Right Brand Name Gives Marijuana Strain A Higher Value

The right strain name creates a brand for higher value.

CALIFORNIA:  Adam Orenstein spent years cross-breeding marijuana plants before arriving at his proud new strain, a tall stalky plant frosted with white crystally hairs prized by growers and smokers. But before releasing it to the public, he and his partners toiled over one of the most crucial steps: giving it the proper name. “It’s like any Read the full article…

To Keep Business Growing, Vendors Rebrand Pot’s Stoner Image

Alison Ledden, marketing director for The Farm, a recreational marijuana store in Boulder, Colo., says some customers come in thinking they're at a specialty grocer, not a marijuana store.

COLORADO:  From the outside, Jan Cole’s recreational marijuana store in Boulder, Colo., just feels welcoming. Big glass windows let in natural light, and the walls are painted in soothing earth tones. Cole used her background in spa management to build a “warm and inviting” pot shop that puts customers at ease. In fact, the store’s Read the full article…

Perils of Pot Press Release: MMJ Doc TV Spot Dropped

NEW JERSEY: This is a yarn about how a single press release about pot misled dozens of major media outlets.

NEW JERSEY:  This is a yarn about how a single press release about pot misled dozens of major media outlets. The press release in question was published Monday on behalf of MarijuanaDoctors.com, a company that says it helps connect patients with doctors who prescribe medical marijuana. The release stated that MarijuanaDoctors.com was buying television ads through Read the full article…