Legalized Pot Could Threaten The Alcohol Industry

WASHINGTON:  As the legalization of recreational marijuana gains momentum across the United States with public support at an all-time high, many advocates eagerly await to see what effect legalization will have on big alcohol.  Will it be forced to fight for market share? Or is alcohol so heavily ingrained in our society that pot legalization will barely create a ripple with booze consumption remaining unaffected?

In the cannabis reform movement, it is an article of faith that the more pot is legally accessible, the less booze will be consumed, but is there evidence to support that theory?   The answer to the overall question likely depends on how cannabis and alcohol interact in  our culture, that is, whether pot will complement booze and vice versa or whether people will choose pot as an alternative to drinking. [Read more…]