CALIFORNIA: 420TV, a cannabis news, entertainment and lifestyle VOD channel set to launch in early 2018, has announced a programming deal with hip-hop recording artist Trae tha Truth to develop 10 all-new episodes of the original animated comedy series based loosely on the rapper’s own life. 420TV has also acquired the library of 30 existing episodes.
“Trae tha Truth,” produced by White Oak Music Group, follows the adventures of Trae as he dispenses his unique brand of comedy and wisdom to a clique of colorful insiders – Grey, Jay’ton, Boss, Purpa and Birdfeed. The series is voiced by Trae, along with help from his influencer friends and fellow rappers. Among the VIP guest voices are Snoop Dogg, Marlon Wayans, Riff Raff, Omar Epps and B-Real.
“After my team and I met with the 420TV team, we knew that a partnership with them would be a great thing,” said Trae. “We look forward to continuing this amazing ride on the Cannabis movement wave. Thankfully, I’ve been given a lot of freedom with my show, and fans will be rewarded with more Trae tha Truth content that they love, back at it, in a fresh, all-new season.”
“Beyond the hilarity of Trae’s adventures is the story of a true survivor who overcame challenge after challenge navigating the streets of Houston on his way to greatness,” said Alex Nahai, a 420TV partner, who facilitated the deal. “This series is really funny, but also from the heart of an incredibly talented, creative and generous man. We are thrilled at the chance to work with Trae in bringing his series to 420TV.”