Dot-Bong Era’s First Marijuana Brand Debuts

Jeffrey Miron, an economist at Harvard University, says that he is “guardedly optimistic” the industry will be allowed to bloom. “A fully legalized market,” he says, could generate “$20 billion in annual retail sales.”

WASHINGTON: America’s newly legalized marijuana industry is attracting corporate cash and entrepreneurs who want to transform the business from plants in plastic bags sold on street corners to branded experiences in well-outfitted stores. Jamen Shively, founder of Diego Pellicer, the first retail brand in the U.S. to market legal, premium marijuana, says the plant is an Read the full article…