Marijuana Growers Focus On Branding To Fetch Premium Prices For What They Say Is Premium Product

OREGON: Sara Batterby looks forward to the day her marijuana is treated like produce in a Portland grocery store – where cage-free eggs are a dollar more than plain eggs and organic tomatoes from the Willamette Valley are a cut above ones from California.

Batterby is chief executive of Hifi Farms in Portland, which grows pot indoors using organic techniques. But her specialty crop doesn’t fetch a higher price the way organic food would.

“You can have someone growing very average product, covering it with pesticides and chemicals, and their product is valued in the current market the same way my product is valued – which is 100 percent organic, clean, sustainable,” said Batterby, who is also president of the Portland chapter of Women Grow, which promotes what it calls cannabis entrepreneurs.