Cannabis Has A New Channel Connecting To 250 Million Televisions – In The United States Alone

New streaming media platform gives cannabis companies their best opportunity yet to showcase their brands and reach consumers all around the world through television, online, and mobile apps

NEW YORK: “A New Cannabis Channel” (ANCC), a far-reaching streaming television platform, is set to premiere next month on 4/20, the cannabis industry’s biggest day. The official channel name will be unveiled along with other exciting news in the weeks before the channel bows. Available on the most popular ways people find, consume and engage with content, ANCC offers unprecedented reach and exposure for cannabis, hemp and CBD brands.

ANCC is premiering globally on six television streaming services including Apple TV, Roku, Android TV, Amazon Fire TV, Samsung TV and LG Channels – services connected to 250 million televisions in just the United States alone. The channel will also be available online and accompanied by mobile apps for Android, iPhone, Amazon Mobile and Kindle.

 

“From the outside looking in, people may think that the cannabis industry is thriving, but there is still a lot of opportunity that has been out of reach,” said Dan Herer, of iconic Jack Herer™ Brands. “The cannabis industry needs to educate the marketplace, and cannabis businesses need a place to showcase their brands. By providing education through entertainment, A New Cannabis Channel blends the solution to these two challenges, opening the marketplace to tens of millions of people around the world like nothing else that is available.”

 

Despite the continuous march toward cannabis legalization in the United States – most recently with New Jersey and Virginia approving adult-use cannabis sales – the ability for brands to find and nurture large audiences remains limited, fractured and increasingly more complicated. Each state has its own regulatory framework, as do many localities, often constricting the manner and message that cannabis brands can use to reach target audiences. ANCC pierces through the complexity and restrictive regulations, offering cannabis businesses the best opportunity yet to advertise, build brand awareness and engage consumers.

With thousands of hours of high-quality video entertainment content, ANCC is empowered by 420MEDIA, which achieved historic firsts by airing 30-second cannabis commercial spots during prime-time programming on networks including BRAVO, Discovery and the History Channel, and the first-ever cannabis ads to air during an NFL Super Bowl. Viewers tuning into ANCC will see flagship series:

  • “5th Quarter” – Hosted by Super Bowl champion Marvin Washington, “5th Quarter” brings a new and higher standard to those seeking information about cannabis from the sports industry.
  • “Nurse Talk” – Cannabis personality “Nurse Heather” Manus, RN introduces important topics about medical cannabis in conversations with medical professionals and patients.
  • “Faces of Cannabis” – Profiling the biggest names in the cannabis industry including pioneers and the people building cannabis into a thriving industry.

“People don’t know where to buy, what to buy or how to use cannabis, and those are real problems we solve providing education through entertainment,” said Kerri Accardi, founder of 420MEDIA and the driving force behind A New Cannabis Channel. “Using engaging entertainment to solve the information problem opens new opportunities for cannabis brands, through advertising and product placements. We’re taking this solution even farther by using technology to make calls to action immediately accessible with the tap of a finger. The channel is free to watch, and brands can take full advantage of promotional opportunities for less than their tradeshow swag budgets.”

Leveraging the full internet-based streaming television feature set, advertising takes on a new look as brands are embedded and easily discoverable in every episode. Combined with permanently placed QR codes, viewers instantly leap from programming to product by tapping the screen of their mobile devices. Add-ons extend the reach of advertising with physical world promotional opportunities. And that is only the tip of the branding iceberg created by ANCC.

To get a sneak peek at ANCC streaming content visit its YouTube channel https://bit.ly/3bNDrcO.

Limited advertising and promotional opportunities remain for the 4/20 premiere. Cannabis, hemp and CBD brands interested in joining ANCC advertisers such as Jack Herer™ Brands, Curved Papers, and Chapman Health and Wellness should contact Mark Nockels at mark@anewcannabischannel.com.

