COLORADO: As marijuana becomes increasingly mainstream, the online marketplace is becoming the potrepreneur’s next frontier.
Enter Colorado’s online marijuana wholesaler, Tradiv.com. Within a year of operating, the company has received $1 million from investors to launch its website and hire new employees, increasing its full-time staff to nine people.
“We’re like Amazon for marijuana wholesalers,” said Lisa Buffo, Tradiv’s chief marketing officer.
Tradiv is part of a growing number of businesses that are considered cannabis tech startups. With recreational and medical marijuana gaining more approval nationwide—23 states and Washington, DC, have legalized marijuana in some form—Tradiv and others are trying to bring a service to the Internet for an industry that can’t yet establish its own banking system beyond cash on hand.