Kerri Accardi Wants To Know: Is Your Canna-Brand Cannected?

Regular viewers of Marijuana Channel One will be well familiar with Kerri Accardi. We’ve had the pleasure of speaking with the founder of 420MEDIA and Cannected.TV many times over her canna-career.  We thought it only proper then that we brought Kerri back to commemorate a milestone: the successful launch of her Cannected.TV app across all the major streaming services, including AppleTV, ROKU and Goggle Play.

Tune into this exclusive 1:1 as Kerri ‘walks us through’ the Cannected.TV app, giving Marijuana Channel One viewers a sneak peak at the programming and advertising opportunities that are currently available to cannabis and hemp brands on the big screen.

Viewers will want to be sure to check out the debut of the CannaGuide: an online product directory built especially for medical cannabis, adult use cannabis, hemp and CBD brands.  For more information visit: Cannected.TV

Cannected.TV App “Walk Thru” with Founder Kerri Accardi

 

Crain Communications Acquires Financial News Brand Green Market Report

NEW YORK—Crain Communications has acquired Green Market Report, a digital media brand that covers financial news of the rapidly growing cannabis industry. Green Market Report was launched in 2017 by co-founders Debra Borchardt, a financial journalist and former Wall Street executive, and Cynthia Salarizadeh, a seasoned public relations expert and legal cannabis industry insider. The acquisition will be finalized on Sept. 30, 2021. 

“We are excited to add Green Market Report to our now 21-brand portfolio,” said KC Crain, president and CEO of Crain Communications. “They focus on the financial, business and economic side of the cannabis industry, so it’s a natural fit with our other business brands.”

Green Market Report, which includes a network of freelance journalists and garners 150,000 monthly page views, is led by Borchardt and located in New York.

“Crain is one of the highest quality business news organizations in the country,” said Borchardt, CEO and co-founder of Green Market Report. “Their team, resources, and respected journalism will make the perfect partner as Green Market Report continues into the future. The combination of Crain’s experience and Green Market Report’s expertise will turn us into a leader in the industry, and I’m personally excited to be a part of that growth.”

This deal comes two years after Crain’s acquisition of GenomeWeb — an online news organization covering trends in genome sequencing — in 2019, both contributing to the company’s overarching goal of portfolio diversification.

Green Market Report will join Crain Communication’s family of brands that spans across 10 offices and includes 650+ employees, with headquarters in Detroit and additional main offices in Chicago and New York.

Cannabis Has A New Channel Connecting To 250 Million Televisions – In The United States Alone

New streaming media platform gives cannabis companies their best opportunity yet to showcase their brands and reach consumers all around the world through television, online, and mobile apps

NEW YORK: “A New Cannabis Channel” (ANCC), a far-reaching streaming television platform, is set to premiere next month on 4/20, the cannabis industry’s biggest day. The official channel name will be unveiled along with other exciting news in the weeks before the channel bows. Available on the most popular ways people find, consume and engage with content, ANCC offers unprecedented reach and exposure for cannabis, hemp and CBD brands.

ANCC is premiering globally on six television streaming services including Apple TV, Roku, Android TV, Amazon Fire TV, Samsung TV and LG Channels – services connected to 250 million televisions in just the United States alone. The channel will also be available online and accompanied by mobile apps for Android, iPhone, Amazon Mobile and Kindle.

 

“From the outside looking in, people may think that the cannabis industry is thriving, but there is still a lot of opportunity that has been out of reach,” said Dan Herer, of iconic Jack Herer™ Brands. “The cannabis industry needs to educate the marketplace, and cannabis businesses need a place to showcase their brands. By providing education through entertainment, A New Cannabis Channel blends the solution to these two challenges, opening the marketplace to tens of millions of people around the world like nothing else that is available.”

