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Are You A Woman in Cannabis? CANNECTEDTV Wants to Share Your Story

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The deadline for submissions is June 29th, 2022

ARIZONA:  The cannabis industry, much like other industries, has been historically dominated by men. 420MEDIA and CANNECTEDTV want to change that by giving women an outlet for their voices to be heard. “Chronicles Of Women In Cannabis” is a series for women to share their stories and celebrate women in cannabis while influencing others, especially within the industry.

“Being part of the first group to participate in this project is an opportunity that needs to be taken advantage of,” CANNECTEDTV CEO Kerri Accardi told MJNews. “We are inviting women in cannabis to use their voices to encourage and teach others. This is an opportunity for these powerful entrepreneurs to share their personal stories and assist in transforming the industry by promoting the inclusion of women.”

In addition to providing women with a platform to share their stories, CANNECTEDTV is creating a young women a guide to cannabis. “There is a lot the new generation of women can learn from those who have fought for cannabis before them,” Accardi noted. “Sharing your story on how you became involved with cannabis or why you are passionate about it can be beneficial for those who are interested in learning more.”

To participate, women will need to create three videos. “First, we want to know your name and for you to announce that you are a woman in cannabis (WIC). The second video gives you the opportunity to explain your story with cannabis — this is your chance to share why you got involved in cannabis and why you think it is important and beneficial. Your final video provides the opportunity to give advice to those who are just entering the cannabis world. This will help influence women of all ages and ethnicities coming into the industry who are trying to learn more about cannabis. Provide them with information you wish was given to you at the beginning of your journey,” Accardi said. 

The deadline for submissions is June 29th, 2022. This project is free of charge, and has already begun streaming promos on CANNECTED TV.  The stories included in this project will stay on the channel for a year to be used as resources.  The June 29th deadline is final, and submissions must be in by that date. 

“By sharing your story, you will be influencing the future of cannabis and more women coming into the industry,” Accardi said. “Your story is unique to you and deserves to be heard. Do not miss your opportunity to be part of this project. Get your videos in as soon as possible. The only thing stopping you from sharing your story is you. Do not stand in your own way, be part of ‘herstory.'” 

For more details and application information, visit 420media.us/herstory.

MJNews and Marijuana Channel One Now Streaming on CANNECTEDTV via ROKU, AppleTV, GooglePlay & Amazon FireTV

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WASHINGTON: As cannabis legalization gains great popular acceptance and new adult-use states open up, demand for reliable news and information about the plant, its many products and usages is surging.  Since 2013, MJNews has been “The Voice of Legal Cannabis,” meeting the needs of working professionals in legal cannabis by providing the reliable business intelligence, trusted community and opportunities needed to build the country’s fastest growing business segment.

MJNews Network is now extending its editorial reach to include the most popular OTT platforms through an exclusive partnership with 420MEDIA and its CANNECTEDTV streaming app.

“It’s super exciting to witness the debut of MJBA’s flagship media properties streaming across the world’s most powerful OTT platforms, including ROKU, AppleTV, GooglePlay and Amazon FireTV.  MJNews Network and 420MEDIA have been collaborating since the early days of legal cannabis, and we are excited to expand upon that relationship through this strategic media partnership with CANNECTED.TV.  These are exciting times to be in the cannabis media business, and we look forward to contributing to the unstoppable mainstreaming of marijuana, and the national reform of marijuana laws.

Hosted by MJNews Publisher David Rheins, who has been chronicling the legal cannabis industry since its inception, the Marijuana Channel One podcast featured intimate 1:1 conversations with some of today’s brightest and most insightful industry voices.   Initial guests include LIM College Academic Director Michael Zaytsev, The Blinc Group founder Sasha Aksenov, DOPE Magazine and Farechild Events Founders David Tran and James Zachodni, and Attorney/Author Anne van Leynseele, with new podcasts added weekly.

420MEDIA founder Kerri Accardi, Executive Director for the new service commented, “Cannected TV welcomes the MJ News Network and Marijuana Channel One!  We believe aligning is the key to abundance in life and business — especially in the cannabis space.  We are ecstatic to provide a destination platform for people who are seeking knowledge and information conveniently and for advertisers who want safe and compliant advertising with mainstream reach and shop-able content 24/7.  The paradigm is shifting and it’s awesome to be a part of it.”

