NEVADA: The Marijuana Business Association (MJBA), a leading national cannabis business organization and publishers of this website, today launched a national PSA campaign to raise awareness among industry professionals of the many uses of hemp, particularly as an alternative to eco-unfriendly plastics.
“Everything plastic can be made from hemp” reads the headline of the series — and images showcase some of the thousands of petrochemical-based products that can easily be made from hemp. Striking photography features cannabis packaging items like the plastic doob tube and the mylar bag — ubiquitous scourges plaguing the newly-legal industry.
“Now that the Farm Bill has been signed, and hemp has been descheduled, it is time for the legal cannabis to take the lead in educating the public about the many benefits and innovations available with hemp,” said MJBA Founder/Executive director David Rheins. “As a first step, I’d like to see us reduce the use of mylar bags and plastic jars and doob tubes immediately — and begin incorporating hemp into our industry’s packaging.”
The PSA campaign, created in-house, will run on the MJNews Network and its vast social media network, as well as national distribution across Higher Ground, 420MEDIA and Marijuana Channel One. Other networks are expected to pick up the campaign.
New creative iterations are expected to run throughout 2019, and plans call for television executions. For more information about participating in MJBA’s PSA efforts, email us at: email@example.com