 

Despite the continuous march toward cannabis legalization in the United States – most recently with New Jersey and Virginia approving adult-use cannabis sales – the ability for brands to find and nurture large audiences remains limited, fractured and increasingly more complicated. Each state has its own regulatory framework, as do many localities, often constricting the manner and message that cannabis brands can use to reach target audiences. ANCC pierces through the complexity and restrictive regulations, offering cannabis businesses the best opportunity yet to advertise, build brand awareness and engage consumers.

With thousands of hours of high-quality video entertainment content, ANCC is empowered by 420MEDIA, which achieved historic firsts by airing 30-second cannabis commercial spots during prime-time programming on networks including BRAVO, Discovery and the History Channel, and the first-ever cannabis ads to air during an NFL Super Bowl. Viewers tuning into ANCC will see flagship series:

  • “5th Quarter” – Hosted by Super Bowl champion Marvin Washington, “5th Quarter” brings a new and higher standard to those seeking information about cannabis from the sports industry.
  • “Nurse Talk” – Cannabis personality “Nurse Heather” Manus, RN introduces important topics about medical cannabis in conversations with medical professionals and patients.
  • “Faces of Cannabis” – Profiling the biggest names in the cannabis industry including pioneers and the people building cannabis into a thriving industry.

 

“People don’t know where to buy, what to buy or how to use cannabis, and those are real problems we solve providing education through entertainment,” said Kerri Accardi, founder of 420MEDIA and the driving force behind A New Cannabis Channel. “Using engaging entertainment to solve the information problem opens new opportunities for cannabis brands, through advertising and product placements. We’re taking this solution even farther by using technology to make calls to action immediately accessible with the tap of a finger. The channel is free to watch, and brands can take full advantage of promotional opportunities for less than their trade show swag budgets.”

 

Leveraging the full internet-based streaming television feature set, advertising takes on a new look as brands are embedded and easily discoverable in every episode. Combined with permanently placed QR codes, viewers instantly leap from programming to product by tapping the screen of their mobile devices. Add-ons extend the reach of advertising with physical world promotional opportunities. And that is only the tip of the branding iceberg created by ANCC.

To get a sneak peek at ANCC streaming content visit its YouTube channel https://bit.ly/3bNDrcO.

Limited advertising and promotional opportunities remain for the 4/20 premiere. Cannabis, hemp and CBD brands interested in joining ANCC advertisers such as Jack Herer™ Brands, Curved Papers, and Chapman Health and Wellness should contact Mark Nockels at mark@anewcannabischannel.com.

“A New Cannabis Channel not only has the opportunity to dispel falsehoods and fiction of cannabis in all its forms, but the responsibility to expose the truth and facts long hidden and even removed from our understanding,” adds Herer. “This channel will not just show us how to survive in this future, but thrive in it. The truth is out: cannabis is the future.”

Kerri Accardi Is On A Mission To Educate The World About Cannabis

NEW YORK: Kerri Accardi wants to educate the world about cannabis. She’s been on a personal and professional mission since 2014, when a close relative passed away after an agonizing battle with cancer, suffering the brutal effects associated with chemotherapy and radiation — a battle Accardi believes might have been won had legal cannabis been available.

Her mission to the Staten Island, NY native to the canna-friendly West Coast right at the time when legalization movement was gaining momentum, where she connected with the advocates, growers, caregivers and community leaders who were at the center of California, Oregon and Washington’s quasi-legal medical marijuana movement.

With an activist’s eye and a passion for the plant, Accardi and her team at 420MEDIA have now created A New Cannabis Channel (ANewCannabisChannel.com), an omni-channel media play debuting April 20, 2021 (4/20).  Initial programming will include three original series: “5th Quarter” hosted by NFL Super Bowl Champion and cannabis activist Marvin Washington; “Nurse Talk” hosted by Nurse Heather Manus Sobel, founder of the Cannabis Nurses Network; and “Faces of Cannabis” intimate conversations with cannabis industry thought leaders, and will be available on ROKU, Amazon Fire Stick, Android, and iOS.

 

An ad-supported platform, A New Cannabis Channel is offering permanent commercial placement with integrated marketing, in-video shopping, social media and PR packages for the three inaugural series.

