420MEDIA Trailblazers In Cannabis: Rosemarie Moyeno Matos and Jessica F. Gonzalez, Founding Partners At Moyeno Gonzalez & Associates PC

Trailblazers In CannabisDigital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each Tuesday, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazers are Rosemarie Moyeno Matos and Jessica F. Gonzalez, Founding Partners at Moyeno Gonzalez & Associates PC.

Tell us about your Company

Moyeno Gonzalez & Associates PC is a Latina owned law firm based in New Jersey with a primary focus on cannabis. Earlier this year, Founding Partners Rosemarie Moyeno Matos and Jessica F. Gonzalez joined their respective corporate and intellectual property law practices to provide access to quality legal services for groups that have been largely marginalized in the cannabis industry, particularly women and people of color.

As women of color, we have witnessed firsthand the detrimental effects of the high barriers to entry. Consequently, our firm strives to lower those barriers of entry for those looking to enter the cannabis space who would not otherwise be able to afford to by offering discounted introductory rates for all start-up companies for their first year.

We currently represent clients looking to apply for different classes of adult use cannabis licenses in New Jersey and New York, clients in the cannabis educational space and cannabis and non-cannabis clients across the United States looking to protect their intellectual property. Last year, Rosemarie served as counsel to a client who submitted two applications for a vertically integrated alternative treatment center license in New Jersey.

Blue Logo JPGWhy did you choose the cannabis/hemp business?

The cannabis industry is unique from other industries in that there is a social justice component that must be recognized, met and talked about constantly. As Latinas who grew up in or around inner cities, social justice is personal. The cannabis industry allows us to not only be attorneys in the space but advocates as well for women and people of color. The backbone of our firm is inclusion and we take great pride in providing our communities with cannabis education, resources and of course legal guidance.

What change will your firm address in the industry? Does it address an unmet need?

Our firm levels the playing field for those looking to enter the cannabis space by offering discounted introductory rates, and flat fee packages when possible. High legal costs often preclude certain communities from moving forward with their goals and so in order to include those communities and bring them into the conversation, we have made it our mission to offer flexible rates and packages. We have already seen firsthand that everything in the cannabis industry is more expensive for the simple fact that it can be. Federal prohibition coupled with “green rush” forecasts allows companies to increase prices from real estate to banking fees to legal fees. We could not stand by on the sidelines and see women and people of color excluded from a conversation they have every right to be a part of.

Jess Profile PicRose Profile Pic (2)


 What has been the reaction to your product/service/technology?

Extremely positive. We have been able to represent clients from different backgrounds, cultures and professions and help them find their footing in the cannabis space. By fully immersing ourselves in the NJ/NY cannabis market, we’ve been able to forge strong relationships with other professionals who share our same ideals regarding equality and social justice and who can assist our clients in different capacities such as business consulting services, accounting, and insurance just to name a few. Connecting our clients with different professionals lets our clients know that we care about being more than their attorneys, but a part of their team, helping them every step of the way. This service that we provide is especially helpful to women and people of color who may not otherwise have access to those types of individuals or services.

 Are there any upcoming milestones for your company?

Both of us will be speaking at the JC Tech Meetup “Green Rush Volume 2” in Jessica’s hometown of Jersey City presenting on legislation and intellectual property.  Additionally, we have also teamed up with the Hudson County Chamber of Commerce—an organization that provides resources to over 650 businesses in Hudson County—to put on an event in May called the Cannabis Business Summit 2019. Both of us grew up in Hudson County so it is a privilege to be able to give back to our community in the form of cannabis education and resources. To make big changes, we must always start with our community and when given the opportunity and the platform, we must always give back. 

Where can readers learn more? 


420MEDIA Trailblazers In Cannabis: Cici & Adam Dunn, Owners and Founders of HOODLAB

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazers are Cici and Adam Dunn, Owners and Founders of HOODLAB Store & HoodLamb Colorado, a family owned and operated hemp concept store & world wholesale agent for Amsterdam clothing label HoodLamb hemp tailors.

HempWorksTell us about your Company

After 25+ years of “hempin’ it” together, we have an extensive portfolio of hemp brands and companies that we have helped establish, build and operate. Some of these brands we helped create and run together with our original Amsterdam team, including HEMP WORKS, Hemp HoodLamb and T.H.Seeds, Adam co-founded in Amsterdam, The Netherlands.

In 2010, we decided to start our life together as a couple after having been good colleagues for 10 years. It was the evolution of a friendship that unexpectedly resulted in true love. We left Amsterdam for Colorado, which seemed to be the new hot spot for hemp. Our new endeavor HoodLAB was established in Denver, Colorado, in 2011 as the world’s first brick n’ mortar ‘HoodLamb Concept Store, Art Gallery & Wholesale Agent.’  At HoodLAB we promote all things hemp and embrace a sustainable, conscious and holistic lifestyle with hemp at the core. The latest creation coming out of HoodLAB is Doggylamb, an all-weather hemp coat for dogs, because dogs need good hemp gear too.

Being an active and authentic voice in the industry is important to us and ‘The Adam Dunn Show’ is our weekly cannabis podcast focussed on science, culture and industry knowledge. Adam propels the show with a cast of colorful guests and unbelievable anecdotes from his 25 years in the cannabis industry.

