WASHINGTON: Marijuana marketing is coming of age now that legalization is growing both the need and the branding budgets of the cannabis industry’s first crop of pot products.
Cannabis media too is evolving – moving beyond the stereotypical High Times and Cheech & Chong 1970’s sensibility into the modern era of integrated digital marketing. Meeting the growing need for reliable information — about the laws, the culture, the science and the new cannabis brands — New York filmmaker Kerri Accardi and her 420MEDIA agency are rolling out a new platform called “Hmm did you know?”
In an exclusive interview with MJ News Network, Accardi explains that HDYK will be a visually-inspired rich media web destination designed to serve as a comprehensive source of information, education, and entertainment about cannabis and hemp. “We are creating an online platform featuring professionally-produced series, commercials, digital media, and integrated marketing. HDYK is a place to see faces of the cannabis industry.”
Accardi came to the industry first as an activist, pursuing a passionate drive to raise the awareness of medical marijuana. Through project work with several leading dispensaries and an assignment shooting last summer’s Seattle Hempfest, she developed strong personal connections with pioneers and industry leaders, many of whom have agreed to participate in HDYK, including Hempfest’s Vivian McPeak, CCSE’s John Davis and MJBA’s David Rheins.
“The idea manifested when my Aunt Kathy was sick and I was trying to convince my family that cannabis was medicine,” the Staten Island native told MJNN. “There was no where for to me to show them other than scattered websites that were far and few between. Grateful and beyond humbled I’m now aligned with pioneers and industry leaders to share education and information on a global level through visual entertainment and media.”
The multi-media platform will focus initial content offerings in five key channels: Healing, Science, Business, Hemp and Organic Growing, with an emphasis on programming that shifts public perceptions shaped by years of propaganda. “HDYK will shift consciousness and change the way people perceive our miracle plant, ” she said. “It will give the industry a place to share their products and information while providing the knowledge to those seeking.”
Advertising opportunities begin as low as $1000, and scale all the way up $50K primary sponsorship packages.
For more information about getting involved with Hmm Did You Know? Email info@420MEDIA.us; or call (425) 420-0585