CALIFORNIA: Cannabiniers, a beverage, technology & brand management company revolutionizing the cannabis industry with first to market, patented, safe, natural and fast acting infusion technology, announced the debut of the industry’s first cannabis speakeasy, Dana’s Place, at Las Vegas ReLeaf. Dana’s Place is the first roll-out of dispensary non-infused craft tasting bars offering Cannabiniers’ full portfolio; including Two Roots Brewing, Just Society cold brew coffees and teas, BASKiN health & beauty products, and soon Creative Waters Beverage Company “Mocktails” and more.
In homage to the late Dana Bernstein, daughter of Cannabiniers co-founder Ed Bernstein, who succumbed to a life long struggle with Crohn’s disease in 2017, Dana’s Place represents the industry’s first in-dispensary craft tasting bar, designed to transform the practice of warehousing consumers at dispensaries and into an experiential brand engagement. Straddling both the lobby and sales floor of Las Vegas ReLeaf, Dana’s Place serves as an ice-breaker, educator and retail merchandizing feature helping both tourists and locals better understand the products offered in an non-fused form, in a setting most have experience with.
“As the company that launched Two Roots, the world’s first cannabis-infused non-alcoholic craft Cannabier, we’re excited to debut the first ever in dispensary craft tasting bar, Dana’s Place,” said Timothy Walters, President and Chief Operating Officer of Cannabiniers. “The speakeasy style of the bar is especially fitting for the cannabis industry, as the plant continues to come out of the shadows and enter into the mainstream space. The underground vibe reminds us of the days when alcohol, a beverage millions of American’s enjoy responsibly for relaxation and celebration alike, was also subjected to restrictive laws under prohibition. A Cannabiniers’ tasting bar will serve as an extension of a company’s core beliefs – that cannabis can be a positive and impactful addition to our everyday lives.”
The opening of Dana’s Place at Las Vegas ReLeaf is the first in a series of Cannabinier tasting bars to appear throughout dispensaries across the country, all of which showcase Two Roots Brewing. Cannabiniers’ vision is to create revolutionary products that are safe, natural, responsible, and lifestyle integrated; through which Cannabiniers’ brands will normalize cannabis consumption for both medical and adult use.
“Dana was an inspiration for us when we first opened Las Vegas ReLeaf. She found comfort in medical cannabis, as it eased her painful symptoms,” said Co-Founder of Cannabiniers, Ed Bernstein. “When we decided to create this experience in our dispensary, we wanted to offer a safe and comfortable place for consumers to learn about product offerings, and naming the space after Dana was a natural way for her legacy to live on. With the backdrop of corporate ambitions and the massive consumer interest, it is important that we never forget our roots, and the reasons that we entered the cannabis industry in the first place.”