Guts & Glory Debuts New Print Creative For The MJBA

WASHINGTON: The Marijuana Business Association (MJBA), the b2b trade organization for top cannabis industry professionals and publishers of MJNewsNetwork, has tapped Seattle-based Guts & Glory to create its new recruitment campaign.  “The Marijuana Business Is Amazing” teases the full-page print ad debuting in the May issue of Freedom Leaf Magazine, and then adds the qualifier, “Yes, it is an amazing business but it is nearly impossible to succeed in it without some help.”

The Seattle-based marketing agency is responsible for creating the branding behind some of Washington’s seminal cannabis companies, including Sky High Gardens, Salish Sativas, Mari J’s Highway Pot Shop.  Guts & Glory, and its longtime advertising creative Michael Guttsen are no stranger to the MJBA, having designed a series of WPA-inspired posters that have become synonymous with the influential industry association.

Michael Guttsen at a recent MJBA meetup

Michael Guttsen at a recent MJBA meetup

“It is truly an honor to be able to work with such fine artists,” MJBA Founder and Executive Director David Rheins to MJNN. “Michael Guttsen is a seasoned pro who brings a lifetime of professional excellence to our nascent industry.  I’m honored that Michael has been a part of the MJBA since our first meetup three years ago. He is a true business pioneer who understands the labyrinthian maze of challenges facing the first generation of legal cannabis businesses firsthand. It is truly an amazing business — but it is nearly impossible to succeed without some help. People helping people on the road to prosperity.  MJBA is where cannabis industry professionals go to get that help — reliable business information, professional networking and commercial opportunity.”

2016-05-04 08.55.31Past campaigns created by Guts & Glory were resonant of the style of art commissioned by the depression era Works Progress Administration to rally Americans to overcome the depression. “The Road To Prosperity” and “Prosperity” posters are currently available for sale exclusively at MJBA meetups.

The Road To Prosperity

The Road To Prosperity

MJBA Women's Alliance Recruitment Poster by Michael Guttsen

MJBA Women’s Alliance Recruitment Poster by Michael Guttsen

WA-2015-Poster.final

 

MJBA Unveils 2nd Installation of The Road To Prosperity Poster Campaign

WASHINGTON: Think Rosie the Riveter with a passion for cannabis: The Marijuana Business Association (#MJBA), a leading trade organization representing the interests of participants in the fast-growing legal cannabis industry, unveiled the second installation in its “Road to Prosperity” series by artist Michael Guttsen at the monthly meetup of the Seattle MJBA held last night at Magical Butter Studios in Seattle’s SODO district.
The campaign is reminiscent of the Depression-era WPA posters and emphasizes the economic and cultural prosperity available through the legalization, regulation, and taxation of marijuana. “We are very excited to get delivery of poster #2 in #MJBA “Road to Prosperity” series by artist Michael Guttsen,” MJBA CEO David Rheins announced to the group, “Think Rosie the Riveter of Reform! This poster is dedicated to the MJBA Women’s Alliance, and the 100 strong female-owned cannabis businesses they represent, for setting a new standard in ethical business practices.”
Copies of the poster will be available, FREE, with paid membership, at the upcoming MJBA Job Fair, to be held at the Red Lion Hotel in Bellevue, WA on Saturday, September 27, 2014.  The event is being sponsored by Weedhire.com job board, and will showcase “High Paying Jobs In Legal Marijuana” from Washington Companies, including: IONIC, Evergreen Herbal, Eden Labs, Viridian Sciences, RMMC, Marijuana Ventures, Blue Line Protection Group, BioTrackTHC and many others.