Our hemp journey started … 

Adam:  In 1989 I found myself in Amsterdam as a 19 year-old fresh off the boat, literally.  I just got off a TransAtlantic sailing trip that brought me to a ferry in the North of England when I looked at the ferry destination it said ‘Rotterdam’ in that moment I knew I had to go. The Netherlands had always fascinated me and being it was in the pre-internet days I wasn’t even sure if the stories of cannabis shops and hash bars were true.

With an ‘Emperor Wears No Clothes’ in my backpack, I headed off to the land of hemp and honey well at least hemp, right? On that first trip I found a shop called ‘Homegrown Fantasy.’  It was a great place that grew all its own cannabis.  I noticed there weren’t many English things to read and I was really into the EWNC at that moment, so I photocopied some key pages and made something like a ‘look book’ for the shop. This caught the attention of Henk van Dalen, the owner of homegrown fantasy and now Dutch Passion seeds. Henk told me his friend Ben owned ‘Sensi Seeds’ and the hash museum and that he would put in a good word for me.

Over the next couple of years working for both Sensi Seeds and the Hash Museum a definite need for a serious hemp store arose. Then in July of 1993, along with Doug Mignola and another American activist, we opened the first hemp shop in Europe called Cannabis in Amsterdam or CIA for short.

CIA quickly became the go-to spot for genetics and hemp products, putting us close to the movers and the shakers of the Hemp and Cannabis world. It gave us the chance to try to do the things that Jack Herer was talking about and put those words into action. CIA was an important time and place in the cannabis world, and it taught us tenacity every day, year in and year out.  From that point, we preached the gospel of hemp. CIA was a short blip on the radar, lasting only 2 years, but it evolved into the most exclusive and innovative hemp shop: HEMP WORKS.

Cici: I had always been an “all-plants” kind of person and my Green Path began with my first job as a 14-year-old at Stockholm’s first and oldest, and still-running vegetarian restaurant — a renowned place located in the ‘House of Health’,  with one of the most beautiful views over the city and the water. I had set my mind on beginning a conscious plant-based lifestyle and now nearly 3 decades later this is still my Green Philosophy,  one that I’ve expanded into the ‘Healing Arts’ where hemp has its place as superfood and herbal medicine.

In 1997, eager to see more of Europe, I decided to leave my motherland Sweden and randomly set my sails to Amsterdam. I can’t say I knew much about cannabis back then and I’m not even sure if I knew what hemp was, but that was soon going to change when I met Adam and Doug, two young American hemp entrepreneurs, the co-founders of HEMP WORKS, “Europe’s First & Finest Hemp Store”. We became friends and they introduced me to hemp and all its versatile uses. In 1999 I joined the team at HEMP WORKS that quickly became my new international family of friends in Amsterdam.

The Dunn Family

HEMP WORKS was truly an exclusive place in Amsterdam. On one hand it was a spot buzzing with counterculture and creativity for people that identified with more non-conventional ideas. On the other hand, it was an international and welcoming lifestyle store selling all things made from hemp. If it was made from hemp, we probably sold it. We carried crafts and handmade accessories from our Nepalese vendors, chic dresses from French surfer brand Kanabeach, Dr. Bronner’s Magic Soaps next to handmade hemp oil soaps from a small family farm in Ohio, and so much more.

Our staff came from all over the world, everywhere from Kazakhstan to France, Israel, Italy, Great Britain, Scandinavia, Surinam and Poland.  The two things that connected us was our HEMP WORKS family and the hemp plant. In those times, most people that walked into the store didn’t really know what hemp was so our crew became 24/7 guerilla marketers educating Amsterdam locals and tourists from around the globe about hemp and how it can be utilized and made into consumer products.

Why did you choose the cannabis/hemp business? 

Adam: I feel that I did not find hemp, hemp found me, all these things happened organically. We never separated hemp and cannabis as they are one and the same and this gave us a wider sampling of products and services to be involved in such as breeding seeds, making hempcrete, making glass pipes, brand development and the list goes on and on. Hemp has so many avenues to explore and roads to walk. Clothing became a piece of a larger puzzle that we tried to complete, only to realize that hemp can go on infinitely: you just had to put your mind to the goal at hand and hemp could fill it. If I had any idea what world impacts these choices would make, it would have only motivated me more. 

Cici: The hemp plant always spoke to me as an environmental superstar with massive healing qualities for our planet and its people. So, you can say that my career choice evolved, organically guided by my green heart. Your job is so much more gratifying when you believe in what you are promoting. At the same time, parallel with my job at HEMP WORKS as store manager/stylist/marketeer (we all wore so many hats!), I was doing many other things during those Amsterdam years. I obtained a master’s degree in science & psychology, worked for a San Francisco advertising agency and their social justice branch,  and even got a year and some in at MTV Networks, in their Broadcasting Department where I quickly realized that television was NOT a passion of mine.  So as soon as I could I returned full time to the hemp industry and my counterculture tribe.

Our Hemp Journey Continues…

In 2010, we started a new chapter together as a boyfriend and girlfriend and left Amsterdam for Colorado. With us we brought our in-house brands and Amsterdam influences and opened up HoodLAB Store & Art Gallery. The idea was to bring all the things that we love under one roof: HoodLamb clothing, art, music, hemp education, events, movie nights and anything else radically creative we could think of. In those early days Colorado cannabis pioneer Derek Cumings joined our team and helped us shape HoodLAB’s creative space. In this crazy transition and flow of life events, we also got married and had the best Rock N’ Roll wedding with minimal planning in Las Vegas at the ‘Little White Chappell’. Exactly 9 months after the newest member of our hemp family, Nyc Orion, was born.


