Higher Ground’s “Cannabis Clicker” Turns The Channel On Reefer Madness

WASHINGTON: Seattle-based multi-media company Higher Ground has created a new ad to support legalization reform efforts across the country. “Cannabis Clicker” will air in the five States with recreational legalization ballots: California, Maine, Nevada, Arizona and Massachusetts. The ad will also run in States with medical marijuana votes – including Oklahoma, Florida, Arkansas, North Dakota and Montana. All told, nine states will be voting on ballot initiatives related to legalizing and regulating cannabis on November 8th.

“We wanted to use the old reefer madness propaganda as part of our ad,” noted Editor-in-Chief Michael A. Stusser, “and juxtapose it with what’s really going on.” The ad, titled “Cannabis Clicker,” shows side-by-side living rooms, one playing anti-drug commercials and films from a now by-gone era, while the set in the modern living room plays news stories about legalization from the past few years. “Sometimes it’s best just to let the story tell itself,” Stusser notes. “Teen drug use has actually gone down since legalization, massive taxes have been raised, there has been no increase in traffic fatalities – and the sky has not fallen.”

The Cannabis Clicker ad uses clips from the original Reefer Madness movie, the infamous “Your Brain on Drugs” PSA, as well as modern day news clips featuring studies and research related to the legalization of marijuana. 

[youtube http://www.youtube.com/watch?v=-ZTvbuijlU8&w=560&h=315] 

Based out of Seattle, where recreational marijuana was legalized in 2012, Higher Ground is attempting to “Elevate the Dialogue” and broaden the movement nationally. While legal in Washington, Colorado, Alaska and Oregon, the use, sale or distribution of cannabis is still a felony at the federal level, and over 700,000 Americans are arrested every year for marijuana-related offenses. The parody ad has been provided to all the pro-legalization campaigns, and is being used both on social media (Facebook, Twitter, Instagram and VIMEO) as well as paid television in selected markets in California and Nevada.

Legalization of Cannabis Pending in Nine States

NEW YORK: Americans are more open minded about legalizations of Cannabis than ever before. A recent Gallup poll shows that about 60% of Americans support legal cannabis use. The surprising parts about this poll is the rising support for cannabis reform across all age groups. Take this into perspective and now you have nine states voting this November 8 on legalization of medical use, recreational use, or both depending on the state.

The states where recreational cannabis will be on the ballot are CaliforniaArizonaNevadaMaine and Massachusetts, while North DakotaArkansasMontana and Florida are considering medical marijuana legalization. California in particular is an interest to investors. According to Arcview Group, a company that links investors with cannabis companies, has shown the market for both recreational and medicinal marijuana is expected to reach a value of $22 billion by 2020 from the $7 billion it is today, if California says yes.


Florida Lawmakers Struggle With Medical Marijuana Bill

FLORIDA: A Senate panel this week will take up a bill that would allow terminally ill patients to use medical marijuana, as lawmakers continue to grapple with whether to go beyond a 2014 law that approved a limited form of cannabis.

The Senate Criminal and Civil Justice Appropriations Subcommittee is scheduled Thursday to take up the bill (SB 460), sponsored by Sen. Rob Bradley, R-Fleming Island, that would allow marijuana for patients with terminal conditions. A similar House bill (HB 307), sponsored by Rep. Matt Gaetz, R-Fort Walton Beach, and Rep. Katie Edwards, D-Plantation, has been approved by one House panel and is pending in the House Health Care Appropriations Subcommittee.