of us in legal cannabis.  Like most of my peers, I am excited to see the marijuana reform movement achieve critical mass, even as I remain unsure of what sort of Federal Drug Policy a Trump administration might take, given likely prominent roles by prohibitionists Chris Christie and Rudy Giuliani.

Overwhelming, ‘we the people’ have voted for legal cannabis. History was made last night, as the country added 4 new adult-use marijuana states – California, Nevada, Maine and Massachusetts – doubling the total to 8 states plus D.C. and affirming once and for all that the public has had enough of the failed War on Drugs.

2016 Election Night NORML Women of Washington Fundraiser

2016 Election Night NORML Women of Washington Fundraiser

With the entire Pacific corridor now a legal cannabis zone, federal enforcement of prohibition becomes “untenable” President Obama recently told HBO’s Bill Maher. However, that doesn’t mean that a conservative administration won’t make life more difficult for legal cannabis states to create and maintain regulated legal markets.

Many remain nervous. A cannabis attorney I spoke with this morning suggested that this election could mean huge changes to his business, and could easily dampen the growth of the budding industry that he and his firm have helped to create.

At a NORML Women of Washington fundraiser last night, dozens of industry folks gathered to watch the election results.  Many were shocked by the rejection of Hillary Clinton, and feared what it might mean to hard-fought victories of women and minority communities.   “Although I am happy about the major advances for marijuana legalization that happened all over the country last night, and what that means for my company and our culture, it is impossible for me to celebrate as I have never felt so devalued as a woman,” Cannabis Basics’ CEO Ah Warner told MJNN. “The fact that quite possibly the most qualified candidate ever lost her bid for the Oval to the personification of celebrity, bigotry, misogyny and greed is a devastating wakeup call about who we really are as a country. My heart bleeds for the women, no matter what their accomplishments, who will go to their graves knowing that they were never more than second class citizens.”

Others are optimistic about the economic opportunity of the expanding legal marketplace. “My business just got better,” a cannabis media executive told me. “Eight new markets just opened up. Think of all the new brands that need building, all the companies who will need our expertise and advice. I’m excited! We’re ratcheting our industry up to the next level.”

For while voters soundly rejected Hillary Clinton and the political status quo, Republicans, Democrats and Independents alike overwhelmingly embraced legal weed. The legal cannabis genie is out of the bottle as the topic of legalization take its rightful place on the centerstage of political discourse, creating a dissonance between federal and state law that will force a change in federal marijuana policy.

What began as an “experiment” in Colorado and Washington just four years ago has now spread from coast to coast, in red states and blue states. Last night’s election was a victory for America’s fastest growing industry – and it will certainly mean new interest, investment and acceptance.

 

 

Wink-In-Weed: Cannabis Class Is In Session

By David Rheins 

Class is in session for participants in Washington’s legal cannabis trade.  Coming off of the collegial CCC show in Portland, Team MJBA is back in Western Washington this week continuing our quest to provide professional education and promote best business practices for our nascent industry.

Collaboration was the theme of CCC 2016

Collaboration was the theme of CCC 2016

On Tuesday, February 13th,  6-8:30 at the Factory Luxe  in Seattle, MJBA and NWMJ Law will present,“Managing Your 502 Business,” a 2-hour bootcamp designed to review essential business basics, tools and best practices that every I-502 licensed business should follow.  Attorney Anne Van Leynseele, NWMJ Law, will lead the this 2-hour interactive bootcamp, aided by a VIP Panel of cannabis business experts, including Norm Ives, Mosaic Insurance, CPA Dani Espinda, and business consultant Debbie Whitlock.

[youtube http://www.youtube.com/watch?v=9mshbd7MS3E&w=560&h=315]

Seating is limited, so reserve your place today!

Thursday, February 18 is the start of CannaCon,  a 3-day celebration of all things canna-business at Pier 91 on Seattle’s waterfront.  This year marks MJBA’s fourth CannaCon.   It has been truly amazing to witness as the show and the industry develop together. CannaCon founder Bob Smart was one of MJBA’s first business members, joining us back in the fall of 2013!

In preparation for the show, Bob, Dave Mesford and I paid a visit to KLAY 1180 AM last week, appearing on “The 411 on 420” talk show, hosted by Amy Ansel and Darrel Bowman.