HoodLAB 2.0 in the RiNO Art District in Denver

What has been the reaction to the Hemp brands you represent?  Does it address an unmet need?

Humbling and thrilling to say the least. People in the Colorado movement understood what we were about and during those first years (before hemp was legalized), HoodLAB quickly became a catalyst for hemp/cannabis culture in Denver. We had most of the intellectual movers and shakers and hemp enthusiasts coming through our place — skillfully documented for years by Denver photographer Kim Sidwell from Cannabis Camera. HoodLAB definitely filled a need for a fun and safe space to keep the conversation and culture going.

HoodLamb the clothing line was created to meet the need for well-tailored and sustainable hemp apparel. In the outerwear department, HoodLamb is still one of the few hemp brands out there with such attention to detail, thanks to our experienced design department in Amsterdam.

What change will your firm address in the industry?

We will keep echoing, “Be the Change you want to see in this world”. It’s not over yet. We need to keep fighting for a more sustainable future in every way we can. To keep pushing in the right direction, we can vote with our dollars and support sustainable brands and businesses. We often talk about the importance of staying authentic in this new digital era, so keep telling the truth, fight for this planet and opt for more renewable regenerative solutions.

Are there any upcoming milestones for your company? 

Last year was our 25th Anniversary for HoodLamb and T.H.Seeds. A quarter of a century in this industry is quite the milestone.

Where can readers learn more? 









420MEDIA Trailblazers In Cannabis: Sharon Letts Founder Of Secret Garden Productions

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week’s featured trailblazer is Sharon Letts, Founder of Secret Garden Productions

Tell us about your company?

My company and brand have evolved in the last 25 years, as I began my working life as a flower gardener in Southern California, where I grew up. At 24 I bought a truck and designed, planted and maintained perennial borders – this put me in front of the camera, as I produced, hosted and self-distributed my visiting gardens show, In and Out of the Garden, for Local Access programming.

My experience in Local Access lasted three years, and then hosted and produced another series for PBS, Off the Beaten Path. I then became a Field and Segment Producer for national television in Los Angeles.

shot by Jeannie Herer

Why did you choose the cannabis/hemp business?

I didn’t choose the cannabis industry, it chose me, as I was brought up to the cannabis capitol of the world, Humboldt County in Northern California, to produce a news show in 2007, then ended up writing for newspapers, including an in-house position as lead features writer for The Times-Standard in Eureka.

While working in Humboldt, I presented with Lobular Carcinoma, a breast cancer mass. Because I was known in the county, Southern Humboldt remedy maker, Pearl Moon of The Bud Sisters, brought me a jar of strong cannabis oil, telling me it would put the cancer into remission. I didn’t believe it – after all, I’d been in media for more than ten years at that point – why didn’t I know about it?

That first night I no longer needed the sleeping pill I’d taken for years, the next day I didn’t need a pain-killer for a bum knee that I was told would need to be replaced. In two and a half weeks, all my prescription meds and supplements needed for myriad symptoms from Thyroid Disease and menopause were no longer needed. In two and a half months, the cancerous mass was gone.

As you can imagine, my life and work changed forever, and in the more than six years since, I’ve written of nothing else. Unfortunately, until the U.S. Government admits cannabis is remedy, I’m preaching to the choir writing for cannabis magazines. Thankfully, the weed magazines are publishing more intelligent work on cannabis, and my focus is on patient profiles, remedy makers, and caregivers.

What change will your firm address in the industry? Does it address an unmet need?

As far as I know, I’m the only features writer to cross over from mainstream media into the cannabis space, writing solely on cannabis as remedy. Up until my own experience, very little was written in AP Style on the anecdotal stories. So, I believe I’ve been a catalyst for change via making those stories known in an intelligent way.

My celebrity patient profiles all transitioned from interviews to interventions, as I help to further educate them during my visits. They have a loud voice, and this part of our exchange is sorely needed.

Sharon Letts (42)

What has been the reaction to your product/service/technology?

The reaction to my relating the anecdotal stories has been a mixed bag. For the most part, people are eager to hear the truth and learn, but I’ve been ridiculed, hated on, and yelled at in public by those that remain ignorant. And I use the word ignorant in the true sense of the word, as the information is out there – you just won’t see it on mainstream media yet – until the Government fesses up, there won’t be many stories of healing on the nightly news.

That said, to everyone I help and inform, it makes it worth it.

Are there any upcoming milestones for your company?

As a features writer, I’ve been published in many publications around the world, and continue to write the anecdotal stories of healing. As a producer in television, I have many balls up in the air – actively developing intelligent shows for television; and completing a screenplay with my writing partner, Renee Carly – who has been in the industry in Los Angeles for many years. We turned my eBooks, Humboldt Stories and Cannaopolis into a series for television and are shopping the pilot now. Due to my ten years in Humboldt County, the fictional stories I’ve written are all based on fact. My goal has always been to put a human face on the small cannabis farmer to the north, and share stories that have more to do with that life and healing – rather than the news we hear of crime surrounding the plant.

Where can readers learn more?





420MEDIA Trailblazers In Cannabis: Adelia Carrillo, CEO Of Direct Cannabis Network

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week’s featured trailblazer is Adelia Carrillo, CEO of Direct Cannabis Network

Tell us about your company

Direct Cannabis Network is the leading digital news network highlighting the latest tech, startups and innovative companies in the cannabis industry. DCN’s mission is to build an ecosystem for the entrepreneurial community that provides a voice for the startups, a platform for the professionals and a community for the entrepreneurs.

