Are We Sleeping On The Women In Cannabis Media?

Recently, 420MEDIA CEO Kerri Accardi sat down with Tracy Lamourie for MJ News to discuss the exciting launch of her groundbreaking new venture A New Cannabis Channel

Here’s a peek into that conversation:

TRACY LAMOURIE: You have been doing some amazing things in the media and the cannabis space, and now you are combining the two in a way that I don’t think people are seeing just how groundbreaking it is!

KERRI ACCARDI: Maybe that’s because we didn’t Press Release our every move!

TRACY: Right! But now you are finally ready to let some of the secrets out! Can you tell us a little bit about the exciting things you have got going right now?

KERRI: Absolutely! I’m the founder of 420MEDIA, a full-service marketing and content creation agency.  Over the past 6 years we have been documenting the legalization of cannabis in the US. Currently we are in the process of launching a cannabis TV channel across ROKU, Apple TV, Firestick TV, Android TV, two mobile apps and online, with original programming, including a docu-series.

We are bringing education through entertainment with unprecedented opportunities for targeted advertising to cannabis and CBD companies.  We are super excited to take a very fragmented space and streamline the information to the mainstream while showcasing products and services in a way the public has yet to see.

There are so many people that they hear about CBD or they hear about the benefits of cannabis,  but they don’t know where to find a product or even worse they try a product that’s called CBD and it doesn’t work and right away they’re judging CBD as nonsense, but when you read the bottle it’s really hemp seed oil or something that doesn’t have CBD in it at all.

We really want to help guide people seeking knowledge. At the end of the day, we all have an endocannabinoid system with receptors for the plant on a molecular level. I don’t think the majority of people really understand that – and when they do it’s going to be a game changer.

TRACY: Absolutely- you’re talking education, you’re talking entertainment, the business of cannabis, literally anything relating to cannabis you will find on this channel. I know to bring something like this together doesn’t happen alone and you really have been able to gather an incredible team, some big names not just from cannabis but from the advertising world, from the world of marketing, from the world of media – you are bringing them all together, can you tell us about some of the people you have behind you and some of their experiences before joining you on this groundbreaking project in the world of cannabis.

KERRI: We have a phenomenal team that has come together absolutely from the mainstream industry. We have Emmy award winners; we have advertising executives – in fact the person who is creating our logo created one of the most iconic advertising campaigns I think ever in the world!

TRACY: Unbelievable!

KERRI: We will put names and more information and promo out over the next few weeks.

TRACY: I’m excited to see this develop. Can you tell me some more about the content, and I know it is incredible – you have got people at the top of their industries from athletics to the medical fields, not just one doctor but probably ten from across America – can you tell us a little bit about the content and the experience of gathering that over the years? I know it is a literal library, or a museum of cannabis history over the last few years.

KERRI:  Yes -we have a massive library of professionally filmed content – literally over 300 pioneers- on camera plus products, music, panels and speakers, and original programming.

Super bowl champion Marvin Washington hosts one of our series which explores cannabis from an athlete’s perspective. We have him in a CBD lab, pharmacy, events, as well as closed sets interviewing fellow NFL players and nurses – so it really is different insights coming through him.

Then we have another series hosted by a nurse and educator Heather Manus that is more geared to the medicinal side of the plant. What is the endocannabinoid system? Dosing, our receptors, what are the products and the different methods of ingestion and how does it affect us. Why is this plant working for people? We have another series called “Faces Of Cannabis” featuring over 30 pioneers sharing their story and insight into cannabis – from Wanda James who is on Netflix right now, to a child named Landon Riddle who is cancer free for seven years and he is nine years old to Dr Dina, the women the show “Weeds” was based on. We have a lot.

To me, in a time that is so divisive – to have over 300 people on camera to camera of different ages, ethnicities, and financial backgrounds that agree on one thing is pretty powerful.

TRACY: I know you have spoken in the past about the personal part of your mission.

KERRI: It’s super simple. I left New York on December 10th, 2013 I left on a mission to educate the world about cannabis.  My Aunt Kathy died. My best friend, my mentor, my everything. She died, and she didn’t have to. She definitely didn’t have to suffer like I watched.

I knew that no one would listen to me unless I knew what I was talking about, so I started at the bottom, literally – learning how to grow, meeting with patients, doctors, growers, lobbyists and more. This was back in 2013 in CA – it was a much different world.

In January 2014 NY quazi- legalized medical cannabis through executive order and thus 420MEDIA was born.

TRACY: What a journey. Somewhere your aunt is smiling down on you right now saying, ‘WOW! I inspired all this.’  You really are changing the world with this.  That’s not just language, people are going to see that as this develops – it’s going to be epic.