The 411 on 420, hosted by Amy Ansel and Darrel Bowman

The 411 on 420, hosted by Amy Ansel and Darrel Bowman

Billed as “the world’s largest cannabis marketplace for products, services and ideas” the 2015 Seattle event claimed more than 11,000 attendees, over 200 exhibitors and 50 educational sessions, with over $6 million in business conducted on the floor.”  This year’s CannaCon promises to be even bigger, with a complete sell out of exhibitor booths, and an all-star lineup of speakers.  The event seminar schedule features three separate tracks: Cultivation, Technology and Business Development, and includes some of the industry’s top voices, including Ed RosenthalAh Warner, Megan Schwarting, Farmer Tom Lauerman, Aaron Pelley, Don Wirtshafter and Kyle Kushman

Canna Con 2016

I will have the honor of playing moderator for much of the Business Track sessions on Thursday and Friday.  We’ll cover a host of important topics. I’m particularly excited about our “Town Hall” session Thursday at 1PM with Washington’s top cannabis regulators: WSLCB Director Rick Garza, Washington Department of Agriculture’s Steve Fuller, and the Washington Department of Health’s Kristi Weeks.

MJBA’s Morgan will be moderating and participating on a Women in Cannabis Panel, along with Crystal Oliver, Danielle Rosellison, Sharon Whitson and Shawn DeNae.

Marijuana Channel One will be capturing all the excitement. Look for our live streaming and tweets, and our exclusive interviews with industry thought leaders here.

Wink-In-Weed: Cannabis Collaboration, Fun and Games

By David Rheins

This week’s column is dedicated to the importance of collaboration, fun and games in the cannabis industry.  Now for me, marijuana has always been experiential –  a mind expanding, humor producing, cosmic giggling good time. Long before it was medicine or big business, pot was fun.  Our cannabis counter-culture has morphed into legal industry, and our local community is evolving into broader coalitions: disparate factions all working together towards a common goal of raising the awareness and acceptance of the political, medical and commercial possibilities that the end of prohibition brings.

Moderating the ancillary businesses panel at CCC

Moderating the ancillary businesses panel at CCC

At canna-gatherings great and small, collaboration is taking center stage. So much so that CCC (formerly Cannabis Creative Conference) changed the name of last week’s trade show in Portland to ‘Cannabis Collaborative Conference.”  There,  at the Portland Expo Center, straight-laced regulators from the OLCC joined former-NBA basketball stars turned pot-entrepreneurs, wonky economists and well-heeled canna-technologists in emphasizing the possibilities that are possible for the new industry if we can only learn to work together cooperatively.

NBA Star Cliff Robinson, aka "Uncle Spliffy" delivers keynote at CCC 2016 in Portland, February 4, 2016.

NBA Star Cliff Robinson, aka “Uncle Spliffy” delivers keynote at CCC 2016 in Portland, February 4, 2016.

Working and playing together. Participating at cannabis industry events — as speaker, panelist, exhibitor or attendee —  while certainly not all ‘fun and games’, does mean being a part of a small, tight-knit collegial community.  One tends to see a lot of the same faces on the cannabis trade show circuit.  As a rule, most of us truly like being with each other, commonly greet each other with hugs and kisses, and frequently sneak off together to share a toke and a smile.

Farmer Tom Lauerman and friends

Farmer Tom Lauerman and friends

Cannabis is a community sacrament that leads to shared activities. Cannabis is a business and social lubricant, and an enhancement to our favorite activities. Forget Coca-Cola, things go better with cannabis: nature, sports, sex, music, video, and games.

Speaking of fun and games, imagine my delight when I arrived back in Seattle to find two separate packages on my doorstop: both cannabis games!   Now that pot is legal to purchase and consume for adults in Colorado, Washington, Alaska, Oregon, and DC, a consumer demand is quickly developing for “things to enjoy while legally high.”  One new product seeking to fill that need is ‘Cannabis The Card Game’, from Weed Games. Cannabis TCG is a fill-in-the blank Q&A card game designed to be fun and educational.   “After consuming Cannabis, lab mice are known to begin______.”  teases one card.

Now that pot is legal in Colorado, Washington, Alaska, Oregon, and DC, a burgeoning cannabis consumer demand is developing for things to enjoy while legally high!