Adelia Carrillo_Sitting Photo

Why did you choose the cannabis business?

Honestly, I never knew I could or would have a career in the cannabis industry. My path was leading me towards a successful career in the consumer electronics industry. However, life has a funny way of working out and cannabis found me. It found me and helped me physically and emotionally during a time when my health needed it the most. During my transition as a patient, I became curious about the areas that interest me, which were tech, entrepreneurship and startups. I couldn’t relate to the resources available and saw a real need for an ecosystem catering to the entrepreneurs, startups and innovation. That was when the idea began evolving and we launched a test pilot in 2015 to see if DCN was something people would resonate with and now here we are today.

What change will your first address in this industry? Does it address an unmet need?

When looking at DCN, there are many things I see us addressing however the two that were the main points for DCN were the following: I wanted DCN to be able to make sure we didn’t lose the heart of this industry. I wanted to make sure the DCN continued to share WHY people have believed in this plant for so long, why people have risked their lives for it, and why people left amazing careers and moved their families for this plant. As cannabis turned into an industry, there is a lot that has and will continue to change, but I believe we have the opportunity to make this industry better than any other industry out there and a bit part of that will be because we don’t forget the WHY and we don’t forget the history or the OG’s along the way.

The second reason was to build a community for these new entrepreneurs and startups, I wanted them to have a trusted resource and ecosystem, where business owners can connect, learn and grow together. This industry is going ahead some big industries and by us working together and building the foundation together we can make sure we continue to allow the opportunity for even the small businesses, farmers and startups to continue to grow.

DCN Adelia CarrilloWhat has been the reaction to your product/service/technology?

I am honored to say the reaction has been positive and very welcoming. It amazes me to see something that started in my bedroom evolve into a global ecosystem. Even with us still as a startup, and with no marketing budget, we have been able to continue to grow and evolve. To be it shows proof that DCN is needed and as we continue to grow our audience, it allows me to learn their pain points so we can continue to learn how to provide them with offerings and opportunities that can help them succeed.

Are there any upcoming milestones for your company?

We have quite a few milestones we are looking to reach this year and a few that I am excited about are: we finally released our membership which we are proud of that offers amazing opportunities for our B2B audience, we also are finally able to expand our team- we are now looking at bringing in sales team members and hire a few more internal roles, and we also are looking to reach 20k subscribers.

Where can readers learn more?

To learn more about Direct Cannabis Network and to stay updated on the latest startups, entrepreneurs and innovative companies in the cannabis industry, they can visit:





420MEDIA Trailblazers In Cannabis: Leo Bridgewater, Co-Founder CannaGatherNJ

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week, we’re pleased to introduce you to featured trailblazer Leo Bridgewater, co-founder of Cannagather NJ.

Tell us about your Company

CannagatherNJ is the largest and most diverse Cannabis Industry Networking/Education platform in the Garden state. Every 4th Tuesday of the month we host events where entrepreneurs, investors, and business owners in the industry can meet and exchange ideas. We highlight businesses that want to announce themselves, their business model, and their intentions in the Garden state. Our keynote speakers range from elected officials to former pro athletes, advocates and CEO’s, all in the cannabis or hemp industries.


Why did you choose the cannabis/hemp business?

Considering my NJ medical marijuana patient advocacy work, I honestly feel my involvement in the cannabis/hemp industry is more of an evolution than a choice. In fact, it was through advocacy that the business revealed itself to me. The early history of our industry has not been kind to minorities and women. We’re currently living in that early history, and this is how I evolved into the business rather than it being a choice.


What change will your firm address in the industry? Does it address an unmet need? 

The extreme lack of consumer education, coupled with an extreme lack of minority inclusion and participation, are all symptoms of chaos. This chaos only exists because the industry is still in its infancy, and we’ve yet to figure out how to effectively communicate with one another. Cannagather NJ looks to address those needs by hosting affordable education/networking events.

Those of us whose craft and business it is to either touch the plant or support the plant need a consistent place where we can meet up, learn, exchange ideas, and talk business amongst each other. Until Cannagather NJ, access to an environment like this would cost in the range of $100-$400. We bring quality speakers and exposure to some of the brightest minds and talent in the Industry and we charge just $35.00. We believe access to industry information is paramount if NJ is to have a robust and inclusive cannabis/hemp industry.


What has been the reaction to your product/service/technology?

Humbling to say the least. Every month since its inception here in NJ our attendance has averaged between 200-250. Attendees and featured business alike have expressed both excitement and gratitude. The diverseness of our business owners is what we are most proud of. There’s an entire demographic of industry professionals whom have been largely ignored, locked out, missed, and passed over. CannagatherNJ looks to correct that problem.

Are there any upcoming milestones for your company?

Yes, we are in the midst of a national expansion. We are set to bring CannagatherCT, CannagatherATL, cannagatherMIA, CannagatherPhilly, CannagatherNO and CannagatherLA online in the coming months.

Where can readers learn more?





420MEDIA Trailblazers In Cannabis: Home Grown ORegonicX Founders Angela & Jared Panks

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer and ask each 5 questions. This week’s featured trailblazers are Angela and Jared Panks, founders of Home Grown ORegonicX.

