Trade Show Growing Pains And Headaches Continue To Mount

COLORADO:  Earlier this year, I wrote a piece called Trade Show Mania that outlined the relative inefficiency of, as an ancillary business provider, solely relying on event marketing to reach your target buying audience to attain adequate reach and frequency.

After attending 4 of the last 5 major events positioning themselves as business-to-business events, it is really becoming a challenge to select the right cannabis trade show to get maximum bang for your marketing buck.

The four (4) events that I attended included:

  1. Arcview Investor Pitch Forum, Hilton Mark Center, Alexandria, VA (Washington, D.C.);
  2. Marijuana Business Conference & Expo, Chicago Hilton, Chicago IL;
  3. ICACannabis World Congress & Business Expo, Javits Center, New York, NY; and,
  4. NCIA Cannabis Business Expo & Summit, Denver Convention Center, CO.

I didn’t attend CannaCon in Denver (reports I received were not positive from an attendee perspective) and do not plan on attending the Indo Trade Expo and Conference in Denver, which has an entry fee of $30 a person, a good indication that its primary focus is on consumers.