The Wink In Weed: Marijuana Goes Prime Time

By David Rheins

WASHINGTON: This is the year that marijuana goes mainstream.  Mass media is learning to love marijuana in a big way.  You can’t attend a cannabis event in Seattle, or Denver, or Portland these days without bumping into a documentary film crew or budding filmmaker shopping a cannabis concept.

CableTV has been crazy about cannabis since Showtime debuted its seminal stoner series Weeds in 2005, earning the channel’s highest ratings. Similar successes followed for weed-themed “documentaries” from CNBC, VICE, and CNN.  And then Sanjay Gupta opened the flood gates when he reversed his longtime opposition to medical marijuana and called for its immediate rescheduling. That pronouncement by the face of corporate medicine — CNN’s chief medical correspondent was once President Obama’s pick for Surgeon General — had a massive impact on national consciousness.

Today, it is common to see national magazines talking about cannabis.  And not just Rolling Stone, but old school journals like Time, Newsweek, and National Geographic have devoted entire issues to our beloved plant.  This is the golden age of marijuana, and cannabis types are polishing their acts and going Hollywood. High Times editor Rick Cusick recently joined up with Whoopi Goldberg in a commercial effort to create a pot-infused PMS products.  Top professional athletes like former NBA All-Star “Uncle Spliffy” Cliff Robinson are joining longtime stoner celebrities Tommy Chong and Willie Nelson in creating their own line of legal cannabis products.

Uncle Spliffy Cliff Robinson at MJBA Portland

Uncle Spliffy Cliff Robinson at MJBA Portland

At the April meetup of the Marijuana Business Association in Portland last week, Cliff Robinson told the assembled group of professionals that he had received a huge amount of interest from both media and investors alike since his keynote speech at the Cannabis Collaborative Conference in February.  The topic of sports cannabis and the power of sports celebrities will move the marijuana discussion even further into mainstream consciousness. Designer marijuana for athletes is attracting media attention from Spain, Germany, Italy and from around the globe, Uncle Spliffy’s Marc Belsher told MJNN. “Sports Cannabis is an international phenomenon,” he said.

Team Uncle Spliffy at MJBA Portland

Team Uncle Spliffy

Following Team Uncle Spliffy on stage in Portland was Kerri Accardi, a New York filmmaker whose AK Ventures is making history with a prime time television series, “Hmm Did You Know.”  Designed to educate mass America on the healing benefits of medical marijuana, “Medical Cannabis: The Healing Power Of Knowledge” will be a half-hour news magazine series featuring prominent voices from the cannabis industry, including Nurse Heather Manus, activist/entrepreneur John Davis and Dr. Sunil Aggarwal, along with product placement and sponsorship messages. Initial markets will include Seattle, San Francisco, Miami and Denver, with new markets expected to be released shortly.

“We created the series to inform and educate mainstream TV viewers on cannabis, cannabis healing, and the emerging cannabis industry as a whole,” Accardi told MJNN. “We will featured various topics and interviews with patients and industry notables, topical discussions, politics, investigative journalism, health and sports medicine. We are creating herstory.”

AK Ventures Kerri Accardi takes medical cannabis prime time.

AK Ventures Kerri Accardi takes medical cannabis prime time.

 

 

The Dream Of Marijuana Business Is Alive In Portland

By TwicebakedinWA

OREGON: Yesterday I traveled with the Marijuana Business Association to Portland, OR where about 75 local cannabis entrepreneurs gathered at the Lucky Labrador for the monthly MJBA Meetup.

It would appear that the dream of running a marijuana business in Portland is alive and strong. The diverse group of business professionals who came out were very enthusiastic for what is happening in Oregon’s newly forming cannabis industry, even while many of them still seem to be figuring out exactly how they will fit into it.

I was reminded of what it felt like to be in a room of cannabis entrepreneurs and enthusiasts in Washington,  even just a year ago. A lot of the people who attended the networking event were just starting to “come ou”t to the business world, their friends, and their family that they are into weed and might even get into the business of it.  It makes me smile to think of the progression of my own journey out of the weed closet — from in the shadows to being broadcast all over the internet!

I left the MJBA Portland Meetup somewhat amused how people there view Washington kind of like a competitive sister state. I heard a few times that people think Oregon is ‘going to get it right’ and be the model for the rest of the world looking to legalize. I wonder if those people will still feel that way after a year of dealing with the OLCC as they navigate an industry that is literally changing day by day.

[youtube http://www.youtube.com/watch?v=2ouOdGtPqH0&w=420&h=315]

MJBA Week In Weed: April 9, 2015

By TwicebakedinWA

WASHINGTON: Spring is in full effect at Marijuana Business Association headquarters as we entertain upcoming events in the cannabis industry.  With a Meetup in Denver, NCIA policy meeting, and retail pot shops opening in the neighborhood, it promises to be a full week.

There is much anticipation building for next week where MJBA will be welcoming Senator Nelson and his delegation from the US Virgin Islands not to mention attending a special talk by world renowned cannabis researcher, Dr. Ethan Russo. Stay tuned for full coverage of those special events.

[youtube http://www.youtube.com/watch?v=5yN2Pf_FZZo&w=420&h=315]
Peace, from MJBA.