Tell us about your Company

Our farm, Home Grown ORegonicX is a medical garden in Southern Oregon. We provide our deaf community and patients with a place to grow organic medical cannabis and teach conscious cultivation practices. We use nature and biodiversity to provide the cleanest herbs possible and employee our deaf community to the best of our ability. A hands on learning approach is the best way to teach our deaf community.

We have been growing cannabis since 2007 for our family and patients. We recently started doing tutorial videos on cannabis cultivation and the medical benefits of cannabis for the deaf and hearing impaired community. We want our community to understand the medical benefits of cannabis and about the Endocannabinoid System, Organic cultivation and how it can benefit us all. It’s a challenge for us because the ASL Language is still being created on cannabis and science in general. A lot of words or concepts need to be finger spelled for people to understand what we are taking about which can be a challenge in itself. For many years the science behind cannabis and cannabinoids has been hidden to our community and we are trying to change that.
homegrown ORegonicX logoWe began terpene mapping the various strains we would grow so that we could get a better idea of how our herbs would interact on a patient and try to make specialized medicine to help with people’s various issues. Our goal is to work with nature and your Endocannabinoid System to allow people to live a quality of life. Knowing which strains produce specific terpenes and how it will affect someone is important. Not everyone wants to get high. Most people want to lead a productive, healthy life style and we are here to support that.

We also want to open up the cannabis industry to the deaf global community. We need to dispel the negative stigmas associated with cannabis and promote knowledge and a deeper understanding of nature and its importance. Breaking down these communication and information barriers for our deaf community is our mission; giving our community a better opportunity is our goal.

Why did you choose the cannabis/hemp business?
We are passionate about medical cannabis, we know that it has healed so many people and has had a positive impact, giving people a better quality of life. The majority of our deaf community is missing out on the benefits that cannabis could bring to their life and surroundings. Some people are still stuck on the stigma behind it. We travel to lots of cannabis events during the past 5 years to bring deaf/cannabis awareness to our industry and community. We still haven’t met another deaf grower aside from our little tribe. We must change that by providing an education and opportunities. Without education, there is no opportunity for this forgotten community.
What change will your firm address in the industry? Does it address an unmet need?

The change we will address is raising deaf awareness in cannabis industry by inspiring cannabis entrepreneurs to be more involved in the deaf community. We want the deaf and hard of hearing community to be part of this industry. Going to cannabis related events has brought awareness and people want to be a part of opening this world up to our community. Providing education content to the deaf demographic in the cannabis community and getting sign language interpreters for future events.
We are working with ECS Therapy in CO to develop sign language for cannabis world, making it easier for the deaf to be part of this fast growing industry and creating language to represent the science behind cannabis.

We want to raise awareness on Cannabinoid Hyperemesis Syndrome (CHS) which is a rare condition where a heavy cannabis user can become violently ill over a period of time. The symptoms mimic those of someone going through a detox. CHS expresses itself with a fever, cold sweats cyclic vomiting, extreme dehydration and the relief of extremely hot baths or showers.

Usher Syndrome is where deaf and hearing impaired individuals slowly go blind. It is a genetic trait that only effect the hearing impaired. Angela was diagnosed with Ushers Syndrome as a kid and has experienced persistent vision loss. She believes that her cannabis use has slowed the diseases progress and it’s a topic that hasn’t been researched.

Organic practice. Making more videos in sign language demonstrating organic cultivation practices. Demonstrating how you can build an ecosystem, worm farming, Integrated Pest Management, Fermentation, compost teas, companion cropping and so much more. Without education there is no opportunity.




What has been the reaction to your product/service/technology?  
The responses we’ve received have been amazing; people have told us so many times how we open their eyes to the deaf world, and that they want to do whatever possible to help. We met a man at a conference he was speaking at 3 years prior. Jared was interpreting for our group at the Oregon Marijuana Business Conference when we first met. We ran into him again at The Emerald Cup and he was anxious to tell us how after that experience he went on to take sign language. He also as 2 employees that speak sign language.

For being a small group, we have made a lasting impact on this industry and we hope to leave a mark on the world. Jared was a Paramedic/Hotshot/Fire fighter in his former life. Angela owned her own painting business and worked for Legal Shield providing the deaf community with legal representation before getting into the cannabis industry. Our mission has always been to change the world and to leave a positive impact on anything that we put our minds towards. Our lives are a testament of that.

Many people ask how they can help and urged us to form a nonprofit organization which is a difficult thing to do in the cannabis industry. Luckily enough we have partnered with ECS Therapy and we now have a way for people to help us in our mission. We want to be able to change the world for the better and now we have another way for people can participate.

In general, the cannabis community is a kind group of individuals who are genuine and sincere. There have been many life changing experience for both the people we meet and for us as well. We look forward to seeing what God bring into our paths.

People are often bewildered by what we are trying to do. When they see the cannabis we can produce with minimal cost. We can grow organic sun grown cannabis and compete with indoor cultivators in quality. To be able to do this with a small group of deaf patients and create opportunities for them is surreal. Showing our deaf community how to work with nature and building something that will provide food, health and benefit the world. When people actually see the garden they always comment on the attention to detail that we have put into this project. We have had a chance to We had Tommy Chongs family to our home and the first thing they said was, “they had never seen a garden like this before.”  What we do has been around for a long time, how we do it is original and progressive.


Are there any upcoming milestones for your company? 