 

CANNECTED TV expands Global Distribution to XBOX, Samsung and LG CTV, Sony, Panasonic, Philips, Sharp, and TCL Smart TV’s

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NEW YORK:  CANNECTED TV, a cannabis streaming channel, is now expanding and will have distribution across gaming, televisions, mobile, and online devices for cannabis programming and advertising with shop-able content. CANNECTED TV is a destination platform for cannabis education through entertainment. It can be currently accessed via ROKU, Apple TV and IOS devices globally, Android TV, Amazon Fire, and online.

Along with the expansion to new distribution points, CANNECTED TV is also releasing new programming, an array of podcasts, and a direct-to-consumer digital marketplace called “Cannaguide” for cannabis, hemp, and CBD brands to educate consumers directly across mainstream outlets. The guide utilizes storytelling with QR codes and linkbacks to empower viewers with information and access to products and services, while staying within local laws.

According to Kerri Accardi, President of 420MEDIA, “Having a platform that is designed to empower viewers and advertisers across mainstream outlets with premium content and a digital marketplace is a game changer! I’m ecstatic and grateful to be a conduit to the magical powers of plant medicine.”

New Programming and New Episodes on Tap

The channel will unveil several series in the next few months, including a one devoted to women in the cannabis industry called “Creating Herstory: Chronicles of Women In Cannabis”. Women in the industry are encouraged to submit their own stories for inclusion in the series. The channel will also be adding enhanced education, events, and livestream as well multiple new podcasts premiering on June 15th along with two long form series releasing new episodes in June, they include:

“Nurse Talk” – Cannabis personality “Nurse Heather” Manus, RN introduces important topics about medical cannabis in conversations with medical professionals and patients.

“Faces of Cannabis” – A profile series featuring some of the biggest names in the cannabis industry including pioneers, patients, athletes, and the people building cannabis into a thriving industry.

Welcome to BIPOC in Cannabis – A Monthly Column by the Traveling Cannabis Writer

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By Veronica Castillo

I am the Traveling Cannabis Writer.

I travel all over the United States, write from all over the United States, and I focus on cannabis, various plant medicines, and plant-based lifestyles featuring black-, brown-, and woman-owned companies along the way. The main focus and mission of my career and brand is to put black-owned, brown-owned, and woman-owned businesses in these spaces in headlines. Why? Because it’s necessary!

I am an Afro-Latina writer from Miami, and so when I noticed that black people, brown people, and women weren’t making headlines within the cannabis industry like they should, I got spicy.  Then made it my focus to do something about it. My focus has turned into a mission, and that mission is now a marathon. My purpose in life and in the cannabis industry is to cover dope people, doing dope things, with an emphasis on black-, brown-, and woman-owned. 

My name associated with any publication means that black-, brown-, and woman-owned stories are being told. I saw a gap and found my home in it, which helped me establish residency so to speak, on the MJNews Network platform. The BIPOC in Cannabis column is for everything BIPOC in Cannabis in the United States and all over the world. 

Readers will learn about black people, brown people, and women: founders, owners, partners, cultivators, CEO’s, employees, freelancers, influencers, and more in cannabis. From profiles, to interviews, to video discussions and more, this column will feature all things BIPOC in Cannabis. Readers will learn from business owners, creatives, consultants, and more; learn about getting into, staying in, and climbing up in the cannabis industry. 

We will also be focusing heavily on social equity in cannabis because it needs to be focused on. We will sit down with leaders in movements, leaders in policy, leaders taking things up to the White House, and more. 

This column is supported by: 

Column Sponsors

CLS Med-Can: a medical marijuana transportation service based out of Missouri.  

STL Hemp Company: a hemp/CBD company offering a range of products based out of Missouri.

Sky High PEO: a full service employment organization that helps companies manage benefits and payroll.

Pass Your Test: a company offering detox products that cleanse the body of toxins.

It takes a village, all hands on deck, allies, supporters and believers to make this much needed column happen. I am grateful for the support listed above, to make the BIPOC in Cannabis column great — and it will be!