KERRI: What people don’t understand is that cannabis isn’t new, this medicine isn’t new, even the cannabis industry isn’t new – it’s new in the regulated space. California has been legal-ish for over twenty years and has been helping thousands of people.

TRACY : Now let’s talk a little about the business of cannabis, and I know from a business perspective it’s often difficult to get your message out in the space, struggles around advertising, struggles around restrictions and limitations on social media, lots of barriers about getting your message out there that we don’t face in messaging with other consumer products. So what you are doing is absolutely valuable to people in the cannabis marketing space.  Can you tell us a little bit about this really unprecedented advertising opportunity?

KERRI:  Everything was born out of a problem, and the problem is that brands do not have a place to advertise consistently. I learned about this over the past 6 years of owning an agency and having different television deals and advertising opportunities. They can just change their mind and the rules and the pricing and all sorts of craziness. This was created to enhance cannabis brands and products and give them a place to advertise and share their information very similar to television and TV commercials and when we go back into production we will have opportunity for product placement and sponsorships, so it is a space that will literally give brands the opportunity to showcase their product in high level content that has a truly targeted audience – because you aren’t coming to this channel to watch a baseball game.  You are coming to this channel to learn about cannabis

What’s the value of your athlete CBD cream being seen in a series hosted by a Super Bowl champion who also happens to have a case going to the Supreme Court over the legality of cannabis? What does it mean to have your brand showcased amongst medical professionals discussing the benefits of cannabis?

TRACY: So right now, can companies get involved? Right now, is there opportunity?

KERRI: Yes! What we are doing now, given the COVID-19 situation, is selling permanent placement in three of our series where we will build in commercials to showcase those brands and services. If you are in a series with Marv Washington, for example, you are in there forever. So, brands are getting multiple digital assets and a lifetime value. If they don’t have a commercial, we can have it created for a slight up-charge. If they do have a commercial, they can send it to us, and it will literally be edited in as if it was a part of that series. It is only for our inaugural series!

TRACY: So right now, anyone can get in on the ground floor, in there forever, they can basically write their own story right now as far as where they want to be.  As a publicist and a marketing person, I’m definitely excited about this for my own brand and for my clients, it’s great to be able to get in on the very beginning.

Former NFL linebacker Lofa Tatupu Will Headline 2020 New England Cannabis Convention in Boston

Ex-Seattle Seahawk is founder of “Zone In” line of CBD products

MASSACHUSETTS: Former All-Pro Seattle Seahawks linebacker Lofa Tatupu will headline the 2020 New England Cannabis Convention, which returns to the Hynes Convention Center in Boston, March 20-22nd, 2020.

In October 2019 Tatupu founded the CBD company Zone In following an NFL career that spanned six seasons and was cut short by injury.

“Rehabilitation from injury, enhanced recovery from training, and promoting overall wellness are some of the primary drivers behind the explosive growth and adoption of CBD and other cannabis products across the U.S.,” said Marc Shepard, co-founder and President of NECANN.  “We’re incredibly excited to have an athlete the caliber of Lofa Tatupu headlining what has become the Northeast’s annual meeting of the cannabis industry.”

Tatupu attended high school in Massachusetts – compiling a standout scholastic football career at King Philip Regional High School in Wrentham. His father, and high school coach, was the late Mosi Tatupu – a former New England Patriots running back and special teams player and beloved New England sports figure. Lofa followed in his father’s footsteps by attending and playing football at USC. He was drafted by the Seattle Seahawks in 2005.

“After a lengthy football career, my chronic pain, lethargy, and mental fogginess took over.  I was unfocused and unmotivated.  I wanted to find something that could help these issues I was facing. This led me to trying CBD,” said Tatupu.  “Just one week after my first dose my head was clear, pain was alleviated, and my mind and body felt connected. My old self was back. This is when I realized the transformative power of CBD. This is how the idea for ZoneIn was born.”

Joining Tatupu as second keynote will be Zone In Ambassador and fellow NFL alumnus Stedman Bailey – a one-time Los Angeles Rams receiver whose career was cut short by a violent 2015 attack in which he was shot twice in the head. Following a miraculous recovery, Bailey also began using CBD as part of his treatment regimen for seizures, anxiety and post-traumatic stress.

Over 300 vendors and more than 10,000 attendees are expected to attend the three-day NECANN Boston convention, one of the largest and most influential events of its kind in America. Other highlights include a panel discussion featuring Cannabis Control Commissioner Shaleen Title regarding the industry’s shared responsibilities surrounding social equity, an environmental sustainability panel, and two days of medical marijuana-related programming for patients and healthcare providers. NECANN Boston 2020 will be the largest NECANN event ever, and comes on the heels of the first full year of adult-use recreational cannabis stores being open in Massachusetts.