Just being a part of this industry is a milestone. With how Oregon’s legalization process has gone, it has been very difficult. Medical Cultivators have been locked out of a legal market since recreational use was passed. Medical growers fought for legalization and created a great medical system. We were in 70 different stores in Oregon before the OLCC pushed us out of the legal cannabis business market. Continuing to fight for fair access to a legal market is important and we can’t stop until all medical cannabis is no longer the face of the black market.

Creating Sign Language for the cannabis industry is a pretty big milestone too. Working with ECS Therapy to create these opportunities for our deaf community is such an honor. Getting a Non-Profit organization to sponsor us was a pretty tall task considering the Federal Laws and this newly emerging industry. It’s a step in the right direction and one of many obstacles we have been able to overcome. 

We would also like to build a garden where we can bring deaf people from all over the world to teach them hand on cultivation practices and to have a home for those in our community who want to participate in the cannabis industry. We can’t wait to represent the deaf in this industry and get our products out there so people experience it for themselves. 

We have just started going around and making videos of cannabis cups and different events surrounding this industry. We have had the chance to conduct a few interviews and we look forward to getting this stuff put up on our website. Doing things like this will only debunk the stigma around cannabis culture and help people make better life choices. 

We would like to work with a lot of different people on different platforms to create educational content and bring the cannabis message to the globe in Sign Language. We want to share their testimonies and hopefully change people’s lives for the better. Maybe a movie in the future…. Lots of people have bounced ideas off of us. It’s just about finding the right people to do the right things with for the right reason. We want to change the worlds perspective and we can’t do it alone. 

Where can readers learn more?

We are working on website at the moment.
For now, you can check our Facebook at https://www.facebook.com/homegrownoregonicx/ and our Instagram: Home_grown_oregonicx

420MEDIA Trailblazers In Cannabis: Norman Ives, Broker & Cannabis Specialist Worldwide Facilities

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week we talk to trailblazer Norman Ives, Insurance Broker and Cannabis Specialist at Worldwide Facilities. 

Tell us about your company: 

Established in 1970, Worldwide Facilities is a national wholesale insurance broker, managing general agent and program underwriter. For nearly 50 years our team of insurance specialists have provided innovative solutions to the specialty US and international insurance markets. More recently through a combination of organic growth, recruitment and acquisitions Worldwide Facilities has aggressively expanded presence, standing and financial strength more than tripling its size to more than $1.5 billion in premium and is among the four largest wholesale brokers in the US.

Norm at MJBA Booth

Why did you choose the cannabis/hemp business?

Did I choose the cannabis industry, or did it choose me? It was not long after Initiative 502 passed in Washington legalizing the production and sales of adult-use/recreational marijuana that I started receiving inquiries from business owners and investors trying to understand what kind of insurance policy options were available for a marijuana license holder and other marijuana related endeavors. Not long after some of the first policies issued to license holders I began speaking business networking groups like the Marijuana Business Association (MJBA) and Washington Marijuana Association (WAMA) to help educate the community and committed myself to volunteering in the community like the non-profit Cannabis Coalition for Standards and Ethics (CCSE) and later The Cannabis Alliance. I am honored to be able to contribute my time and energy in support of the cannabis movement and the many amazing, caring, compassionate individuals who have been doing this meaningful work at great risk and often their own expense to deliver meaningful healthcare services to some of our communities most vulnerable members.

norm at dope mag party

What change will your firm address in the industry? 

Progress & solutions!  With more than 20 years of experience in the nutraceutical space, Worldwide’s NutraRisk practice group is already the recognized leader delivering insuring products for dietary supplements, CBD, vitamins, health, nutrition and naturalist products. The expansion into regulated cannabis is a natural progression of our continued commitment to its core institutional strengths. Over the course of the last year, they have done more than any other insurance organization to improve the market following the launch of two new insurance carriers (both highly regarded A+ XV carriers) including their best in class, exclusive cannabis offering that was announced in September of 2018.

MJBizCon on the bus

What has been the reaction to your product?

Over the past four years I have placed more than 1,000 policies generating $4.5 million in insurance premium delivering insurance protection to more than $400 million dollars in legal/regulated cannabis sales.

What have been some key milestones for you? 

This past year, I have been honored to serve as an elected board member of The Cannabis Alliance, Washington State’s largest and most influential non-profit advocating for the advancement of a vital, ethical and sustainable cannabis industry.

I am proud to serve my fellow insurance professionals as a panelist for Business Insurance Master Class “Cannabis Cover” held in Denver & Los Angeles in March 2019.

This spring I have been invited to speak by the Defense Research Institute, Washington DC, to the international organization of attorneys defending the interests of business and individuals in civil litigation for their May 2019 installment of “Marijuana Law”.

Where can readers learn more?


LinkedIn:              https://www.linkedin.com/in/normanives/

Instagram:           @Cannabiznorm

Twitter                 @CannaBizNorm



420MEDIA Trailblazers In Cannabis: Lelehnia DuBois, Founder Of Humboldt Grace & Publisher Sensi Mag, The Emerald Triangle Edition

trailblazers in cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week we talk to trailblazer, Lelehnia DuBois, Founder of Humboldt Grace and publisher of Sensi Mag, The Emerald Triangle Edition.

1. Tell us about your Company.

Humboldt Grace and Sensi Media are both platforms that help build bridges with heart as cannabis and mainstream cultures come together. Humboldt Grace educates companies and organizations on the cannabis culture, advocates, and acts as a strategic advisor. Sensi Mag, The Emerald Triangle Edition helps break through the stigmas as the new normal rises.