Readers can look forward to the following upcoming topics like:

  • Social equity: what it means, state comparisons, the issues, what’s working, and what remains to be done.
  • Interviews with social equity qualified and social equity licensed businesses in cannabis.
  • BIPOC owned by the region — listings of BIPOC in cannabis businesses in the United States.
  • Being black, brown, and gay in the cannabis industry.

This column is community and so, we are open to hearing from you! If there are people, places, causes that need to be covered, related to BIPOC in Cannabis, let us know in the comments. Readers should also subscribe to the MJ News Network to stay in the know and not miss the release of a new article/headline. 

Veronica Castillo is a writer from Miami, with a pre-cannabis and psychedelics background in insurance and human resources. Currently, she is a resident of the road covering cannabis, psychedelics, and plant-based lifestyles all over the U.S and soon abroad. Follow her journey on IG: www.instagram.com/v2_traveling_veg_canna_writer and/or on LinkedIn: https://www.linkedin.com/in/vee-traveling-veg-canna-writer/

Kerri Accardi Wants To Know: Is Your Canna-Brand Cannected?

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Regular viewers of Marijuana Channel One will be well familiar with Kerri Accardi. We’ve had the pleasure of speaking with the founder of 420MEDIA and Cannected.TV many times over her canna-career.  We thought it only proper then that we brought Kerri back to commemorate a milestone: the successful launch of her Cannected.TV app across all the major streaming services, including AppleTV, ROKU and Goggle Play.

Tune into this exclusive 1:1 as Kerri ‘walks us through’ the Cannected.TV app, giving Marijuana Channel One viewers a sneak peak at the programming and advertising opportunities that are currently available to cannabis and hemp brands on the big screen.

Viewers will want to be sure to check out the debut of the CannaGuide: an online product directory built especially for medical cannabis, adult use cannabis, hemp and CBD brands.  For more information visit: Cannected.TV

Cannected.TV App “Walk Thru” with Founder Kerri Accardi

 

An Animated Stonan O’Brien Tokes Up On CannNews

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HOLLYWEED: You’ve heard the buzz, now watch the interview all the internet is talking about.

In this CannectedTV exclusive animated parody, CannNews reporter Ed Dibble gets heady with comedian “Stonan O’Brien,” host of the “Stonan O’Brien Show.”

Punny, funny, and full of hempy humor, the animated newscast is the latest offering from 420MEDIA as part of the rolling launch of it’s CannectedTV streaming content service.

Available on all major streaming platforms (Google Play, AppleTV, Amazon Firestick, and Roku) Cannected™ is a creation of 420MEDIA, and is designed to be the first mainstream destination for answers to common cannabis questions.

Cannected TV shows feature the most knowledgeable cannabis experts across a diverse array of professional and personal backgrounds.

According to 420MEDIA founder Kerri Accardi, Cannected will be devoted to medical cannabis, offering viewers “education through entertainment” or what the entrepreneur likes to call “edutainment.”

Check out the entire episode on Marijuana Channel One:

Cannabis Has A New Channel Connecting To 250 Million Televisions – In The United States Alone

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New streaming media platform gives cannabis companies their best opportunity yet to showcase their brands and reach consumers all around the world through television, online, and mobile apps

NEW YORK: “A New Cannabis Channel” (ANCC), a far-reaching streaming television platform, is set to premiere next month on 4/20, the cannabis industry’s biggest day. The official channel name will be unveiled along with other exciting news in the weeks before the channel bows. Available on the most popular ways people find, consume and engage with content, ANCC offers unprecedented reach and exposure for cannabis, hemp and CBD brands.

ANCC is premiering globally on six television streaming services including Apple TV, Roku, Android TV, Amazon Fire TV, Samsung TV and LG Channels – services connected to 250 million televisions in just the United States alone. The channel will also be available online and accompanied by mobile apps for Android, iPhone, Amazon Mobile and Kindle.

 

“From the outside looking in, people may think that the cannabis industry is thriving, but there is still a lot of opportunity that has been out of reach,” said Dan Herer, of iconic Jack Herer™ Brands. “The cannabis industry needs to educate the marketplace, and cannabis businesses need a place to showcase their brands. By providing education through entertainment, A New Cannabis Channel blends the solution to these two challenges, opening the marketplace to tens of millions of people around the world like nothing else that is available.”

