Dot-Bong Era’s First Marijuana Brand Debuts

WASHINGTON: America’s newly legalized marijuana industry is attracting corporate cash and entrepreneurs who want to transform the business from plants in plastic bags sold on street corners to branded experiences in well-outfitted stores.

Jamen Shively, founder of Diego Pellicer, the first retail brand in the U.S. to market legal, premium marijuana, says the plant is an “incredible boost to creativity”–the company itself bloomed from a “brainstorm session with cannabis.” [Read more…]