2. Why did you choose the cannabis/hemp business?

My mother was a seeker. She didn’t live by anyone’s standards but her own. After a much traveling through Mexico and the US with my sister and me, she found herself in love and practicing nursing and midwifery in the emerald triangle when I was 7. That same year we were in a car accident that cost my sister her life and broke my mother’s back. That accident sealed our fate in the Emerald Triangle and cannabis soon became my mother’s nightly medicine. In 1999, I injured my back and lost two vertebrae. After 8 months of trying to use western medicine to heal, I ended up toxic from low doses of Demerol spending two weeks in the hospital very ill. It was then, I started working with cannabis and fine tuning how to use it to help me have life again.

Soon, I discovered the difference between properly grown cannabis and poison. I bought an ⅛ that had been grown with miracle grow in 2000 and ended up extremely ill. By 2005, I was growing my own medicine and in 2009 a top shelf supplier for a local dispensary. I soon discovered that canna- biz was much different than the community culture I was raised around the plant in. We did have helicopters to look out for overhead, but neighbors were trusted, and communities took care of each other. What I discovered as a patient and legal grower in the CA medical market was horrific. I was robbed regularly, homeless 4 times, and I have had gun to my head,

“Yahoo’s” attempted to blackmail me, all when I thought I was meant to be protected by the 215 laws. What I found instead was that I was set up to be a victim with ZERO protection from my community or government, this turned me into a strong advocate for legalization in 2008.

humboldt Grace

In 2014, I had found myself the chair and president of an organization I thought new the culture and was going to help make my community safe again. Within 6 months, I could clearly see that the politics were not going to help my community and knew I needed to show a better way than what I saw happening. That was when I created Humboldt Grace. A name my mentor gave me many years ago, a name that no “Yahoo” could steal from. A name I could do good things with and navigate around the rest. I use Humboldt Grace to educate on the beauty living life in the Emerald Triangle taught me. I now use my lifetime of knowledge in the cannabis culture to help companies find solutions as they navigate the canna world.

Last year, Ron Kolb, the CEO of Sensi Mag saw my purpose of goodness and offered me my own magazine in the Emerald Triangle to show the culture I grew up with, that is full of love and grace. Now, Humboldt Grace not only supports the industry by helping others build on the integrity of the plant, but my company is in the process if owning Sensi Magazine the Emerald Triangle Edition. I was also just given ownership in the whole company Sensi Media. Both help me fulfill my purpose which is to show we can succeed by choosing with heart and acting in love.

In the woods with Lelehania

3. What change will your firm address in the industry? Does it address an unmet need?

Sensi is building the new normal. We have managed to bring people together with heart. We do transparent, open business and share like crazy! Something I found so rare in the new cannabis world yet so much like the community I was raised in. The Sensi Mag Emerald Triangle edition will show the strength and grace of the communities that nurtured this plant under oppression for so many generations. Humboldt Grace is going to keep finding good things to support and help grow with love. I hope to see sprinkles of Humboldt Grace’s love in many different ways as our plant impacts the world. There are no limits.

4. What has been the reaction to your product/service/technology?

Well people LOVE Sensi Magazine! We are up for Publication of the Year for second year at The Cannabis Business Awards! Humboldt Grace…hmm that’s more complicated. As 420 media knows Humboldt Grace has been through the wars. One was with you and our education platform that took many years to get out due to fear and unfriendly competition! We had so many up against us! Yet here we are, Kerri never gave up! Anytime you are shaking things up and are not influenced by money or power but driven by heart, people get a little scared. Today I think most people know Humboldt Grace just wants to see everyone shine in their purpose with integrity. Communities do not build well on distrust and fear. My community, Humboldt, taught me strength and grace, I believe we are seeing her true heart again. I believe we are just getting ready for what Humboldt Grace has to offer.

5. Are there any upcoming milestones for your company?

We have a few! This month is the Sensi Mag Emerald Triangle edition pre-launch party in partnership with The Emerald Cup. It was going to be a launch party, but our communities are so devastated by California policies we have pushed the actual launch date back to February in hopes our families will be able to get their business going strong by then, right now all our communities in the Emerald Triangle are hanging on by a thread. Even traditional business is down 70% in revenue, as these polices just destroyed the communities that made this industry even possible. We are having our pre-launch party in hopes it will help many of these small businesses and large connect and find solutions within themselves, so all players can elevate. Right now, my community is scrambling, and we need to find every way to help.

Where can readers learn more?

You can go both www.humboldtgrace.org and www.sensimag.com you can also look me up on social media. I love Facebook it is where I share my heart. My instagram is where I show the plants life more. LinkedIn is where I do straight business. Come to our event and say hi! Dec 13th RSVP here https://www.facebook.com/events/363945857699170/

420MEDIA Trailblazers In Cannabis: Scheril Murray Powell, Esq., President of Green Sustainable Strong

trailblazers in cannabisDigital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week’s featured trailblazer is Scheril Murray Powell, Esq., President of Green Sustainable Strong, LLC.

1. Tell us about your Company.

I have a number of companies that service the Agriculture and Cannabis Industry.   I am a Florida licensed Attorney and have a boutique Agricultural and Cannabis Law Firm. I also own Canna Headhunters, a Cannabis Staffing Agency and an online Cannabis Merchandising Company called Cannurban.com.   I am a shareholder with a CBD Company called R and R Naturals and we are launching an online network called R & R Naturals TV.