 

Despite the continuous march toward cannabis legalization in the United States – most recently with New Jersey and Virginia approving adult-use cannabis sales – the ability for brands to find and nurture large audiences remains limited, fractured and increasingly more complicated. Each state has its own regulatory framework, as do many localities, often constricting the manner and message that cannabis brands can use to reach target audiences. ANCC pierces through the complexity and restrictive regulations, offering cannabis businesses the best opportunity yet to advertise, build brand awareness and engage consumers.

With thousands of hours of high-quality video entertainment content, ANCC is empowered by 420MEDIA, which achieved historic firsts by airing 30-second cannabis commercial spots during prime-time programming on networks including BRAVO, Discovery and the History Channel, and the first-ever cannabis ads to air during an NFL Super Bowl. Viewers tuning into ANCC will see flagship series:

  • “5th Quarter” – Hosted by Super Bowl champion Marvin Washington, “5th Quarter” brings a new and higher standard to those seeking information about cannabis from the sports industry.
  • “Nurse Talk” – Cannabis personality “Nurse Heather” Manus, RN introduces important topics about medical cannabis in conversations with medical professionals and patients.
  • “Faces of Cannabis” – Profiling the biggest names in the cannabis industry including pioneers and the people building cannabis into a thriving industry.

 

“People don’t know where to buy, what to buy or how to use cannabis, and those are real problems we solve providing education through entertainment,” said Kerri Accardi, founder of 420MEDIA and the driving force behind A New Cannabis Channel. “Using engaging entertainment to solve the information problem opens new opportunities for cannabis brands, through advertising and product placements. We’re taking this solution even farther by using technology to make calls to action immediately accessible with the tap of a finger. The channel is free to watch, and brands can take full advantage of promotional opportunities for less than their trade show swag budgets.”

 

Leveraging the full internet-based streaming television feature set, advertising takes on a new look as brands are embedded and easily discoverable in every episode. Combined with permanently placed QR codes, viewers instantly leap from programming to product by tapping the screen of their mobile devices. Add-ons extend the reach of advertising with physical world promotional opportunities. And that is only the tip of the branding iceberg created by ANCC.

To get a sneak peek at ANCC streaming content visit its YouTube channel https://bit.ly/3bNDrcO.

Limited advertising and promotional opportunities remain for the 4/20 premiere. Cannabis, hemp and CBD brands interested in joining ANCC advertisers such as Jack Herer™ Brands, Curved Papers, and Chapman Health and Wellness should contact Mark Nockels at mark@anewcannabischannel.com.

“A New Cannabis Channel not only has the opportunity to dispel falsehoods and fiction of cannabis in all its forms, but the responsibility to expose the truth and facts long hidden and even removed from our understanding,” adds Herer. “This channel will not just show us how to survive in this future, but thrive in it. The truth is out: cannabis is the future.”

Kerri Accardi Is On A Mission To Educate The World About Cannabis

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NEW YORK: Kerri Accardi wants to educate the world about cannabis. She’s been on a personal and professional mission since 2014, when a close relative passed away after an agonizing battle with cancer, suffering the brutal effects associated with chemotherapy and radiation — a battle Accardi believes might have been won had legal cannabis been available.

Her mission to the Staten Island, NY native to the canna-friendly West Coast right at the time when legalization movement was gaining momentum, where she connected with the advocates, growers, caregivers and community leaders who were at the center of California, Oregon and Washington’s quasi-legal medical marijuana movement.

With an activist’s eye and a passion for the plant, Accardi and her team at 420MEDIA have now created A New Cannabis Channel (ANewCannabisChannel.com), an omni-channel media play debuting April 20, 2021 (4/20).  Initial programming will include three original series: “5th Quarter” hosted by NFL Super Bowl Champion and cannabis activist Marvin Washington; “Nurse Talk” hosted by Nurse Heather Manus Sobel, founder of the Cannabis Nurses Network; and “Faces of Cannabis” intimate conversations with cannabis industry thought leaders, and will be available on ROKU, Amazon Fire Stick, Android, and iOS.

 

An ad-supported platform, A New Cannabis Channel is offering permanent commercial placement with integrated marketing, in-video shopping, social media and PR packages for the three inaugural series.