The 2020 NECANN Boston show will also feature three major initiatives recognizing excellence in cannabis product development and innovation, diversity and inclusion, and significant contributions by individuals and organizations that have done great things for the New England cannabis community and industry.

The 2nd Annual NE Cannabis Community Awards ceremony will take place on Friday evening March 20 from 7 p.m. – 9 p.m. at the Hynes Convention Center. The Cannabis Community Awards is not a competition, but rather a platform to spotlight and celebrate members of the local community who have done exceptional work in the cannabis space. Final ballots are available now for voting. Tickets to the event are $30.

On Saturday evening, March 21, the Convention will host a supplier diversity event organized by Minorities 4 Medical Marijuana and ELEVATE Northeast. This action-oriented networking event is designed to connect minority-owned suppliers and vendors with cannabis business operators in Massachusetts as a means of increasing the number of awarded contracts going to minority businesses.

And finally, the first-ever NECANN Competition will present awards for the top product developments and innovations in cannabis flower, edibles, concentrates and topicals across nine categories – as well as ancillary non-cannabis products and equipment. Entries are being accepted through March 1, 2020. Winners in all categories will be recognized Sunday, March 24 in the Hynes Expo Hall.

“We believe the NECANN Competition awards will become one of the most significant cannabis industry honors that product developers and retailers can earn,” said Shepard. “It’s incredibly exciting to debut this event as we also mark the second year of the NE Cannabis Community Awards. The annual meeting of the cannabis industry is the ideal setting to recognize the very best in cannabis product developments, as well as the most dedicated advocates, supporters and promoters of the cannabis community and industry.”

Attendees at NECANN can network with more than 300 local and national cannabis industry businesses, talk with doctors and health care providers, explore investment & career opportunities, connect with advocacy groups, see the latest developments in lighting, soil, and growing equipment, and purchase a wide variety of accessories. Every facet of the cannabis industry is represented at NECANN Boston 2020. A full list of exhibitors is available at NECANN.com.

Historic First: Cannabis Education Campaign Kicks Off During NFL Super Bowl LIII

Twelve 30-Second Spots Debut During Super Bowl Broadcast on CBS Affiliate in USVI

NEW YORK: A women-owned digital marketing agency made history this weekend by managing to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYKshowcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The historic campaign is a product of 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry.

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. approved a new medical marijuana law making the territory the latest Caribbean jurisdiction to open its doors to cannabis businesses and potential new tourism opportunities. The move has been years in the making, with voters having favored medical cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have approved MMJ include Guam and Puerto Rico.

It is only fitting then, that the spots that aired during this Sunday’s Super Bowl broadcast feature former Senator Positive T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was among the most prominent voices leading the fight for marijuana law reform.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says the former Senator in the spot promoting Hmm Did You Know Online Cannabis TV Network.

“I am extremely excited and honored to be working with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson said. “We must keep up the fight until the old wall of prohibition is completely broken down! Our collective efforts continue to change the mindset of individuals who have been bombarded with propaganda for over 80 years. Education is the key to removing stigma.”

“For years, there has been pushback on the national level, but local media markets with legal cannabis are slowly changing,” said 420MEDIA CEO Kerri Accardi.  “We are extremely grateful to the USVI for taking the first step to educate the mainstream audience about the benefits of cannabis. This is the first of many slated for the cannabis education and awareness campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We look forward to breaking through new markets, and reaching audiences in legal cannabis states,” she added.

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading cannabis business organization and publisher the MJNews Network and Marijuana Channel One.

Nature Nurse Products, utilizing the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.
Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy to Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

The NFL Should Be Investing In Marijuana Research If It Wants To Survive

The National Football League has survived more public relations crises in the past year than most multi-billion dollar organizations endure in a decade. Yet the greatest existential threat to the NFL – if not to the existence of football itself – still remains Chronic Traumatic Encephalopathy, or “CTE.”

As former All-Pro linebacker Junior Seau’s documented struggle with CTE demonstrated, the presentation of symptoms that occurs in most stricken with the disease are not always readily apparent. Concussions and sub-concussive impacts on the brain cause the rapid brain decay that is a precursor to CTE. Eventually, the lobes of the brain blacken and loose density—causing depression, early on-set dementia, Parkinson’s disease, and eventual death.

Terrifyingly, the vast prevalence of the disease may not have been known until fairly recently. Just this year, Boston University found the existence of CTE in the brains of 96% of 91 tested subjects, all of whom played football at some organized level. When the disease was first discovered in 2002 in the brain of former Pittsburgh Steeler Mike Webster by Dr. Bennet Omalu, the NFL initially tried to limit the fallout from the discovery. According to Omalu, “NFL doctors told me that if 10% of mothers in this country would begin to perceive football as a dangerous sport, that is the end of football.”