Now that pot is legal in Colorado, Washington, Alaska, Oregon, and DC, a burgeoning cannabis consumer demand is developing for things to enjoy while legally high!

To play ‘Cannabis The Card Game’, you’ll need your own legal cannabis, rolling papers (included with the game)/ blunt wraps, a bong/pipe or vaporizer, munchies, a grinder or all of the above!  Add paper and pen if you are attempting to keep score (completely unnecessary).

In a separate package I uncover another addition to the canna-games category, ‘Roll a Bong’, a board game dedicated to the community of marijuana smokers, who enjoy smoking while playing board games.  Billed as a “rolling and smoking game for the whole joint,” all players are encourage to contribute weed to the “Community Dish” at the start of the game.

‘Roll a Bong’, a board game dedicated to the community of marijuana smokers, who enjoy smoking while playing board games.

‘Roll a Bong’, a board game dedicated to the community of marijuana smokers, who enjoy smoking while playing board games.

Things to do in Oregon when you’re stoned: Both of these pot-smoker games would find an ideal home at Portland’s NW Cannabis Club, which I had the pleasure of visiting last Tuesday before the CCC show.  The members-only private club offers daily, monthly and annual memberships (beginning at $10/visit). Membership entitles you access to the expansive club room, the dab bar, where you are welcome to use their dab rigs, and a very cool landscaped outdoor patio area, complete with fire pit and local art installations.

The members-only private club offers daily, monthly and annual memberships (beginning at $10/visit).

The members-only private club offers daily, monthly and annual memberships (beginning at $10/visit).

MMJ activist Don Skakie has found a second home at the club, traveling regularly from his home in Renton, Washington since most of his local mmj farmer’s markets have shut down.  He summed it up his love of community for me while we were enjoying the crisp February night air, “Some people collect antiques, but for me this is a hobby. Whenever I can, I like to get together with my cannabis family and just hang out.”

Wink-in-Weed: Ladies and Gentleman, It’s Show Time!

By David Rheins

February, the coldest and shortest month, arrives next week and that means the beginning of trade show season for those of us in the cannabis industry.

Here at the Marijuana Business Association, we’ll be kicking off the month at the Cannabis Collaborative Conference (formerly known as the Creative Cannabis Conference) in Portland, Oregon on the 3rd and 4th of February. MJBA and MJBA Women’s Alliance are exhibiting at the show, and Morgan and I will both serve as moderators and panelists.

On Wednesday, February 3, I’ll moderate the 2:15 panel entitled, “Sidekicks are Superheros: Ancillary & Supporting Businesses within the Cannabis Marketplace.” I’ll have the pleasure of discussing the topic with panelists Paul Campbell of Leafly, Holly Alberti of Healthy Headie Lifestyle, Brandon Gallagher of Vuber Technologies, and Scott Lott of Click Simply.

On Thursday, February 4th, MJBA Women’s Alliance founder Morgan will be moderating the 2:15 panel, “Launching a Product or Service: The Process of Creating Powerful Brands. James Zachodni of DOPE Magazine, Randall Huft of Innovation Agency, and Devin Manuel of Click Simply.

[youtube http://www.youtube.com/watch?v=zbYuzBfSu4k&w=560&h=315]

And little later, at 3:15 on Thursday,  Morgan and I will participate as panelist on, “What Happens After CCC?: A Telltale of Five Industry Organizations.” Moderated by Aimee Shuman of 420 Swarm, our fellow panelists will include Bethany Moore of NCIA , Jocelyn Anderson of Women Grow, and Chris Carpenter of OCBC.

Less than two weeks later, Team MJBA will be packing up our tents and setting up camp at CannaCon. Taking place, February 18, 19 and 20 at Pier 91 in Seattle, this is the fourth CannaCon show for MJBA and MJBA Women’s Alliance, and we’ll have a big presence.  Not only are we media sponsors and exhibitors of CannaCon again this year, but both Morgan and I have the honor to serve as moderators and panelists of what has become the most important industry trade show in Washington.

[youtube http://www.youtube.com/watch?v=kzmXVkvUP2o&w=560&h=315]

If you have anything to do with the legal cannabis industry in Washington or Oregon, you will want to attend both CCC in Portland and CannaCon in Seattle this month. When you do, please stop by the MJBA and MJBA Women’s Alliance booths and say ‘Hi.”

