How The ‘Priceline Of Pot’ Is Bringing Comparison Shopping To The Marijuana Boom Startup

COLORADO:  Nelson figures it this way: If there are name-your-price websites for airline tickets, hotel rooms and vacation packages, why not for weed?

“We’re the first site in the marijuana industry to do a price-comparison model,” Nelson said of his site,, which launched earlier this year but has just started to hit critical mass. After building the site for close to two years, “it’s nice to finally get some traction,” Nelson said. “We’re like the Priceline of pot.”

Hmmm. The people at Priceline probably wouldn’t want that phrase catching on.

Nevertheless, Nelson’s analogy is a good one. Let’s say you happen to live in a state where pot (medical or recreational) is legal. Chances are you’ve noticed that dispensary prices vary widely, or you’ve suspected there’s a better deal on the other side of town. Wikileaf’s reverse-auction model makes it easy to comparison shop.

The Priceline Of Pot: WikiLeaf Offers Discounts To Marijuana Customers

COLORADO: When you book a flight online, you’re unlikely to use American Airline’s website directly. Like most money-conscious consumers, you’ll visit a price comparison site like Kayak or Expedia instead. Same goes for hotel reservations, rental cars, even consumer goods ranging from iPhone cases to toothbrushes.

Why not apply that same logic to pot?

That’s the concept behind WikiLeaf, a comparison shopping website for medical marijuana that launched Jan. 22. Created by Dan Nelson, a Seattle-based financial blogger and medical marijuana patient, the site allows medical (and soon, retail) marijuana users to locate nearby dispensaries in four states — California, Colorado, Washington and Oregon — and comparison-shop for the lowest rates on weed. [Read more…]