Stu Zakim Joins MJBA Publishing Advisory Board

Former Rolling Stone, Playboy and American Media Publicist providing his experience, network and support to the leading media company and cannabis industry association

NEVADA: MJBA Publishing, the parent company behind the influential Marijuana Business Association (MJBA) and the publishers of MJ News Network, Marijuana Channel One and MJ Headline News, has announced that Stu Zakim, legendary entertainment industry publicist and founding member of the New York, New Jersey and Massachusetts chapters of the MJBA, has joined MJBA as Chief Communications Officer and Member of its Board of Advisors.

MJBA Corporate Communications Chief Stu Zakim and NORML:'s Keith Stroup

MJBA Corporate Communications Chief Stu Zakim and NORML:’s Keith Stroup

Zakim has provided counsel to a variety of iconic media leaders including Jann Wenner, Bonnie Fuller, Christie Hefner, David Pecker  and their publications — Rolling Stone, Playboy, Us Weekly, Shape and Star magazine among others. A frequent guest on cable tv news programs, Zakim’s PR experience includes campaigns for some of the most popular and successful films and television shows in recent history as an executive at Columbia Pictures, Universal Pictures and Showtime Networks.

Stu and NFL Champion Marv Washington

Stu and NFL Champion Marv Washington

“We are thrilled to have Stu Zakim join officially as MJBA’s head of communications and a member of our Board of Advisors,” said David Rheins, MJBA founder and executive director.  “With more than 30 years of experience managing communications for the world’s leading media brands:  Rolling Stone, Playboy, Universal Pictures, American Media and the Rock & Roll Hall of Fame, his encyclopedic knowledge of communications and his deep professional network will be instrumental as MJBA forges strategic relationships with media and business partners.”

Curved Papers founder Michael O'Malley, MJBA's Stu Zakim and The Blinc Group's Sasha Aksenov

Curved Papers founder Michael O’Malley, MJBA’s Stu Zakim and The Blinc Group’s Sasha Aksenov

““I am thrilled to be expanding my role with the MJBA and its leader Dave Rheins,” Zakim told MJ News. “After a 40 year career of publicizing some of the best known brands, I can’t think of a better next chapter than using my skills to help change the image of and removing the stigma from this amazing plant.”

Curved Papers founder Michael O'Malley and Stu Zakim at the 2018 NYC Cannabis Parade

Curved Papers founder Michael O’Malley and Stu Zakim at the 2018 NYC Cannabis Parade

In its first five years, the Marijuana Business Association has quickly established itself as one of the leading national b2b organizations in legal cannabis. Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars in Washington, Oregon, Colorado and New York and Ohio, with MJBA Massachusetts and MJBA Nevada communities scheduled to activate in Q2 2018.

MJBA Founder David Rheins, 420MEDIA CEO Kerri Accardi and Stu Zakim

MJBA Founder David Rheins, 420MEDIA CEO Kerri Accardi and Stu Zakim

 

The Wink in Weed: Marketing Thru Marijuana

By David Rheins

Years ago, when I was working at Rolling Stone Magazine, I had the opportunity to interview Jerry Garcia backstage before a Grateful Dead performance at Madison Square Garden. The show was being sponsored by Ben & Jerry’s Ice Cream, and as the editor of Marketing Thru Music (MTM), it was my job to chronicle how popular music and musicians were being used to market consumer products.  Ben and Jerry, two hippie entrepreneurs from Vermont, had just introduced Cherry Garcia and were marketing it to baby boomers who shared their love of the bandleader and the deadhead lifestyle.  I asked Jerry what he had to say to those critics who suggested that he had “sold out” to the man by agreeing to let his name be used in such a commercial way.

Bemused, Jerry just chuckled and said, “Hell man, we would have sold out years ago, but no one was buying!”

Pot Culture has turned Pop Culture, and everyone is buying.  Today’s legal cannabis industry would not have been possible without decades of protest and sacrifice from activists and the cannabis community, and those of us in the legal cannabis industry owe a debt of gratitude. Thanks to decades of political activism, public attitudes have shifted, and the stage has been set for what only commerce can achieve – true normalization of cannabis use and cannabis users.

The majority of Americans support legalization.  Voters of both red and blue persuasions were unequivocal at the polls this past November, as Initiatives in 8 of 9 states demonstrated that We the People want our legal weed. Victories in influential California and mega tourist destination Nevada will bring the country’s media and entertainment cultural centers into the legal fold, serving as a megaphone for broadcasting the positive realities of legalization far and wide. The entire West Coast will soon be legal, and with Maine and Massachusetts recreational cannabis is firmly establishing itself on the East Coast.

This month marked the fourth anniversary of the Marijuana Business Association, and for the third consecutive year, we were honored to be nominated Best Cannabis Association of the year at the prestigious Dope Industry Awards. MJBA has firmly established itself as the leading professional business organization in legal cannabis, and with hundreds of cannabis businesses, thousands of MJBA MeetUp members and hundreds of thousands of MJBA web and social media followers, we’ve morphed and evolved and grown along with the legal cannabis industry we serve.

It has been an honor to be a part of our historic movement, and to work with the amazing entrepreneurs and thought leaders who are literally building our nascent industry one success story at a time. Hundreds of newly licensed cannabis brands – some with celebrity names attached — are beginning to exert real power – defining what legal cannabis looks like, changing minds about what cannabis users are like, while generating billions in new taxes, and creating tens of thousands of new jobs.

Today, celebrity stoners from Willie Nelson and Whoopi Goldberg to Snoop Dogg and The Trailer Park Boys are Marketing Thru Marijuana.  Jerry Garcia would be proud.

The 5 Next States To See Legal Marijuana

Unless you live in the South, recreational weed is coming to a state near you

1. California made history in 1996, when it became the first state to legalize medical marijuana; next November, it will vote to allow recreational weed, and polls indicate the amendment will likely pass. “Then we will have reached the tipping point,” says Angell, of the Marijuana Majority. “And with California having so many members in Congress, it will give a huge boost to our efforts to change federal law.”

2. Maine’s legislators may have rejected recreational marijuana this summer, but the state’s voters have taken measures into their own hands. A signature drive to put legalization on the 2016 ballot is underway, and in the past two years, voters in two of its biggest cities, Portland and South Portland, went ahead and passed referendums in favor of legislation.

3. Massachusetts opened its first medical dispensary this summer, and many believe the state will legalize weed by referendum in 2016. “Polls show voters are poised to pass full legalization next November,” says Angell.

High-Grade Marijuana, Delivered To Your Door Each Month

CALIFORNIA: You’re high. Or, maybe, you’re not high, but you want to be. Maybe you’re a cancer patient, or a stressed-out elementary school teacher, or maybe you’re on your couch watching Broadchurch on a borrowed AmazonPrime account and you’ll be damned if you’re going to get up and leave the house. EnterPotbox – the new weed subscription service that will bring primo medical marijuana straight to your door once a month, because this is the goddamn land of opportunity.

As of right now, Potbox is only available to people in San Francisco and, soon, Los Angeles. For a monthly fee of $150, subscribers get a box each month containing two quarter-ounce cylinders of different strains of weed, plus two perfectly-rolled joints that will presumably be smoked immediately upon delivery. The presentation of the weed – long an under-appreciated element of the illicit delivery market – looks pretty cool.

10 Best Movie Drug Trips 'Easy Rider,' 'Super Troopers,' 'Knocked Up' and more

In anticipation of the film Crystal Fairy, which recounts American twentysomething Jamie (Michael Cera) and his hallucinogen-fueled “trip” to Chile, we’ve rounded up our favorite psychedelic scenes in movie history. [Read more…]