WASHINGTON: The Marijuana Business Association (MJBA), the b2b trade organization for top cannabis industry professionals and publishers of MJNewsNetwork, has tapped Seattle-based Guts & Glory to create its new recruitment campaign. “The Marijuana Business Is Amazing” teases the full-page print ad debuting in the May issue of Freedom Leaf Magazine, and then adds the qualifier, “Yes, it is an amazing business but it is nearly impossible to succeed in it without some help.”
The Seattle-based marketing agency is responsible for creating the branding behind some of Washington’s seminal cannabis companies, including Sky High Gardens, Salish Sativas, Mari J’s Highway Pot Shop. Guts & Glory, and its longtime advertising creative Michael Guttsen are no stranger to the MJBA, having designed a series of WPA-inspired posters that have become synonymous with the influential industry association.
“It is truly an honor to be able to work with such fine artists,” MJBA Founder and Executive Director David Rheins to MJNN. “Michael Guttsen is a seasoned pro who brings a lifetime of professional excellence to our nascent industry. I’m honored that Michael has been a part of the MJBA since our first meetup three years ago. He is a true business pioneer who understands the labyrinthian maze of challenges facing the first generation of legal cannabis businesses firsthand. It is truly an amazing business — but it is nearly impossible to succeed without some help. People helping people on the road to prosperity. MJBA is where cannabis industry professionals go to get that help — reliable business information, professional networking and commercial opportunity.”
Past campaigns created by Guts & Glory were resonant of the style of art commissioned by the depression era Works Progress Administration to rally Americans to overcome the depression. “The Road To Prosperity” and “Prosperity” posters are currently available for sale exclusively at MJBA meetups.