 

Listen in as MJNews founder David Rheins and Kerri Accardi catch up in this MJChannelOne Exclusive Interview:

Emmy Award-Winning Executive Elizabeth Browde Joins A New Cannabis Channel As COO

NEW JERSEY: Emmy award-winning media executive Elizabeth Browde is taking her talents to cannabis media, joining as COO of A New Cannabis Channel, a mainstream omni-channel scheduled to debut on 4/20/2021.

Ms. Browde, whose vast experience includes significant roles in platform start ups, television programming, celebrity global brands, brand building, TV commerce, will join CEO Kerri Accardi in the venture, designed to bring a variety of cannabis-infused edutainment programming to the canna-curious.

“Our focus is on educating the mainstream through compelling content, high-quality production, innovative advertising, and easy accessibility,” Accardi told MJNews. “We are on a mission to educate the world about cannabis.”

Scheduled for a soft launch on the stoner holiday 4/20, A New Cannabis Channel, will feature original programming with the leading voices in cannabis business, science, sports, medical, growing, and consumer culture.  Super Bowl Champion Marvin Washington will host “5th Quarter: What Happens After the Game.”; Nurse Heather Manus will host “Nurse Talk: Nurses Take on Medical Cannabis”; while “Faces of Cannabis” will feature thought-leaders in legal cannabis and hemp.

“This isn’t your stoner channel.” Browde tells David Rheins, “It is really about showing people the many uses of cannabis, and providing them with the information and tools they need to make decisions about how and when to use cannabis.

Listen in on this Marijuana Channel One exclusive, as MJNews Network’s David Rheins talks to Elizabeth about the role of media in the cannabis cultural revolution; women-run enterprises and how they are changing the canna-business; and the programming that will soon be coming to a screen near you.

NJWeedman Launches “Get on the CannaBus”

New Instagram Series to Highlight Acts of Civil Disobedience and Protest in New Jersey

NEW JERSEY:  For over three decades, Ed Forchion aka NJWeedman has fought for the legalization of marijuana. As one of the first Black activist in the movement, dating back to the early 90’s, Forchion has spent over 1200 days in prison, fighting for the right to smoke and sell pot.

Now, in 2020, with marijuana legalized in the majority of states, Forchion is part of a vocal collective that is fighting against the current legalization policies in his home state of New Jersey. Forchion asserts that new laws are being set to criminalize growers and small vendors like him, while awarding billion-dollar contracts to corporations for the sales, distribution and marketing of the plant.

In an effort to mobilize attention to this grave matter, Forchion is launching “Get on the CannaBus with NJWeedman” an Instagram Live series starting Monday, September 7, 2020 at 6:00 p.m. ET to 7:00 p.m. ET, to garner awareness and support per his current anti-legalization campaign in New Jersey.

Higher Ground Holdings To Aquire High Times & Industry’s Top Cannabis Content

Sale Price: $9340 (plus unopened box of Dead bootlegs).

Re-Branded Venture to be called High Leafly Cannabis Culture Times 

HOLLYWEED, CA: In a stunning move, the world’s largest satirical cannabis conglomerate, Higher Ground LLCBD, announced the purchase of dozens of cannabis sites and magazines this week, aggressively moving to centralize stoner cliches in one place.

Speaking at MJ BizCon in Las Vegas, CEO Michael A. Stusser said the deal had been a long time coming. “How many stories about Seth Rogen or close-up pics of stank bud do you really need?” Stusser exhaled. “Our acquisition will enable us to consolidate the various marijuana brands – and by that I mean snuff ‘em out like a smokin’ roach.”

