Perils of Pot Press Release: MMJ Doc TV Spot Dropped

NEW JERSEY:  This is a yarn about how a single press release about pot misled dozens of major media outlets.

The press release in question was published Monday on behalf of MarijuanaDoctors.com, a company that says it helps connect patients with doctors who prescribe medical marijuana.

The release stated that MarijuanaDoctors.com was buying television ads through a division of Comcast, marking — its words here — “the first time that any ‘major’ U.S. network has ever allowed the advertising of a medical marijuana service.”

Turns out that was a false claim — the ads never actually aired.

Kevin O’Leary: I Would ‘Very Much’ Like To Invest In Marijuana

NEW YORK:  “I would very much like to invest in it,” the co-star of ABC’s reality show Shark Tank and CBC’s Dragon’s Den told CNBC on Wednesday.

O’Leary, who has a net worth in the hundreds of millions and makes investments both on and off camera, says he has already looked at two deals in Colorado’s marijuana industry.

But the investor says laws at the federal level prevent him from putting his money where his mouth is.

“My lawyers tell me a different story right now, because we don’t have a federal mandate to legalize marijuana yet. We have state initiatives,” he explains, adding that the risk of incarceration is still present.

 

 

Limits On Marijuana Advertising Land Colorado In Court

COLORADO: Two publications have sued Colorado in federal court over restrictions that prohibit the state’s legalized recreational marijuana industry from advertising on television, radio, online or in most print publications.

High Times magazine, which caters to marijuana enthusiasts, and Westword, a Colorado alternative weekly newspaper, said in a suit filed this week in U.S. District Court in Denver that the rules were “unjustifiably burdensome” and violate free speech rights guaranteed by the U.S. Constitution. [Read more…]

Ad Agencies Prepare For The Legal Marijuana Market

COLORADO: The slogan, “This Bud’s for You” may already be claimed, but that isn’t stopping advertising executives from dreaming about getting in on the burgeoning sales of legal medical and recreational marijuana – an industry estimated to already be generating revenues in the billions of dollars.

With medical marijuana sales legal in 20 states and the District of Columbia, and with Colorado and Washington legalizing recreational cannabis use for adults as of this year, many advertisers and marketers are honing their skills and preparing for a universally legal pot market. [Read more…]

Marijuana Market Poised To Grow Faster Than Smartphones: Report

COLORADO: Legal marijuana is the fastest growing market in the United States, and it’s growing at a rate poised to outpace the expansion of the global smartphone market, according to a new report obtained exclusively by The Huffington Post.

Researchers surveyed hundreds of medical cannabis retailers, processors, dispensary owners and industry leaders over the course of six months this year, and estimated that more than $1.43 billion worth of legal marijuana will be sold in 2013. [Read more…]