Cannabis Educational and Awareness Campaign, “Hmm Did You Know” Debuts On Cable TV

 30-Second Spots Aired On BRAVO, Discovery and The History Channel, Dispelling the Stigma of Cannabis

CALIFORNIA: For the first time in history, cannabis education commercials hit mainstream television this week. A groundbreaking media blitz campaign for the upcoming cannabis online TV network Hmm Did You Know (HDYK) aired a number of :30 commercial spots during primetime programming on stations including BRAVO, Discovery and the History Channel in the greater LA market. Featuring  Senator Positive T.A. Nelson, a seven-term Senator from the island of St. Croix, discussing the science and economic power of medical cannabis, the HDYK campaign suggests that standards are shifting for cannabis marketing in legal states.

The spot, created by 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry, is the first in a series that will feature prominent voices in the cannabis industry and community.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says Senator Nelson in the spot promoting Hmm Did You Know Online Cannabis Network, a collaborative effort with 420MEDIA to launch an internet based digital video service that provides insight, education, and entertainment in the world of cannabis. The network will give audiences a clear representation of the cannabis plant and industry through premium content, innovative advertising, and a personalized experience.

Cannabis Commericals

“This first cannabis education spot for the HDYK Network marks an important milestone for the cannabis industry. For the first time in history, cannabis industry commercials have now gone mainstream and we are ecstatic to reach large populations during primetime with messages on the benefits of cannabis,” says Kerri Accardi, CEO of 420MEDIA.  “This is just the first of many slated for this cannabis awareness education campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We are happy to break through and deliver the message that will reach national audiences,” she adds.

The first spot was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA) has quickly established itself as one of the leading national b2b organizations in legal cannabis.  Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars in WashingtonOregonColorado,  New York and Ohio and publishes the MJNews Network.

Nature Nurse Products utilize the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.
Curved Papers, a new twist on Rolling Papers, was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy To Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

We did it! We can take cannabis education to the mainstream on TV during Primetime to provide facts with the cannabis industry sponsors,” 420MEDIA’s Accardi said. “I’m humbled. We were able to achieve this five years to the day my Aunt Kathy passed away on October 2nd. I promised her that that I was going to educate the world about cannabis. This is the first in a series to air on TV. I encourage, and welcome cannabis and hemp businesses of any size interested in supporting cannabis education and build their brand awareness to contact us about unprecedented sponsorship opportunities,” she said.

The Wink In Weed: Marijuana Goes Prime Time

By David Rheins

WASHINGTON: This is the year that marijuana goes mainstream.  Mass media is learning to love marijuana in a big way.  You can’t attend a cannabis event in Seattle, or Denver, or Portland these days without bumping into a documentary film crew or budding filmmaker shopping a cannabis concept.

CableTV has been crazy about cannabis since Showtime debuted its seminal stoner series Weeds in 2005, earning the channel’s highest ratings. Similar successes followed for weed-themed “documentaries” from CNBC, VICE, and CNN.  And then Sanjay Gupta opened the flood gates when he reversed his longtime opposition to medical marijuana and called for its immediate rescheduling. That pronouncement by the face of corporate medicine — CNN’s chief medical correspondent was once President Obama’s pick for Surgeon General — had a massive impact on national consciousness.

Today, it is common to see national magazines talking about cannabis.  And not just Rolling Stone, but old school journals like Time, Newsweek, and National Geographic have devoted entire issues to our beloved plant.  This is the golden age of marijuana, and cannabis types are polishing their acts and going Hollywood. High Times editor Rick Cusick recently joined up with Whoopi Goldberg in a commercial effort to create a pot-infused PMS products.  Top professional athletes like former NBA All-Star “Uncle Spliffy” Cliff Robinson are joining longtime stoner celebrities Tommy Chong and Willie Nelson in creating their own line of legal cannabis products.

Uncle Spliffy Cliff Robinson at MJBA Portland

Uncle Spliffy Cliff Robinson at MJBA Portland

At the April meetup of the Marijuana Business Association in Portland last week, Cliff Robinson told the assembled group of professionals that he had received a huge amount of interest from both media and investors alike since his keynote speech at the Cannabis Collaborative Conference in February.  The topic of sports cannabis and the power of sports celebrities will move the marijuana discussion even further into mainstream consciousness. Designer marijuana for athletes is attracting media attention from Spain, Germany, Italy and from around the globe, Uncle Spliffy’s Marc Belsher told MJNN. “Sports Cannabis is an international phenomenon,” he said.

