Ad Agencies Prepare For The Legal Marijuana Market

COLORADO: The slogan, “This Bud’s for You” may already be claimed, but that isn’t stopping advertising executives from dreaming about getting in on the burgeoning sales of legal medical and recreational marijuana – an industry estimated to already be generating revenues in the billions of dollars.

With medical marijuana sales legal in 20 states and the District of Columbia, and with Colorado and Washington legalizing recreational cannabis use for adults as of this year, many advertisers and marketers are honing their skills and preparing for a universally legal pot market. [Read more…]