New Frontier Data And MassRoots Join Forces

DISTRICT OF COLUMBIA: New Frontier Data, a leading provider of data, analytics and business intelligence in the cannabis industry, and MassRoots have announced a partnership designed to “elevate digital marketing practices and better understand social consumer behavior at a pivotal time in the cannabis industry.”

“It is an exciting time in the cannabis industry whereby large financial, research, and consumer-focused enterprises are now looking to understand risks and opportunities stemming from this booming industry. MassRoots is the largest social media platform dedicated to cannabis in the world, with incredible engagement from its members, creating a unique opportunity to learn from them and educate brands, investors, and mature markets entering the cannabis arena,” said Giadha Aguirre De Carcer, CEO and founder New Frontier Data.

“This past year at MassRoots we have been focused on taking our amazing cannabis community to the next level with a new leadership team and its vision to take the company beyond the social media platform and this partnership with New Frontier Data should allow us to achieve that. This industry has evolved from a movement into a thriving market that is hungry for data to serve its shareholders and consumers. Only through the data analytics provided by New Frontier Data and our understanding of our community can we believe we can move this emerging market and pioneering platform forward,” said Scott Kveton CEO at MassRoots.

New Frontier Data’s data engine will enable MassRoots to aggregate, analyze and monetize the large volume of consumer engagement data being collected by the MassRoots mobile application and web portal. By combining MassRoots consumer data with New Frontier Data’s Big Data Engine and market leading industry analytics, we will then be able to generate greater insights into the 3 million users in the MassRoots eco-system and establish correlations between their interests and interactions across multiple channels. This collaboration is expected to will create broader applications allowing for far more sophisticated and targeted digital advertising, as well as more advanced consumer engagement.

Sales Of Legal Cannabis Products Expected To Accelerate

NEW YORK: Medical cannabis sales are forecast to grow to $5.3 billion in 2017 and accounting for 67% of total cannabis sales, according to a new research report published by New Frontier Data.  By 2025, medical sales in currently legal states are forecast to grow to $13.2 billion, at which point medical sales will account for 55% of all sales. Comparatively, adult-use sales in 2017 are forecast to reach $2.6 billion and rising to $10.9 billion by 2025.

The report also indicates that in 2016 alone, adult-use consumers shopped once every 14 days and spent $49 per transaction. Medical consumers, by contrast, shop once every 10 days and outspend the adult-use customer by more than three-to-one or spending $136 per transaction.

“Cannabis stocks significantly outperformed major indexes in 2016, fueled by speculative investment based on anticipated expansion of new legal markets. In the run up to the election, stocks increased by 207.8% and continued to rise, even with an uncertain future under the new administration. While recent comments by the Trump administration did have an initial dampening effect on the market, we have seen continued growth relative to Q4 2016 whereby cannabis stocks are still outperforming other sectors,” said Giadha Aguirre De Carcer, CEO of New Frontier Data.

 

U.S. Legal Cannabis Market to Grow to $24.1 Billion by 2025

DISTRICT OF COLUMBIA: New Frontier Data, a leading cannabis industry business intelligence firm, has refined its market projections for adult use and medical markets across the country,  according to The Cannabis Industry Annual Report: 2017 Legal Marijuana Outlook. The firm forecast the legal cannabis market to grow to $24.1 billion by 2025 with a compound annual growth rate of 16%.

“As we continue to gain better access and visibility into various state’s markets, as well as continue to increase the amount and diversity of data collected, we are able to refine our market projections and hone in on where the cannabis industry is going. That said, we continue to see numerous challenges to data collection efforts in the cannabis industry, particularly due to the fragmented and unstandardized data available from both public and private institutions. Rigorous data collection protocols and reporting standards must be a priority to ensure the growth and comprehensive understanding of this industry.

Over the course of refining market projections, there have been important lessons learned from each state’s market performance, the industry’s nuanced developments, and from the increased amount of data gathered from state regulatory agencies.

The company applauds, in particular, the work of Washington state which has set the gold standard in transparency by making all the data collected by its seed-to-sale system publicly available. “This level of transparency is enormously valuable as it enables all stakeholders across the industry, including operators, investors, regulators and policymakers to have a quantifiable view into this highly dynamic industry,” said New Frontier CEO & Founder Giadha Aguirre De Carcer.

Based on these revised projections, the legal cannabis market was worth an estimated $6.6 billion in 2016, and is projected to grow at a compound annual growth rate (CAGR) of 16% to reach more than $24 billion by 2025. The medical market is projected to grow at 12% CAGR through 2025, growing from $4.7 billion in 2016 to an estimated $13.3 billion in 2025. During the same period, adult use sales are projected to grow at a 21% CAGR, from $1.9 billion to $10.9 billion (through projections based solely on the markets having passed medical and adult use legalization initiatives as of January 2017, but not including assumptions for additional states which may yet pass legalization measures before 2025).