CANADA: C2 Montréal is proud to announce that Snoop Dogg will be a speaker at the 7th edition of its flagship event, which will be held from May 23 to 25, 2018 in Montreal, Canada at the Arsenal. The artist turned entrepreneur will take centre stage in the Big Top to discuss his entrepreneurial vision for the cannabis industry. Joining Snoop Dogg for the talk is Ted Chung, a media entrepreneur and Snoop’s business partner at Casa Verde Capital and co-founder of Merry Jane.

Snoop creates opportunities in a new industry
Snoop is the founder of the venture capital firm Casa Verde Capital, which makes early-stage investments in startups in the ancillary cannabis industry. Casa Verde has funded several major marijuana ventures in the agtech, financial services, health, technology, media sectors, among others. One of Snoop’s recent high-profile investments includes $2 million in funding for Canadian cannabis inventory management company Trellis.

Building a cannabis content empire
Snoop’s sizeable entrepreneurial footprint, however, extends well beyond the venture capitalist aspect. He is also the co-founder of Merry Jane alongside business partner Ted Chung. Offering editorial content focused on marijuana news, politics, business and culture, Merry Jane speaks for and to the global mainstream cannabis community. Strategic brand partnerships (with the likes of VICE, MTV, Reddit, Complex and more) are key to the creation and sharing of original news and video content, such as VH1’s popular Martha and Snoop’s Potluck Dinner Party TV series, featuring C2 Montréal 2016 alumni Martha Stewart.

With the impending legalization of marijuana in Canada, and the opening of the cannabis market in several jurisdictions across the U.S., Snoop Dogg has positioned himself as a leading voice on matters related to the business of cannabis.