 

Listen in as MJNews founder David Rheins and Kerri Accardi catch up in this MJChannelOne Exclusive Interview:

Emmy Award-Winning Executive Elizabeth Browde Joins A New Cannabis Channel As COO

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NEW JERSEY: Emmy award-winning media executive Elizabeth Browde is taking her talents to cannabis media, joining as COO of A New Cannabis Channel, a mainstream omni-channel scheduled to debut on 4/20/2021.

Ms. Browde, whose vast experience includes significant roles in platform start ups, television programming, celebrity global brands, brand building, TV commerce, will join CEO Kerri Accardi in the venture, designed to bring a variety of cannabis-infused edutainment programming to the canna-curious.

“Our focus is on educating the mainstream through compelling content, high-quality production, innovative advertising, and easy accessibility,” Accardi told MJNews. “We are on a mission to educate the world about cannabis.”

Scheduled for a soft launch on the stoner holiday 4/20, A New Cannabis Channel, will feature original programming with the leading voices in cannabis business, science, sports, medical, growing, and consumer culture.  Super Bowl Champion Marvin Washington will host “5th Quarter: What Happens After the Game.”; Nurse Heather Manus will host “Nurse Talk: Nurses Take on Medical Cannabis”; while “Faces of Cannabis” will feature thought-leaders in legal cannabis and hemp.

“This isn’t your stoner channel.” Browde tells David Rheins, “It is really about showing people the many uses of cannabis, and providing them with the information and tools they need to make decisions about how and when to use cannabis.

Listen in on this Marijuana Channel One exclusive, as MJNews Network’s David Rheins talks to Elizabeth about the role of media in the cannabis cultural revolution; women-run enterprises and how they are changing the canna-business; and the programming that will soon be coming to a screen near you.

Are We Sleeping On The Women In Cannabis Media?

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Recently, 420MEDIA CEO Kerri Accardi sat down with Tracy Lamourie for MJ News to discuss the exciting launch of her groundbreaking new venture A New Cannabis Channel. 

Here’s a peek into that conversation:

TRACY LAMOURIE: You have been doing some amazing things in the media and the cannabis space, and now you are combining the two in a way that I don’t think people are seeing just how groundbreaking it is!

KERRI ACCARDI: Maybe that’s because we didn’t Press Release our every move!

TRACY: Right! But now you are finally ready to let some of the secrets out! Can you tell us a little bit about the exciting things you have got going right now?

KERRI: Absolutely! I’m the founder of 420MEDIA, a full-service marketing and content creation agency.  Over the past 6 years we have been documenting the legalization of cannabis in the US. Currently we are in the process of launching a cannabis TV channel across ROKU, Apple TV, Firestick TV, Android TV, two mobile apps and online, with original programming, including a docu-series.

We are bringing education through entertainment with unprecedented opportunities for targeted advertising to cannabis and CBD companies.  We are super excited to take a very fragmented space and streamline the information to the mainstream while showcasing products and services in a way the public has yet to see.

There are so many people that they hear about CBD or they hear about the benefits of cannabis,  but they don’t know where to find a product or even worse they try a product that’s called CBD and it doesn’t work and right away they’re judging CBD as nonsense, but when you read the bottle it’s really hemp seed oil or something that doesn’t have CBD in it at all.

We really want to help guide people seeking knowledge. At the end of the day, we all have an endocannabinoid system with receptors for the plant on a molecular level. I don’t think the majority of people really understand that – and when they do it’s going to be a game changer.

TRACY: Absolutely- you’re talking education, you’re talking entertainment, the business of cannabis, literally anything relating to cannabis you will find on this channel. I know to bring something like this together doesn’t happen alone and you really have been able to gather an incredible team, some big names not just from cannabis but from the advertising world, from the world of marketing, from the world of media – you are bringing them all together, can you tell us about some of the people you have behind you and some of their experiences before joining you on this groundbreaking project in the world of cannabis.

KERRI: We have a phenomenal team that has come together absolutely from the mainstream industry. We have Emmy award winners; we have advertising executives – in fact the person who is creating our logo created one of the most iconic advertising campaigns I think ever in the world!

TRACY: Unbelievable!

KERRI: We will put names and more information and promo out over the next few weeks.

TRACY: I’m excited to see this develop. Can you tell me some more about the content, and I know it is incredible – you have got people at the top of their industries from athletics to the medical fields, not just one doctor but probably ten from across America – can you tell us a little bit about the content and the experience of gathering that over the years? I know it is a literal library, or a museum of cannabis history over the last few years.

