The Art Of Marketing Marijuana

Farmer Tom, MJ Brand Icon

How to make pot seem as all-American as an ice-cold beer In the summer of 2014, The New York Times published its first-ever marijuana ad. The occasion was the enactment of New York’s Compassionate Care Act, which legalized pot for some medical uses. The ad, a congratulatory note from a Seattle start-up, depicted a well-dressed, newspaper-toting man standing Read the full article…

Marijuana Growers Focus On Branding To Fetch Premium Prices For What They Say Is Premium Product

Sara Batterby (center, left) and Leah Maurer confer during a Women Grow event in Portland. They are co-chairs of the local chapter, part of the national organization that supports females in the cannabis industry through networking and education. The Portland chapter is the largest and fastest growing in attendance. Stephanie Yao Long/Oregon Live Staff

OREGON: Sara Batterby looks forward to the day her marijuana is treated like produce in a Portland grocery store – where cage-free eggs are a dollar more than plain eggs and organic tomatoes from the Willamette Valley are a cut above ones from California. Batterby is chief executive of Hifi Farms in Portland, which grows pot indoors using Read the full article…

Who Will Become the Starbucks of Pot?

“Growers were coming up to me and asking, ‘How do we make ourselves different? Maybe we should come up with a logo and a name,’” Shuman reports. “The branding of cannabis doesn’t exist yet.”

NEW YORK: During a typical Fourth of July weekend, 1500 Esperanza St., a whitewashed deco warehouse in the Boyle Heights district of East Los Angeles, is deserted. But this year, a line snakes down the broken sidewalk out front and wraps around the bend of Union Pacific Avenue, as 4,000 people suffer the searing heat Read the full article…

To Keep Business Growing, Vendors Rebrand Pot’s Stoner Image

Alison Ledden, marketing director for The Farm, a recreational marijuana store in Boulder, Colo., says some customers come in thinking they're at a specialty grocer, not a marijuana store.

COLORADO:  From the outside, Jan Cole’s recreational marijuana store in Boulder, Colo., just feels welcoming. Big glass windows let in natural light, and the walls are painted in soothing earth tones. Cole used her background in spa management to build a “warm and inviting” pot shop that puts customers at ease. In fact, the store’s Read the full article…

Perils of Pot Press Release: MMJ Doc TV Spot Dropped

NEW JERSEY: This is a yarn about how a single press release about pot misled dozens of major media outlets.

NEW JERSEY:  This is a yarn about how a single press release about pot misled dozens of major media outlets. The press release in question was published Monday on behalf of MarijuanaDoctors.com, a company that says it helps connect patients with doctors who prescribe medical marijuana. The release stated that MarijuanaDoctors.com was buying television ads through Read the full article…