WASHINGTON: A lot of TLC.
And a little THC.
That’s how Cecilia Sivertson, 56, went from being “Nana” to being “The Nana.”
When she’s not doting on her grandkids, she’s selling soda pop to pot shops.
WASHINGTON: Canna Brands, Inc. (CBWP) (“Canna Brands” or the “Company”) today announced the signing of a Letter of Agreement (Agreement) with Nana’s Secret Soda and its founder, Cecilia Sivertson. Among its various provisions, the Agreement provides for a new company to be incorporated to take ownership of all intellectual property related to the Nana’s Secret Soda brand. Alison Baird, Canna Brands Chief Operating Officer, will become the new company’s President and Cecilia Sivertson, its Official Spokesperson and a Director. Canna Brands will provide day-to-day management services to the new company and receive a brand-licensing fee.
In accordance with the Agreement, Canna Brands will also provide capital funding to the new company for operations, including the establishment of a compliant manufacturing facility and will finance the acquisition of bottling equipment and related items to position Nana’s Secret Soda for growth.
CEO Mark Schaftlein stated:
“Nana’s Secret Soda is the premier cannabis infused soda brand in the State of Washington. Cecilia Sivertson is a pioneer and one of the most loved and quoted figures in the infused cannabis goods industry. Canna Brands is both pleased and honored that Cecilia would sign this Agreement with our Company. We look forward to growing the Nana’s Secret Soda brand and to helping support Cecilia’s work benefiting persons with epilepsy.”
NEW YORK: Marijuana may still be an illegal drug at the Federal level, but that isn’t stopping some companies from building a national presence. “I think people are already positioning themselves for a national cannabis industry,” said David Bienenstock, a marijuana consultant. “The people who make a smart move now will be rewarded later.”
The opportunity for investors seems obvious. First, there is an established customer base. Granted, most of these consumers have been buying their product in the black market, but many probably prefer to do a legitimate transaction, assuming the price is right. Next, there are no entrenched players. The field is wide open to the budding entrepreneurs to be the first to market.
However, it isn’t that simple. The industry is subject to many regulations and restrictions. For instance, the product can’t be transported across state lines. This has caused many of these companies with national aspirations to become creative with their corporate structures. Also, the promotional efforts are challenging. It’s difficult to build a national brand when your advertising is limited.