KERRI:  Yes -we have a massive library of professionally filmed content – literally over 300 pioneers- on camera plus products, music, panels and speakers, and original programming.

Super bowl champion Marvin Washington hosts one of our series which explores cannabis from an athlete’s perspective. We have him in a CBD lab, pharmacy, events, as well as closed sets interviewing fellow NFL players and nurses – so it really is different insights coming through him.

Then we have another series hosted by a nurse and educator Heather Manus that is more geared to the medicinal side of the plant. What is the endocannabinoid system? Dosing, our receptors, what are the products and the different methods of ingestion and how does it affect us. Why is this plant working for people? We have another series called “Faces Of Cannabis” featuring over 30 pioneers sharing their story and insight into cannabis – from Wanda James who is on Netflix right now, to a child named Landon Riddle who is cancer free for seven years and he is nine years old to Dr Dina, the women the show “Weeds” was based on. We have a lot.

To me, in a time that is so divisive – to have over 300 people on camera to camera of different ages, ethnicities, and financial backgrounds that agree on one thing is pretty powerful.

TRACY: I know you have spoken in the past about the personal part of your mission.

KERRI: It’s super simple. I left New York on December 10th, 2013 I left on a mission to educate the world about cannabis.  My Aunt Kathy died. My best friend, my mentor, my everything. She died, and she didn’t have to. She definitely didn’t have to suffer like I watched.

I knew that no one would listen to me unless I knew what I was talking about, so I started at the bottom, literally – learning how to grow, meeting with patients, doctors, growers, lobbyists and more. This was back in 2013 in CA – it was a much different world.

In January 2014 NY quazi- legalized medical cannabis through executive order and thus 420MEDIA was born.

TRACY: What a journey. Somewhere your aunt is smiling down on you right now saying, ‘WOW! I inspired all this.’  You really are changing the world with this.  That’s not just language, people are going to see that as this develops – it’s going to be epic.

KERRI: What people don’t understand is that cannabis isn’t new, this medicine isn’t new, even the cannabis industry isn’t new – it’s new in the regulated space. California has been legal-ish for over twenty years and has been helping thousands of people.

TRACY : Now let’s talk a little about the business of cannabis, and I know from a business perspective it’s often difficult to get your message out in the space, struggles around advertising, struggles around restrictions and limitations on social media, lots of barriers about getting your message out there that we don’t face in messaging with other consumer products. So what you are doing is absolutely valuable to people in the cannabis marketing space.  Can you tell us a little bit about this really unprecedented advertising opportunity?

KERRI:  Everything was born out of a problem, and the problem is that brands do not have a place to advertise consistently. I learned about this over the past 6 years of owning an agency and having different television deals and advertising opportunities. They can just change their mind and the rules and the pricing and all sorts of craziness. This was created to enhance cannabis brands and products and give them a place to advertise and share their information very similar to television and TV commercials and when we go back into production we will have opportunity for product placement and sponsorships, so it is a space that will literally give brands the opportunity to showcase their product in high level content that has a truly targeted audience – because you aren’t coming to this channel to watch a baseball game.  You are coming to this channel to learn about cannabis

What’s the value of your athlete CBD cream being seen in a series hosted by a Super Bowl champion who also happens to have a case going to the Supreme Court over the legality of cannabis? What does it mean to have your brand showcased amongst medical professionals discussing the benefits of cannabis?

TRACY: So right now, can companies get involved? Right now, is there opportunity?

KERRI: Yes! What we are doing now, given the COVID-19 situation, is selling permanent placement in three of our series where we will build in commercials to showcase those brands and services. If you are in a series with Marv Washington, for example, you are in there forever. So, brands are getting multiple digital assets and a lifetime value. If they don’t have a commercial, we can have it created for a slight up-charge. If they do have a commercial, they can send it to us, and it will literally be edited in as if it was a part of that series. It is only for our inaugural series!

TRACY: So right now, anyone can get in on the ground floor, in there forever, they can basically write their own story right now as far as where they want to be.  As a publicist and a marketing person, I’m definitely excited about this for my own brand and for my clients, it’s great to be able to get in on the very beginning.