This is the year that hippie cannabis dies. Woodstock is 50, and has just licensed its name to mega-retailer MedMen. Hemp is newly de-scheduled and igniting the imaginations of farmers and investors excited about the global opportunity. Pot Culture has become Pop Culture as legalization has spread coast-to-coast and pushed marijuana into the mainstream. For grassroots marketers who Read the full article…
COLORADO: GreenScreens, based in Boulder, Colorado, industry leaders for in-store information boards and California-based Cannabis Club TV, the only digital cannabis infotainment network backed by Tommy Chong, have entered into an agreement to combine resources providing cannabis dispensaries with a one-stop shop for digital footprint management. According to a joint press release, the new partnership Read the full article…
By Ben Weinberg “Build it and they will come,” may sound great as an incorporeal whisper from the far depths of an Iowa corn field, but as a strategy it lacks any obvious utility. You may indeed have built a better mousetrap but, in the absence of any clear branding, how will your potential customers Read the full article…
By David Rheins It’s early for a Saturday in Seattle, but I’m German and so I am the first to arrive. Entering the swanky lobby of the downtown boutique hotel, the vibe is New York City chic, appropriate enough for my introduction to New Yorker Michael Lang – the once and still cherubic face behind Read the full article…
TONIGHT’S MJBAPORTLAND BOOTCAMP CANCELLED DUE TO SNOWSTORM. BE SAFE. WE’LL RESCHEDULE! OREGON: It’s not enough to grow great weed, or create a better edible, in today’s hyper-competitive cannabis market, it’s all about creating — and protecting — your brand, or “CannaMark.” Leading industry attorneys NWMJ Law have partnered with the Marijuana Business Association (MJBA) to present Read the full article…
WASHINGTON: While marketing quality cannabis to eager consumers may seem like simple stuff, licensed cannabis marketers are tasked with operating under strict regulatory guidelines, and must stay diligent or risk the wrath of both federal and state regulators. The Federal Trade Commission is the overseer of advertising in the US, and that includes Washington State’s I-502 legal Read the full article…
NEW YORK: Marijuana advocates are teaming up with Madison Avenue to try to make pot palatable to mainstream Americans — and to the advertisers that want to reach them. High Times, the 42-year-old must-have magazine for the cannabis enthusiast, has collaborated with Sparks & Honey, an Omnicom advertising agency, on a report meant to prompt Read the full article…
How to make pot seem as all-American as an ice-cold beer In the summer of 2014, The New York Times published its first-ever marijuana ad. The occasion was the enactment of New York’s Compassionate Care Act, which legalized pot for some medical uses. The ad, a congratulatory note from a Seattle start-up, depicted a well-dressed, newspaper-toting man standing Read the full article…