In obtaining High Times Holding (publisher of High Times magazine, Culture, Dope Magazine and Green Rush Daily) Higher Ground will have the chance to corner the “boobs and bongs” market (aka weed porn), along with re-licensing dozens of Cannabis Cups to Starbucks. Among those snapped up in the take-over were magazines and “lifestyle brands” Marijuana Business Daily, Sensi, Skunk, Grow, Marijuana Venture, Merry Jane, mg Retailer, Civilized, the Fresh Toast, Herb, CULTURE, Green Entrepreneur, Ganjepreneur, Freedom Leaf, Gossamer, Broccoli, Cannabis Now and MassRoots, allowing Higher Ground to control the vast majority of cannabis content, and assure the number of puns and cliches to go up in smoke.

In the first official move after the purchase, Stusser instituted what is known as The Tommy Chong Rule: In order to modernize and reach new demographics, the Cheech & Chong legend is banned from appearing in any additional marijuana media until the year 4020. Future bans said to include Willie Nelson, Snoop Dogg, Whoopi, Martha Stewart, Joe Rogan, Bill Maher, Miley Cyrus and Chelsea Handler. (Not mentioned: Rihanna, Jason Silva and, surprisingly, Woody Harrelson.) 

highergtv logoReportedly, Higher Ground Holdings wanted to keep the transaction under $10,000 to avoid a Federal SAR (Suspicious Activities Report) filing by the bank.  “We spent about $9500, and traded away some valuable assets.” (Rumored to be a box of Jerry Garcia bootlegs on 8-track cassette.) “Basically, we bought a database of every single person who’s ever fired up a fatty,” said Stusser. “We’ll send ‘em all a copy of Fertilizer Today, our agribusiness trade title – which we also own – and are currently shopping…” Official figures could not be independently verified. When reporters asked for documentation, Stusser said he would share them at the Grasslands VIP Party, but then asked assembled press if anyone had tickets for said event.

“Our goal is to offer customized mainstream video content productions and licensed extensions for cannabis service agencies across the sub and pop-culture spectrums,” said Al Olson, Higher Ground Editor-in-Chief. “And get into the whole CBD-thing, whatever the hell that is. Hemp too!”

An unnamed source also reported that Leafly, owned by Privateer Holdings, was thrown into Higher Ground’s aggressive take-over at the last minute. The insider said the site and app was ditched in order for Privateer to concentrate on making an actual profit – emphasizing their stable of weed-growing companies, including Tilray. Tilray’s partnership with brewing giant Anheuser-Busch InBev makes them less interested in un-profitable pot content. Of the deal, Privateer’s non-cannabis using billionaire CEO Brendan Kennedy said, “Oh, thank god. We’ve been wanting to get Leafly off our books for a decade now, and keep our focus on the beer bong business.”

“We also tried to buy Future State Brands (PROHBTD), MedMen (Embers) and Civilized (New Frontier Data),” noted Higher Ground’s CFO “but by the time we got the paperwork lined up, they’d all burned through so much seed money, they had to abandon their swank offices – and we had no way to reach them.” In a related non-move, Canna Law Blog was NOT acquired in the deal, as they are…well, lawyers, and have positive cash flow.

Michael Stusser and Higher Ground TV captured this year's Hot Pot Products

Michael Stusser & Higher Ground TV: This Xmas We’re Banning Tommy Chong!

Higher Ground’s blockbuster acquisition was announced at the Vegas trade show, MJ Biz Con. BizCon parent company MJ Biz Daily was ALSO swallowed up in the mega-deal. “With a hostile hippie takeover of MJ Biz Daily, we can consolidate all these dope-fiends under one tent – literally,” noted Stusser from his small mid-aisle booth at the trade show. “I mean, The Emerald Cup, CannaCon, CHAMPS, the Cannabis Congress, New West Summit!? Hempfest! How many places do these potheads need to buy a glass pipe, anyway?”

Like so many of the recent corporate buy-outs of alternative weeklies across the country, the Higher Ground deal seems similarly nefarious. “Our main goal, of course, is to fire as many good reporters as possible,” Stusser explained, “and get down to the real business of being stoned to the Bejesus. Frankly, we’d like to sell the whole she-bang to the Huffington Post. We always wanted to be called The Puffington Post – and this is our chance.”

