NEW YORK: Marijuana is a boon to advertising. Not only have marijuana legalization proponents utilized an effective public relations campaign to legalize the drug in Colorado and Washington – and are looking elsewhere – but now the product will also be marketed and sold where it is legal.
The sales campaigns include advertising. But advertising marijuana is running into speed bumps.
A pro marijuana legalization ad from Weedmaps, the self-described “Yelp! for pot,” was supposed to be displayed on an electronic billboard in Times Square beginning in April. But CBS asked Neutron Media to pull the ad while its legal department reviews the propriety of it. CBS has veto rights even though it does not own the billboard since its logo is on it.