Dauntless Announces Acquisition Of Soro Software

Acquisition brings CRM and business intelligence functionality to GIANT platform

WASHINGTON: Dauntless, Inc. has acquired Soro Software, Inc., announcing an agreement to combine forces and move forward together. 

“We’re super excited about working with Dauntless!”, said Soro CEO Jerry Tindall. He says, “Our companies just clicked so well together; it was a no-brainer”. Dauntless CEO, Clark Musser, said “We’ve both got best-in-breed software offerings for the cannabis industry. Joining teams cements our place as both a pioneer and leader in both the emerging US and Global cannabis industry”. The combined company will operate under the Dauntless name.

Dauntless is best known for their Point-of-Sale solution Korona and seed-to-sale product TraceWeed. Both products will soon be rebranded. Soro offers the leading cannabis-specific CRM & Sales Enablement platform for Growers, Processors, and Distributors. “Combined, we offer true end-to-end solutions for the cannabis industry. No one else can handle the needs of growers, manufacturers, distributors, and retailers like we can. Whether your business is just a few people or an enterprise, we’ve got you covered,” says Tindall.

The combined companies intend to integrate their offerings into a global cannabis-industry platform called GIANT. Dauntless COO Brady Miller says “There are over 87,000 cannabis related businesses in the world today. We’re able to connect them all together to allow both information and physical products to flow freely between businesses. We’re leading the charge on making cannabis one of the best-connected industries on earth”. The products offered previously by each company will continued to be sold both individually or as part of the larger suite.