Officials at High Times Holdings were not available for comment. When reporters tried calling the phone number listed in SEC documents, a recording with Bob Marley’s “ Waiting in Vain” played. The mailbox was full. No additional calls to media companies or employees were made before press time.

Higher Ground is a global viral marketing company focusing on Elevating the Dialogue on Cannabis Culture. (Kind of….) Their flagship show is described as “The Daily Show meets Good Morning America, just with a giant bong on the desk.” For more information about the mega-merger, visit www.highergroundtv.com or www.michaelstusser.com

MJBA Communications Chief Stu Zakim To Moderate Panel On Cannabis In The Media At NECANN Boston

Panel of Cannabis media leaders to explore “changing attitudes, access and headlines”

MASSACHUSETTS: As reporting on cannabis migrates to a broader range of media outlets and reporters covering this beat find themselves playing catch-up to deal with the daily developments of a growing industry, MJBA‘s Communications lead, Stu Zakim, will moderate a panel at the upcoming NECANN Conference in Boston.

The panel,  “Cannabis in the Media: Changing Attitudes, Access and Headlines, 2019,” is scheduled for Saturday, March 24 at 3PM, at the Hynes Conference Center.   Zakim will be joined by a roster of senior editors from major media outlets including Dan Adams of the Boston Globe;  David Tran from DOPE Magazine; Kristin Jordan, of Manna Events, a weekly calendar listing of cannabis events and news; Brit Smith, on air personality for WBZ Radio/iHeartMedia Blunt Talk podcast; and Emmy winning sportscaster, now Cannabis-caster, Jimmy Young of Behind The Media and the Between The Weeds show.

“Massachusetts presents the media with an excellent opportunity to showcase and tell the stories behind the birth and continued growth of this industry,” said Zakim.  “I look forward to the insight these media leaders offer to help inform and educate the public and dispense the stigma surrounding Cannabis.”
NECANN_GreenBlackFor complete ticket and schedule information, please visit www.necann.com.

420MEDIA Trailblazers In Cannabis: Sharon Letts Founder Of Secret Garden Productions

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week’s featured trailblazer is Sharon Letts, Founder of Secret Garden Productions

Tell us about your company?

My company and brand have evolved in the last 25 years, as I began my working life as a flower gardener in Southern California, where I grew up. At 24 I bought a truck and designed, planted and maintained perennial borders – this put me in front of the camera, as I produced, hosted and self-distributed my visiting gardens show, In and Out of the Garden, for Local Access programming.

My experience in Local Access lasted three years, and then hosted and produced another series for PBS, Off the Beaten Path. I then became a Field and Segment Producer for national television in Los Angeles.


shot by Jeannie Herer

Why did you choose the cannabis/hemp business?

I didn’t choose the cannabis industry, it chose me, as I was brought up to the cannabis capitol of the world, Humboldt County in Northern California, to produce a news show in 2007, then ended up writing for newspapers, including an in-house position as lead features writer for The Times-Standard in Eureka.

While working in Humboldt, I presented with Lobular Carcinoma, a breast cancer mass. Because I was known in the county, Southern Humboldt remedy maker, Pearl Moon of The Bud Sisters, brought me a jar of strong cannabis oil, telling me it would put the cancer into remission. I didn’t believe it – after all, I’d been in media for more than ten years at that point – why didn’t I know about it?

That first night I no longer needed the sleeping pill I’d taken for years, the next day I didn’t need a pain-killer for a bum knee that I was told would need to be replaced. In two and a half weeks, all my prescription meds and supplements needed for myriad symptoms from Thyroid Disease and menopause were no longer needed. In two and a half months, the cancerous mass was gone.

As you can imagine, my life and work changed forever, and in the more than six years since, I’ve written of nothing else. Unfortunately, until the U.S. Government admits cannabis is remedy, I’m preaching to the choir writing for cannabis magazines. Thankfully, the weed magazines are publishing more intelligent work on cannabis, and my focus is on patient profiles, remedy makers, and caregivers.

What change will your firm address in the industry? Does it address an unmet need?

