Historic First: Cannabis Education Campaign Kicks Off During NFL Super Bowl LIII

Twelve 30-Second Spots Debut During Super Bowl Broadcast on CBS Affiliate in USVI

NEW YORK: A women-owned digital marketing agency made history this weekend by managing to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYKshowcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The historic campaign is a product of 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry.

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. approved a new medical marijuana law making the territory the latest Caribbean jurisdiction to open its doors to cannabis businesses and potential new tourism opportunities. The move has been years in the making, with voters having favored medical cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have approved MMJ include Guam and Puerto Rico.

It is only fitting then, that the spots that aired during this Sunday’s Super Bowl broadcast feature former Senator Positive T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was among the most prominent voices leading the fight for marijuana law reform.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says the former Senator in the spot promoting Hmm Did You Know Online Cannabis TV Network.

“I am extremely excited and honored to be working with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson said. “We must keep up the fight until the old wall of prohibition is completely broken down! Our collective efforts continue to change the mindset of individuals who have been bombarded with propaganda for over 80 years. Education is the key to removing stigma.”

“For years, there has been pushback on the national level, but local media markets with legal cannabis are slowly changing,” said 420MEDIA CEO Kerri Accardi.  “We are extremely grateful to the USVI for taking the first step to educate the mainstream audience about the benefits of cannabis. This is the first of many slated for the cannabis education and awareness campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We look forward to breaking through new markets, and reaching audiences in legal cannabis states,” she added.

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading cannabis business organization and publisher the MJNews Network and Marijuana Channel One.

Nature Nurse Products, utilizing the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.
Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy to Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

Seattle Pot Producer Solstice Rolling Out 12,000 Joints Ahead of Super Bowl Sunday

WASHINGTON: A Seattle-based medical marijuana retailer is anticipating Seahawks fans will want a “super bowl” for Sunday’s big game. That’s why employees at Solstice are working to roll a staggering number of joints — 12,000 in all — for its special “12th Pack” promotion ahead of Sunday, when the Seahawks face the New England Patriots in Super Bowl XLIX. That works out to roughly 180 to 220 joints made during an eight-hour shift — double the normal pace,NBC affiliate KING5 reported. “It’s not like I go home with cramps or anything,” a smiling employee, Katy Filippone, told the station.

The so-called 12th Pack, which is only being sold to medical marijuana users, is a play on the 12th man — the nickname referring to football fans. Solstice says the 12th Pack is filled with a special “Seahawks Blend,” and hopes to make it available to Washington state’s recreational pot users by next season, KING5 reported. Solstice isn’t the only pot producer hoping to earn some extra green from the Seahawks’ fan base. Last season, a Seattle marijuana delivery service called Green Umbrella began offering a homemade strain named after running back Marshawn Lynch, calling it “Beast Mode O.G.” — a nod to his nickname. For this year’s game, the company has rolled out a new strain called Beast Mode 2.0.

12,000 Joints Rolled For Super Bowl ’12th Pack’

WASHINGTON:  Solstice employees are working double-time to fill orders of their new 12th Pack in time for the Super Bowl.

“It’s not like I go home with cramps or anything,” Katy Filippone smiled.

Filippone is a pre-roll aficionado, but even for her, the joint-rolling speed inside Solstice’s production room is moving fast. She’s rolling about 180-220 joints in an 8-hour shift. That’s double her normal pace.

The 12th Pack sold out within 15 minutes of Solstice releasing their video. So, the medical marijuana supplier decided to light up production.

Ayanbadejo Says Teammates On One Of His Super Bowl Teams Used Marijuana Week Of Game

MARYLAND:  Without offering specific details, former Ravens and Chicago Bears linebacker and special-teams ace Brendon Ayanbadejo said teammates were smoking marijuana in the days leading up to one of the two Super Bowls he played in.

During a FOX Sports podcast with former NFL linebacker Scott Fujita, Ayanbadejo didn’t disclose which team it was, and he didn’t name names. [Read more…]

These 5 Pro-Marijuana Billboards Are Set To Surround The Super Bowl

NEW JERSEY:  The freeways surrounding MetLife Stadium in East Rutherford, N.J. are about to be plastered with five billboards advocating the use of marijuana, and, in some cases, attacking football just miles from the game’s biggest stage.

Washington and Colorado are the only two states to have legalized marijuana, so the Marijuana Policy Project, an organization based in Washington D.C., decided this year’s Super Bowl between the Seattle Seahawks and Denver Broncos would be an opportune time to get their message out. [Read more…]

Marijuana Puns Pack Upcoming Super Bowl

WASHINGTON:  The way Bryan Weinman sees it, he and his friends already won their Super Bowl bet.

Two weeks ago, the nightclub DJ and a few buddies were sitting at a sports bar in Denver, joking about how funny it would be if the Seattle Seahawks and Denver Broncos — the NFL teams from the two states that have legalized marijuana — made it to the big game. [Read more…]

Marijuana Puns Pack Upcoming Super Bowl

WASHINGTON:  The way Bryan Weinman sees it, he and his friends already won their Super Bowl bet.

Two weeks ago, the nightclub DJ and a few buddies were sitting at a sports bar in Denver, joking about how funny it would be if the Seattle Seahawks and Denver Broncos — the NFL teams from the two states that have legalized marijuana — made it to the big game. [Read more…]

Long Odds For Marijuana Advocates Trying To Win Super Bowl Spot

NEW YORK: A group promoting marijuana legalization is making a social-media bid to win online voting for a contest that will award a Super Bowl ad to a small business. But anyone who thinks a marijuana advocacy ad will run during the game on Fox this February may be smoking something already. [Read more…]