By Larry Reed, Man On Weed
I was recently invited to tour the SoL facilities in Reno, NV. The vertically integrated cannabis company is a sponsor of The 4th Annual Jack Herer Cup in Las Vegas, NV. Named after the man who racked up hundreds of thousands of miles crossing the country for nearly 40 years campaigning to restore the hemp plant to American agriculture, The Jack Herer Cup is different from the normal cannabis cups you might be familiar with. It’s not three days, there is no vending, and you won’t find $5 dab stations. This Cup is a very respectful way to say thank you to someone who has in some way shape or form taken care of your family by helping his family.
Located about 15 minutes south of Reno, “The Biggest Little City In The World,” SoL’s location is easy to get to from anywhere in the area and worth the drive even if you’re not, because what you will see there is that epic! After signing in at the welcome desk, and entering through the security door, I turn left and whamo: a continuous span of 20 foot high windows, over 100ft long, that provide a view into the field of mean green goodness! The complete view of the working garden is right before your eyes: 1,000 cannabis plants all in bud cycle producing an amazing landscape of colas super swollen, trichomes glistening in the light and the aroma of Mother Nature’s finest bouquet of cannabis.
Are you familiar with the term “hog leg?” Pungent with distinctive terpene profiles pack in the 23,000 square foot greenhouse! All grown in natural sunlight. I’m no scientist but it would seem to me that 1 Sun is greater than however many lights you want to try and emulate the most powerful light source in our universe. No corners were cut in the creation of SoL, the greenhouse is on the forefront of technology in the under roof organic cannabis farm. There is even a 3 foot riser that allows you to see over the canopy. Think Bob Ross after he paints happy autumn trees. All of this is in the lounge area. Yes a lounge area, a kin to a common area in library or office, a place to decompress, perhaps grab a beverage from the coffee bar (yes there really is a coffee bar there) and go view what is happening in the commercial kitchen. Commercial Kitchen? Yes, the row of windows that permit you to see in the farm terminate into the side of the kitchen that is also behind windows. Transparency, that is what is happening here: from the transparent garden roof to the see through walls, the glass windows of the kitchen, all in full view. And for good reason, SoL has an amazing chef ready to create and everyone gets to watch his culinary creations.
If you’re able to pull yourself away from the cannabis carnival going on in your ocular sockets, there is still the state of the art dispensary to visit.
A wonderful combination of high tech meets hands on. Digital menus drape the walls giving you the luxury of strolling and shopping while being able to see the menu from any place in the dispensary. Between the menus, the walls are adorned with helpful information and an innovative way of helping you decide which cannabis fits what effects you are desiring. It really will help you, if maybe you have a hard time deciding over 100 different medical and recreational cannabis products.
How did this gregarious garden of ganja, the Taj Mahal of THC transparency, this kingdom of kindness ever to come into existence. It was the brainchild of Ed Alexander and his partners; each facet of the facility has been well thought out and implemented to provide a very warm and welcoming experience to all that visit. Two things really jump out at you when you meet Ed, first, he puts the effort in to do it right. When I asked about his timing into the market he replied. “SoL could have been known for being first. but we would rather be known as the one(s) that lasted”.
SoL’s sponsorship of the Jack Herer Cup fits into the company philosophy. “Jack was all about making cannabis transparent, seeing what was actually behind all the misinformation, it is our plan to keep that going,” Alexander told me. “That’s why SoL is better.”
After you’ve reached your buying limit and have tickled your THC bone so much that you just gotta get going, you exit onto a 2,000 sq ft deck, complete with comfy couches to relax and enjoy the mountain air. Look to the horizon and you see the largest ski mountain in the area. The trails are visible from the deck and with adult use facilities on the horizon, this space is going to be a favorite for weeders world wide.
From the moment you walk in to the last moment you walk out, the motto repeats itself, SoL is better. SoL provides you with the most unique experience in the emerging dispensary market that can be found today. SoL’s grand opening celebration kicks of October 26/27/28, lots of good times and great cannabis, make it if you can, tell them Larry Reed sent ya.