Colorado To Cannabis Retailers: How We Doing?

COLORADO:  The State of Colorado wants to be a better partner it’s legally-licensed pot shops, and in an effort to better understand their needs has tapped the expertise of Clear Voice Research to conduct a first-ever research study.  Designed to help inform how the Colorado Department of Health and Environment can be a better partner to the state’s marijuana retailers, and make improvements to its Good to Know campaign, the state is scheduling 75-minute focus groups for April 10 and 11 across Colorado, and is seeking industry participants.  If you qualify for and complete the focus group you will be rewarded $60 cash.

Good To Know

The purpose of the study is to better understand customer experiences in predominantly recreational marijuana dispensaries across the state. For that reason, this survey be completed by staff members who work in the “front of house” and is responsible for handling customer interactions and transactions.

Think that’s you? Click HERE to continue. 

Not you, but you think your staff would be interested? Please forward this email along to them.

Your time and participation are greatly appreciated! If you have any questions or problems with the survey, please contact Kate directly at kate.flaherty@clearvoiceresearch.com or at 303-895-3596.

The fine print: This survey is being conducted by ClearVoice Research, Inc. an independent research firm based in Denver, Colorado. ClearVoice Research respects your privacy and any answers or information you share with us will remain completely confidential. This email contact is for research purposes only. Nothing you share with us will ever be used for sales or marketing purposes.

MARIJUANA: Health Department’s TV Ads Take Dr. Seuss Approach To Pot

COLORADO:  Last month, we told you about Good to Know Colorado, a new marijuana-education campaign launched by the Colorado Department of Public Health and Environment.

As we pointed out, much of the messaging on the Good to Know Colorado website was more about what is and isn’t legal than it was about health.

The same can be said about public-service announcement that will begin rolling out on Colorado stations today and is on view below. However, the tone is much different, since the rules and regs at the heart of the campaign are rendered in sing-songy rhyme that emulates Dr. Seuss and is accompanied by similarly kid-friendly illustrations.

 

New Marijuana Education Campaign In Colorado Won’t Use Controversial ‘Don’t Be A Lab Rat’ Slogan

COLORADO:  Colorado health officials are announcing a new statewide marijuana-education campaign.

And they say it won’t look like last year’s controversial “Don’t Be a Lab Rat” campaign.

This year’s campaign will be called “Good to Know.” It’s aimed at residents and visitors about how to safely use the newly legal drug.

The campaign will cost about $6 million. The money comes from taxes on recreational marijuana.