Ohio Department of Commerce Announces Processor Application Update

OHIO: The Ohio Department of Commerce has received numerous questions about the details that should be included in the facility plot plan described in the processor application clarification request dated October 3. Based on those questions, the Department wanted to provide additional guidance that the applicants should show both the interior and exterior of the facility in order to demonstrate all of the security-related rule requirements.

Ohio Medical Marijuana Control Program

Ohio Medical Marijuana Control Program

Recognizing that there was confusion about this question, the Department has extended the response deadline to 12 p.m. on Oct. 24, 2018. If you have already submitted your clarification response, we will allow you to resubmit based on this guidance if you need to provide additional information. Any resubmissions must be received by the deadline of 12 p.m. on Oct. 24, 2018.

Oklahoma Gov. Fallin: No Special Legislative Session To Implement State Question 788

OKLAHOMA: Governor Mary Fallin issued the following statement on how the state will proceed with developing rules and regulations to deal with implementing State Question 788, the medical marijuana ballot issue approved by Oklahoma voters earlier this week:

“After conferring with House and Senate leaders, we believe a special legislative session is not necessary to implement provisions of State Question 788. The Oklahoma State Department of Health has developed emergency rules that will ensure the health and safety of Oklahomans as well as being fair and balanced for the marijuana industry. The Health Department has been working with other agencies the past several months to develop a medical and proper regulatory framework to make sure marijuana use is truly for valid medical reasons. The voters have spoken, and it’s important that our state has a responsible system up and running to meet the deadlines outlined in State Question 788. If circumstances develop that adjustments to the Health Department rules are necessary, those can be addressed when lawmakers return in regular session early next year.”

The Oklahoma State Department of Health (OSDH) has worked for the past three months to develop a framework for implementing the requirements of SQ 788. Now that Oklahoma voters have approved the measure, OSDH is prepared to meet those requirements by the specified time, and that the process will be handled with integrity. The proposed emergency rules are available online for review and comment. Should individuals or entities wish to submit comments to these draft emergency rules, they must be submitted in writing via e-mail on or before July 3. Proposed emergency rules will be presented to the Oklahoma State Board of Health for its consideration on July 10.

More information may be found here.

Cannabis Companies Can Earn Positive Media Coverage And Attract New Business

By Bill Bongiorno

Earning positive media coverage by being a source to the media builds credibility and visibility for cannabis companies. Being quoted in a newspaper, magazine or being a guest on TV as an expert source carries a lot of weight with the public.

The media acts as a third-party endorsement. It’s also the best and fastest way to reach a mass audience.

Here are some ways for cannabis companies to earn positive media coverage:

  • News releases – even simple news sent to local media can result in coverage.  For example, a cannabis company announcing a new deal that involves a local company. These two pieces of information can be shared with local regional newspapers and business journals.  These also will find their way on the Internet. Earning positive media coverage will aid search engine optimization to get found by potential consumers and investors.
  • Interviews with reporters covering cannabis are another tool for cannabis companies to be quoted in news stories. Reading current cannabis news and paying attention to who the writers are is essential.  There is cannabis news on a daily basis and cannabis company executives can offer to be expert sources supplying information, guidance and opinion.  Often the writers contact information is available at media websites.
  • Byline articles are another great way for cannabis companies to help the investing public and showcase their financial knowledge.  If you have a regular newsletter or cannabis commentary you send to clients, rework it to get published to a wider audience as a byline piece or guest blog.  Writing articles and letters to the editor that get published in media read by a cannabis company target audience, positions the company as a thought leader.  It displays the value proposition to customers and investors.
  • Follow cannabis writers on Twitter and LinkedIn and interact with them.  Sometimes they post what stories they are working on and the types of sources they need.  This is another way in today’s social media world, to stay connected. It helps to build a relationship to say you’ve read their stories and comment on them. A retweet or sharing a link on LinkedIn and FB is always welcome, particularly with cannabis reporters.
  • Develop news hooks based on the time of year to earn positive media coverage.  With Halloween coming, a story hook on infusing the day with cannabis would be a good topic. When the Christmas season is upon us, a story about a gift that keeps giving, cannabis, would be cool, not to mention as a stocking stuffer.  TV loves these kinds of stories because it offers great visuals. This is another avenue for cannabis companies to gain some positive media coverage. Often having been quoted in the media and having had articles published will help cannabis execs get on TV.  Typically, TV follows print in the stories it covers. Look at the news of the day in print and offer to be a guest talking about a top cannabis news story.

By employing some of these media tactics, cannabis companies can be positioned as experts along with their value propositions. While increasing name recognition, credibility and visibility to attract customers and investors.  Think about earning positive media coverage for your cannabis company today.


 

Bill Bongiorno is President of Blue Chip Public Relations, Inc., a firm specializing in working with financial and alternative investment companies including the cannabis industry.