“A New Cannabis Channel not only has the opportunity to dispel falsehoods and fiction of cannabis in all its forms, but the responsibility to expose the truth and facts long hidden and even removed from our understanding,” adds Herer. “This channel will not just show us how to survive in this future, but thrive in it. The truth is out: cannabis is the future.”

‘Nurse Heather’ Is Bringing Cannabis Education To A Mainstream TV Audience

CALIFORNIA: For more than a dozen years, Nurse Heather has been on the cutting edge of medical cannabis education.  Beginning April 20th, 2021, she’ll be taking that knowledge, and her cannabis nurses’ perspective, to a mainstream TV audience in her new role as host of “Nurse Talk”  — one of three on-demand programs debuting on 420MEDIA’s ANewCannabisChannel.com

Each episode of Nurse Talk will feature one-on-one  conversations with leading cannabis nurses, doctors, patients, pioneers, and celebrity athletes, exploring answers to common questions about medical cannabis, with a particular focus on understanding the endocannabinoid system, cannabinoid therapeutics, and dosing.

MJNews’ David Rheins had an opportunity to sit down with Nurse Heather this week for an exclusive conversation, during which she explained that her relationship with the plant began as a teenager, where like so many she was introduced to marijuana as a recreational social lubricant.  It was only many years later, as a practicing healthcare professional, that Nurse Heather discovered the powerful medicinal benefits of medical cannabis. A knowledge that she learned directly from from her cannabis-using patients — not through nursing school, professional education, or other healthcare professionals who remained largely ignorant and skeptical of the plant.

As that firsthand patient and clinical experience grew, Nurse Heather began to share that knowledge with other healthcare professionals, and soon became a “go to resource,” public speaker and community leader, picking up the appellation “Cannabis Nurse Heather” along the way. 

Nurse Heather was invited to join an New Mexico dispensary license, assuming the responsibility of sharing with the dispensary staff all she had learned along her journey. She immersed herself on a mission to learn everything she could about the science of cannabis, participating at conferences like Patients Out of Time, Marijuana for Medical Professionals where first discovered the endocannabinoid system.

That knowledge blew “the top of my head off” she told MJNews, “I couldn’t unlearn it, and as a matter of fact I had to share it. It became a passion of mine to help educate my colleagues.”

“Nurse Talk” will debut on April 20, 2021, available for on-demand via Roku, Amazon Fire TV, Android and iOS.

Emmy Award-Winning Executive Elizabeth Browde Joins A New Cannabis Channel As COO

NEW JERSEY: Emmy award-winning media executive Elizabeth Browde is taking her talents to cannabis media, joining as COO of A New Cannabis Channel, a mainstream omni-channel scheduled to debut on 4/20/2021.

Ms. Browde, whose vast experience includes significant roles in platform start ups, television programming, celebrity global brands, brand building, TV commerce, will join CEO Kerri Accardi in the venture, designed to bring a variety of cannabis-infused edutainment programming to the canna-curious.

“Our focus is on educating the mainstream through compelling content, high-quality production, innovative advertising, and easy accessibility,” Accardi told MJNews. “We are on a mission to educate the world about cannabis.”

Scheduled for a soft launch on the stoner holiday 4/20, A New Cannabis Channel, will feature original programming with the leading voices in cannabis business, science, sports, medical, growing, and consumer culture.  Super Bowl Champion Marvin Washington will host “5th Quarter: What Happens After the Game.”; Nurse Heather Manus will host “Nurse Talk: Nurses Take on Medical Cannabis”; while “Faces of Cannabis” will feature thought-leaders in legal cannabis and hemp.

“This isn’t your stoner channel.” Browde tells David Rheins, “It is really about showing people the many uses of cannabis, and providing them with the information and tools they need to make decisions about how and when to use cannabis.

Listen in on this Marijuana Channel One exclusive, as MJNews Network’s David Rheins talks to Elizabeth about the role of media in the cannabis cultural revolution; women-run enterprises and how they are changing the canna-business; and the programming that will soon be coming to a screen near you.