Team Uncle Spliffy at MJBA Portland

Team Uncle Spliffy

Following Team Uncle Spliffy on stage in Portland was Kerri Accardi, a New York filmmaker whose AK Ventures is making history with a prime time television series, “Hmm Did You Know.”  Designed to educate mass America on the healing benefits of medical marijuana, “Medical Cannabis: The Healing Power Of Knowledge” will be a half-hour news magazine series featuring prominent voices from the cannabis industry, including Nurse Heather Manus, activist/entrepreneur John Davis and Dr. Sunil Aggarwal, along with product placement and sponsorship messages. Initial markets will include Seattle, San Francisco, Miami and Denver, with new markets expected to be released shortly.

“We created the series to inform and educate mainstream TV viewers on cannabis, cannabis healing, and the emerging cannabis industry as a whole,” Accardi told MJNN. “We will featured various topics and interviews with patients and industry notables, topical discussions, politics, investigative journalism, health and sports medicine. We are creating herstory.”

AK Ventures Kerri Accardi takes medical cannabis prime time.

AK Ventures Kerri Accardi takes medical cannabis prime time.

 

 

420MEDIA Hosts Cannabis Casting Call At Spokane Job Fair Saturday June 20th

WASHINGTON: So you want to be a canna star.  420MEDIA, a Seattle-based video and entertainment company, is casting for talented, ambitious, and entertaining actors and hosts who are passionate about cannabis for a series and commercials that will premier on its new online cannabis TV network, “Hmm Did You Know.” 

“Bringing stunning, cinematic image quality and production value to cannabis businesses and products is the mission of firm’s founder and driving force, New York filmmaker Kerri Accardi, “Our strong roots in digital media allow us to embark on creating powerful videos and photographs for commercial and social media platforms. From concept to creation, our dedicated team utilizes cutting-edge visuals along with groundbreaking research to provide digital content of the highest caliber.”

Accardi determined that launching its casting at the MJBA Job Fair in Spokane (Saturday, June 20th at the Spokane Convention Center) was  the ideal venue to kick off the groundbreaking series. “ We couldn’t imagine a better way to assess Eastern Washington’s newest talent,” Accardi told MJNN, “Those that pass the first round of auditions will be interviewing cannabis employers and potential employees on camera.”

420MEDIA is a VIP Sponsor of MJBA Job Fair Spokane, and a national member of the Marijuana Business Association. The company is in expansion mode, and will be at the Job Fair seeking to hire DP’s, editors, photographers, graphic designers, web developers, animators, associate producers, and project managers.

Hmm..Did You Know Shifts Perceptions With Rich Media Cannabis Portal

WASHINGTON: Marijuana marketing is coming of age now that legalization is growing both the need and the branding budgets of the cannabis industry’s first crop of pot products.

Cannabis media too is evolving – moving beyond the stereotypical High Times and Cheech & Chong 1970’s sensibility into the modern era of integrated digital marketing.   Meeting the growing need for reliable information — about the laws, the culture, the science and the new cannabis brands —  New York filmmaker Kerri Accardi and her 420MEDIA agency are rolling out a new platform called “Hmm did you know?”

[youtube http://www.youtube.com/watch?v=kQj0vNGrWXg&w=560&h=315]

In an exclusive interview with MJ News Network, Accardi explains that HDYK will be a visually-inspired rich media web destination designed to serve as a comprehensive source of information, education, and entertainment about cannabis and hemp.   “We are creating an online platform featuring professionally-produced series, commercials, digital media, and integrated marketing. HDYK is a place to see faces of the cannabis industry.”

Accardi came to the industry first as an activist, pursuing a passionate drive to raise the awareness of medical marijuana.  Through project work with several leading dispensaries and an assignment shooting last summer’s Seattle Hempfest,  she developed strong personal connections with pioneers and industry leaders, many of whom have agreed to participate in HDYK, including Hempfest’s Vivian McPeak, CCSE’s John Davis and MJBA’s David Rheins.

“The idea manifested when my Aunt Kathy was sick and I was trying to convince my family that cannabis was medicine,” the Staten Island native told MJNN. “There was no where for to me to show them other than scattered websites that were far and few between.  Grateful and beyond humbled I’m now aligned with pioneers and industry leaders to share education and information on a global level through visual entertainment and media.”

The multi-media platform will focus initial content offerings in five key channels: Healing, Science, Business, Hemp and Organic Growing, with an emphasis on programming that shifts public perceptions shaped by years of propaganda. “HDYK will shift consciousness and change the way people perceive our miracle plant, ” she said. “It will give the industry a place to share their products and information while providing the knowledge to those seeking.”

Advertising opportunities begin as low as $1000, and scale all the way up  $50K primary sponsorship packages.

For more information about getting involved with Hmm Did You Know? Email info@420MEDIA.us; or call (425) 420-0585