For aspiring ganga-preneurs, accountability is key.
The modern day entrepreneur is often called upon to be a ‘charismatic’ – someone with a message, both bold and serene, who beams self-belief and gives good brand. But turning one’s sublime agenda into substance is a chancy ride. And many entrepreneurs start to lower their sights once the world starts poking holes in their Big Vision.
Enter Debbie Whitlock.
An entrepreneur and award-winning business leader who now uses her expertise to coach women business owners, Whitlock’s specialty is helping her clients to take the ‘glass ceiling’ off their dreams, and arming them with strategies to navigate the fundamentals of starting a business – or taking it to the next level.
She hosts two radio programs – Femmenation, a series of solution-oriented conversations for women about their lives and relationships, and Femme Finance, which offers guidance and support for women who desire greater mastery over their money.
Whitlock recently spoke at the MJBA’s Women’s Alliance ‘Power to Lead’ gathering on November 6th. There she reflected on what she has seen of the nascent marijuana industry, and urged women to seize the opportunity before them with brio – and strategic smarts.
In a world full of hot-air prosperity pundits, Whitlock offers a refreshing blend of inspiration and grounding. Here she talks about common pitfalls for women entrepreneurs, and what every gal in canna-business needs to have and know so she can hit the ground running.