CCTV Expands Footprint, Programming Offerings Via GreenScreens Deal

The deal will leverage the executive staff and sales teams of both companies to manage the existing 10 states (WA,OR,CA,CO,NV,MI,MD,FL and AZ) and about 350 screens in those markets.

COLORADO:  GreenScreens, based in Boulder, Colorado, industry leaders for in-store information boards and California-based Cannabis Club TV, the only digital cannabis infotainment network backed by Tommy Chong, have entered into an agreement to combine resources providing cannabis dispensaries with a one-stop shop for digital footprint management. According to a joint press release, the new partnership Read the full article…

The Cannabrander: Marketing Vs. Branding

Ben  Weinberg writes about cannabis and marketing for MJNewsNetwork.com

By Ben Weinberg “Build it and they will come,” may sound great as an incorporeal whisper from the far depths of an Iowa corn field, but as a strategy it lacks any obvious utility. You may indeed have built a better mousetrap but, in the absence of any clear branding, how will your potential customers Read the full article…

The Wink In Weed: Woodstock Nation Goes to Pot

Pot Culture is Pop Culture

By David Rheins It’s early for a Saturday in Seattle, but I’m German and so I am the first to arrive. Entering the swanky lobby of the downtown boutique hotel, the vibe is New York City chic, appropriate enough for my introduction to New Yorker Michael Lang – the once and still cherubic face behind Read the full article…

CANCELLED DUE TO SNOWSTORM. Creating and Protecting CannaMarks, NWMJLaw/MJBAPortland Bootcamp Jan 11th

MJBA Cleveland is where professionals in cannabis network

TONIGHT’S MJBAPORTLAND BOOTCAMP CANCELLED DUE TO SNOWSTORM. BE SAFE. WE’LL RESCHEDULE! OREGON: It’s not enough to grow great weed, or create a better edible, in today’s hyper-competitive cannabis market, it’s all about creating — and protecting — your brand, or “CannaMark.”   Leading industry attorneys NWMJ Law have partnered with the Marijuana Business Association (MJBA) to present Read the full article…

Legal Cannabis Marketers Carefully Sell Their Wares

Marketing Marijuana on the Web and Social Media

WASHINGTON:  While marketing quality cannabis to eager consumers may seem like simple stuff, licensed cannabis marketers are tasked with operating under strict regulatory guidelines, and must stay diligent or risk the wrath of both federal and state regulators.  The Federal Trade Commission is the overseer of advertising in the US, and that includes Washington State’s I-502 legal Read the full article…

High Times And Agency Unite To Sell Marijuana To Mainstream

For this report, sparks & honey conducted proprietary research and interviewed cannabis industry experts

NEW YORK: Marijuana advocates are teaming up with Madison Avenue to try to make pot palatable to mainstream Americans — and to the advertisers that want to reach them. High Times, the 42-year-old must-have magazine for the cannabis enthusiast, has collaborated with Sparks & Honey, an Omnicom advertising agency, on a report meant to prompt Read the full article…

The Art Of Marketing Marijuana

Farmer Tom, MJ Brand Icon

How to make pot seem as all-American as an ice-cold beer In the summer of 2014, The New York Times published its first-ever marijuana ad. The occasion was the enactment of New York’s Compassionate Care Act, which legalized pot for some medical uses. The ad, a congratulatory note from a Seattle start-up, depicted a well-dressed, newspaper-toting man standing Read the full article…