Thursday
10:00:00 AM Keynote: Andrew Schell Keynote: Ben Curren Keynote: Roy Bingham
Designing a Winning Nutrient Regimen What Every Marijuana Retailer Should Know Am I Selling The Products My Customers Really Want?
CULTIVATION TECHNOLOGY BUSINESS DEVELOPMENT
11:30:00 AM Advantages of organic soil The Extraction Series: C02 Investing in Cannabis – Where Do I Start?
Tad Hussey Craig Henderson Brett Roper
1:00:00 PM Advanced Indoor Flowering Techniques The Extraction Series: Rosin Tech WA Rules and Regulations
Jaya Palmer Jeff Church Rick Garza-WSLCB
Kristie Weeks-WSDH | Steve Fuller-WSDA
2:30:00 PM Ask Ed & Tom The Extraction Series: Legal Q&A Panel
Ed Rosenthal | Farmer Tom Lauerman Large Scale Production of 99% Pure THC & CBD Aaron Pelley | Chris Crew | Dan Bariault | Don E Wirtshafter
Dr. Jon Thompson
4:00:00 PM Aeroponics & Hydroponic Cultivation Bitcoin Viability Panel Insuring your Cannabis Business Future
Chris Wrenn | Tom O’Dowd
Edgar Ham | Mike Dupree | Robert Stephan
Manny Perez | Caleb Chen | Marshall Hayner
Christopher Walters | Doug Banfelder | Karen Canton
FRIDAY
10:00:00 AM Keynote: Adam Dunn Keynote: Katherine Grimm Keynote: Cheryl Shuman
TBA Kickstarting Your Cannabis Career
From Rags to Riches: How to Succeed in the Cannabis Industry
CULTIVATION TECHNOLOGY BUSINESS DEVELOPMENT
11:30:00 AM Panel: Women in Cannabis The Art & Science of Cannabis Topicals Navagating Tax Laws Unique to Cannabis
Crystal Oliver | Morgan Christine
Sharon Whitson | Shawn DeNae
Ah Warner | Megan Schwarting Dani Espinda
1:00:00 PM Harnessing light: A Plant’s Perspective Why is the right packaging important? Panel: Cannabis Policy Reform
Rebecca Knight, PhD Keva Sonderen Cat Jeter | Kristen Flor | TK Ramsey
2:30:00 PM Managing Commercial Cultivation Lighting: Impacting the Grid
How to Build a Cannabis Brand
& Strategic Marketing Plan From the Ground Up!
Shara Ross Shelly Peterson Catherine Zito
4:00:00 PM Optimizing Small Scale Grows Chocolate Loves Cannabis! Panel: Legal Q&A
Jennifer Martin Clair McKenzie Ann van Leynseele | Cindy Flyn | Mitzi Vaughn
SATURDAY
10:00:00 AM Keynote: Don E Wirtshafter Keynote: AC Braddock Keynote: Bruce Barcott
The First Golden Age of Cannabis Medicines The Cannabis Industry: not business as usual Author: Weed The People
Vivian McPeak TECHNOLOGY SETTING INDUSTRY STANDARDS
The Long And Winding Road To Cannabis Liberation
A Comprehensive Budtender Training Course
11:30:00 AM John Davis Commercial Lighting Options Session 1: The Plant
Mission NOT Accomplished Keith Harrington Jerry Whiting
1:00:00 PM Cultivation: Q&A The Benefits of Greenhouse Production Session 2: The Law & Regs
Kyle Kushman Greg Ellis Jerry Whiting
2:30:00 PM Plant Physiology & Nutrient Uptake
Use of Pesticides and Fertilizers
to Produce Marijuana in Washington
Session 3: The Retail Experience
Blair McHenry Erik Johansen WSDA Jerry Whiting
1 continuing education credit
4:00:00 PM Panel: Breeding with the Best
Pesticide Label & Worker Protection
Standard Requirements for Marijuana Growers
Session 4: Resumes & Interviews a Q&A
Adam Dunn | DJ Short | Exotic Genetics
Odie Diesel | Sunycheba
Erik Johansen WSDA Jerry Whiting
1 continuing education credit