The Wink In Weed: Why You Should Join Me At CCC PDX

By David Rheins 2018 will be a crucial year for the legal cannabis industry.  Five years after the first adult-use marijuana marketplaces opened in Colorado and Washington, our industry has grown large and gone mainstream.  Big and getting bigger, with the opening of the California and Nevada markets, Oregon is now part of a contiguous legal Read the full article…

Kokane Launches ‘Don’t Go’ With Hi-Tunes High Rise Video

WASHINGTON: How much higher can you get?  Well, if you are socially-conscious hip hop artist Kokane, the answer is 39 stories high above the Seattle waterfront. Kokane and crew — Seattle producers — Chris Pack, Zac Levine and Milo Eubank — were recently spotted shooting a music video on the highest outdoor patio in Seattle — the Read the full article…

420MEDIA Hires Veteran TV Agency Executive To Spearhead Mainstream Advertising, Programming & Commercial Placement

NEVADA: 420MEDIA, an advertising agency that creates, produces, and distributes cannabis media-TV, web, and digitally, has hired a veteran TV agency executive John Graziano, to spearhead mainstream advertising, programming and commercial advertising placements. Since inception in 2014, 420MEDIA has created content, relationships in the industry and mainstream with groundbreaking opportunities for cannabis brands to showcase their products Read the full article…

Las Vegas Dispensary Acres Cannabis Is First Dispensary To Advertise In-Flight With Major US Airline

NEVADA: One of Nevada’s top dispensaries, Acres Cannabis announces a revolutionary deal with a major U.S. airline to advertise in-flight. This marks a historic first for the Cannabis Industry in the United States. This latest announcement continues to puff new life into the “Cannabis Experience.” Located at 2320 Western Avenue, the company has quickly become an industry disruptor, evoking the vibe of a speakeasy Read the full article…

The Wink in Weed: The Sock Puppet of Pot

By David Rheins “We lose a little on every sale, but make it up in volume.” The famous failed business strategy harkens back to the heady dot.com days when star-struck venture capitalists backed wild-eyed technologists at crazy valuations, betting on low-revenue/no-revenue ventures to capture valuable “market share” in the emerging digital economy. Back then the Read the full article…

The Art Of Marketing Marijuana

How to make pot seem as all-American as an ice-cold beer In the summer of 2014, The New York Times published its first-ever marijuana ad. The occasion was the enactment of New York’s Compassionate Care Act, which legalized pot for some medical uses. The ad, a congratulatory note from a Seattle start-up, depicted a well-dressed, newspaper-toting man standing Read the full article…

Newspapers With Marijuana Ads Can’t Be Mailed, Feds Warn

OREGON: The U.S. Postal Service has warned newspapers that it is a felony to mail material that includes marijuana advertising. The Oregon Newspaper Publishers Association forwarded the recent federal advisory to its 100 or so members this week. The group’s executive director said the association “strongly discourages” Oregon newspapers that rely on the U.S. mail for delivery from accepting Read the full article…

Marijuana Growers Focus On Branding To Fetch Premium Prices For What They Say Is Premium Product

OREGON: Sara Batterby looks forward to the day her marijuana is treated like produce in a Portland grocery store – where cage-free eggs are a dollar more than plain eggs and organic tomatoes from the Willamette Valley are a cut above ones from California. Batterby is chief executive of Hifi Farms in Portland, which grows pot indoors using Read the full article…

Apple “WeedWatch” Ad To Be Featured In Marijuana Green Pages

WASHINGTON – A clever parody ad showcasing Apple’s canna-friendly chronometer, iWatch,  has taken out a full page ad in the upcoming Marijuana Green Pages business directory.  Seattle-based multi-media company Higher Ground released the “WeedWatch” ad to coincide with the April 20th pot holiday, “4/20”, and the release of the Apple Watch on April 24th. The Read the full article…

Hmm..Did You Know Shifts Perceptions With Rich Media Cannabis Portal

WASHINGTON: Marijuana marketing is coming of age now that legalization is growing both the need and the branding budgets of the cannabis industry’s first crop of pot products. Cannabis media too is evolving – moving beyond the stereotypical High Times and Cheech & Chong 1970’s sensibility into the modern era of integrated digital marketing.   Meeting the growing need Read the full article…