Scheril Murray Powell2. Why did you choose the cannabis/hemp business?

I started as a Lawyer and as I learned more about the industry, I got more ideas about opportunities to contribute to the industry in ways that line up with my strengths.   Once I started building relationships with the patient and veteran community, I knew that my entire life’s work was to prepare me for this industry and helping these people.

3. What change will your firm address in the industry? Does it address an unmet need?

I think SMP Law has a commitment and agility that is not traditionally seen in Law Practices.   I lobby from the municipality level to the Federal Level, I help legalization pass and get implemented in foreign nations, I work on applications, and match license holders with funding.  It is a very unique, and values driven firm. It is also unique that SMP Law supports both the Hemp and Marijuana sides of the business. Canna Headhunters is my personal contribution to making sure that the user base and ownership base of Cannabis mirror each other from a diversity perspective.  My gifts and apparel line, www.cannurban.com, is a silent protest to the restriction of patient access as a result of “wellness privileges.”  Finally, my Consulting Firm Green Sustainable Strong, LLC finds funding, resources, and education to farmers and industry newcomers.  My business partners Ginger McNab, Billy Rennalls, and I are committed to being catalysts for positive, progressive change in Cannabis.

Cannurban Apparel4. What has been the reaction to your product/service/technology?  

I believe that the clear good will intent comes across in our product and service design.  The industry and mainstream audience have embraced our concepts. I love the reaction that I get when I post someone that I “catch” wearing www.cannurban.com gear around the world.   There have been sightings in Amsterdam, Jamaica, and even in front of hemp houses.

5. Are there any upcoming milestones for your company?

Yes, we are looking forward to more international partnerships in 2019.  My radio show with Arby Barroso and Nasser Almulla, Cannabis Life Radio, will have an expanded footprint and content. Green Sustainable Strong is planning a National Tour introducing farmers to hemp as a diversification crop.   The cannurban.com line will expand to have true luxury gifts for the holidays and Valentine’s Day. Finally, we plan to launch the Green Sustainable Strong Marketplace by April on 2019. The Canna Headhunters website will be completely transformed and more intuitive during December of 2018.  Finally, as a member of the University of Florida Hemp Pilot Program, I am really looking forward to hemp being grown in Florida.

Where can readers learn more?  

You can learn more by following me on Facebook, Instagram, subscribing to the Scheril Murray Powell YouTube  page, and going on www.cannurban.com to see our new products.

420MEDIA Trailblazers In Cannabis: Curved Papers CEO Michael O’Malley

mjba Business

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week we talk to trailblazer Michael O’Malley, CEO of Curved Papers.

 1. Tell us about your company

Curved Papers is a rolling papers company founded on my invention, the ‘Easy To Roll’ Curved Edge. Curved Papers literally give you an edge.  We just got our first patent. Curved Papers are easy to roll. We have four types of paper at two sizes, and  we make 100% organic hemp Curved Papers under a licensing agreement with NORML.

curved-papers12. Why did you choose the cannabis/hemp business?

Though rolling papers have been traditionally a tobacco product for centuries, in North America they are largely used for cannabis. We are weed people, not cigarette people, so it was natural for us to focus on our native market. Because of the Tobacco Control Act (TCA) of 2007, we couldn’t make the papers here in the US, so we went to Canada. We made the first Curved Papers and great connections up there, and we are becoming a top brand in Canada as a result.

We will go to Europe and pick up the much larger (25x) tobacco market in 2019. European Cannabis is the next wave, so we’re already working on complementing our tobacco relationships with contacts in that market. We have done a bit of work on hemp plastics and other bioplastics for doob tubes and rolling trays. We are an innovation company. I’m an MIT graduate in architecture, but mostly worked as a digital media consultant and software engineer throughout my career.

 3. What change will your firm address in the industry? Does it address an unmet need?

Ease of use is always good to sell in any market. Of the many ways to consume marijuana, four of the top five are smoking or inhaling. Nobody gets cancer from smoking joints. Rolling joints is a natural tradition. Flower, paper and fire. E-Z Widers are not actually easy, they are just too much paper and the paper is too heavy. Cut corners are still around, and they are good. But the easy to roll curved edge is ten times better. So, not so much an unmet need, but progress in an area where many people will appreciate it, experts and novices alike. Curved Papers is like power steering for rolling a doobie. 

4. What has been the reaction to your product/service/technology?

I can honestly say the people love Curved Papers. It has been quite gratifying. My kids are proud of me. I mean, I have people with carpal tunnel syndrome, Parkinson’s, and MS dropping their crutches and dancing a jig. Really. It’s dramatic. I have never heard the word brilliant so many times in my life. It’s a trip! Experts like them, too. They are just nice.

 5. Are there any upcoming milestones for your company?

We have established a major distribution relationship and gotten a patent recently. We hope to be in 10 cities by the end of the year. On the ‘Find Stores’ page of www.curvedpapers.com, you can see that we have started in Detroit and Toronto, but have a handful of stores around the country in other cities where we have focused for our initial rollout.

Where can readers learn more?

www.curvedpapers.com is our main website. You can e-mail info@curvedpapers.com any time. Also, our handle is @curvedpapers on many social media platforms. We also have a special website for retailers and their staffs, retailers.curvedpapers.com.