CALIFORNIA: Time for the marijuana industry to get a makeover, says Josh Gordon, founder and CEO of e-commerce start-up The Bureau.

He’s weeding out tie-dye and leaf graphics for chic new designs. The 27-year-old said he has high hopes to “raise the standards for the [marijuana] industry,” and nix the black-market feel.

“Whether we’re talking about a grandmother dealing with [the] side effects of chemotherapy, or a modern professional that consumes recreationally, they deserve to be treated like the high-value consumer they are,” said Gordon.

Watch this entrepreneur pitch his pot packaging to a panel with Troy Dayton, CEO of ArcView Group, a firm that connects investors to pot start-ups, David Dinenberg, founder and CEO of KindBanking, and Wendy Robbins, producer and director of “The Marijuana Show.” Will the panel be in or nip his start-up in the bud?

Lighting up

Growing up, Gordon spent winters at his family home in Colorado, where the cannabis industry has gone more mainstream.