As far as I know, I’m the only features writer to cross over from mainstream media into the cannabis space, writing solely on cannabis as remedy. Up until my own experience, very little was written in AP Style on the anecdotal stories. So, I believe I’ve been a catalyst for change via making those stories known in an intelligent way.

My celebrity patient profiles all transitioned from interviews to interventions, as I help to further educate them during my visits. They have a loud voice, and this part of our exchange is sorely needed.

Sharon Letts (42)

What has been the reaction to your product/service/technology?

The reaction to my relating the anecdotal stories has been a mixed bag. For the most part, people are eager to hear the truth and learn, but I’ve been ridiculed, hated on, and yelled at in public by those that remain ignorant. And I use the word ignorant in the true sense of the word, as the information is out there – you just won’t see it on mainstream media yet – until the Government fesses up, there won’t be many stories of healing on the nightly news.

That said, to everyone I help and inform, it makes it worth it.

Are there any upcoming milestones for your company?

As a features writer, I’ve been published in many publications around the world, and continue to write the anecdotal stories of healing. As a producer in television, I have many balls up in the air – actively developing intelligent shows for television; and completing a screenplay with my writing partner, Renee Carly – who has been in the industry in Los Angeles for many years. We turned my eBooks, Humboldt Stories and Cannaopolis into a series for television and are shopping the pilot now. Due to my ten years in Humboldt County, the fictional stories I’ve written are all based on fact. My goal has always been to put a human face on the small cannabis farmer to the north, and share stories that have more to do with that life and healing – rather than the news we hear of crime surrounding the plant.

Where can readers learn more?

lettsgarden@yahoo.com

www.sharonletts.com

www.instagram.com/sharoneletts

www.facebook.com/sharonletts

High Times Debt Holders Convert Debt and Agree To Exercise Warrants

CALIFORNIA: Hightimes Holding Corp., the owner of High Times, the most well-known brand in Cannabis, announced the exercise of warrants and the conversion of outstanding notes into its Class A common stock, resulting in a reduction of approximately $28.6 million of its outstanding debt obligations.

high times logoThe former stockholders of Trans High Corp., the company Hightimes acquired in February 2017, have agreed to immediately convert approximately $25.6 million of convertible 12% Hightimes notes into shares of common stock at $11.00 per share (the same per share price at which the company’s stock is being offered to the public).

In addition, Hightimes Holding’s senior secured lender has agreed that upon completion of the pending Hightimes initial public offering at the listing or quotation of its common stock on an approved securities exchange, such lender will exercise its warrants and use the exercise price to reduce approximately $3.0 million of Hightimes Holding’s senior secured debt.

Adam Levin, Chairman and Chief Executive Officer of Hightimes Holding, stated, “This transaction enables us to simplify our balance sheet and further our business development efforts. We are pleased to have the support of some of our largest shareholders as we take this next step in the maturation of our company. The confidence and support of our shareholders will help us to execute on our vision of becoming a dominant player in the cannabis industry.”

Eleanora Kennedy, one of Hightimes Holding’s largest investors, said, “We believe in the power of the brand, and are supportive of its growth under Adam’s leadership. We are especially excited to see the huge signals of confidence coming from the creators, and financiers, that helped develop this brand into what it is today. Our expansion seeks to bridge many of the gaps left open by the legalization movement, and the continued prohibition in some states, and this sign of approval doubles down on our belief that we’re heading in the right direction.”

To date, Hightimes Holding has raised more than $13,200,000 from its Regulation A+ public offering, from over 15,000 stockholders across the globe. The offering will remain open until January 31, 2019, but the organization may elect to list prior to that.

Hightimes Holding’s Regulation A + offering and debt conversion comes during a time of massive growth for the brand. Having recently acquired DOPE Magazine, CULTURE and Green Rush Daily, Hightimes Holding now provides expansive advertising opportunities for the cannabis industry, offering both national and regional solutions to brands of all sizes. The solutions span across digital, print and live activations.