Canadian Provincial Government Taps Spire Secure Logistics

CANADA: Vancouver-based Friday Night Inc. announced today that its subsidiary, Spire Secure Logistics, is providing strategic advice and expertise to a Canadian provincial government for the design and implementation of security programs and infrastructure for the legal distribution and sale of cannabis.

Spire is a leading provider of security consultation for the legal cannabis industry and has worked closely with both government and licensed producers to design and build security programs and solutions for the sector.  The Company will be working with the provincial government to implement program system protocols for both retail and online sales of cannabis, focusing on the prevention of organized crime infiltration and black market diversion.

spiresecure-team-kevin-mead-300x300

Spire’s team of industry experts have amassed more than 50 years’ combined experience in regional, national and international policing and security consultation in a variety of fields.  Most recently, Kevin Mead has been appointed Chief Administration Officer and Director International Programs at Spire. A 23-year career veteran of the Canadian Army, Mead served across the country and internationally in numerous command, training and senior staff positions at the tactical, operational and strategic levels. Mr. Mead transitioned as a Commanding Officer of a Canadian Forces Detachment to the BC Ministry of Labour, as an Industrial Relations Officer responsible for legislative compliance and enforcement. Most recently, Mr. Mead served as VP Operations in a private manufacturing firm in the security and defense industry.

Mr. Andrew Richards, CEO of Spire, commented, “We are pleased to be developing secure and compliant strategies and programs as Canadian provinces and cities begin to implement legal cannabis distribution and sales.” He added, “We welcome Kevin to Spire. His expertise in leading inter-agency and multi-disciplinary teams in complex high-risk operations and program delivery is an asset to the team.”

 

 

Friday Night Inc Acquires Spire Secure Logistic

CANADA: Friday Night Inc. has acquired as a wholly owned subsidiary Spire Secure Logistics Inc. (“Spire”), a Canadian private company specializing in security, intelligence, and compliance with international clients and expertise in both the regulated cannabis industry and other sectors.

Friday Night agreed to acquire 100% of Spire by the issuance of 7,142,857 common shares at a deemed price of $0.70 per share.  Closing is scheduled for March 1, 2018.  Friday Night will allocate working capital of CAD $1,000,000 to expand Spire’s client base in Canada and globally.  The shares issued will be subject to an escrow arrangement that will see 12.5% released from escrow on closing and the remaining 87.5% being released to the vendors in 7 equal tranches of 12.5%, each to be issued on the first day of each quarter of Friday Night’s fiscal year, beginning with May 1, 2018.

Spire provides strategic security consulting in Canada, the United States and Latin and South America. They act for or have acted for licensed producers and ancillary businesses in the cannabis sector. Formed almost 3 years ago by Andy Richards and Jeff Meyers, two career law enforcement professionals well acquainted with organized crime and both the illicit and legal cannabis industry, Spire has quickly become a leading firm for companies looking to ensure their operations adhere to government regulations around security and are best equipped to deter the infiltration of organized crime and black market diversion.  Spire is led by experts with international backgrounds in covert and undercover operations to infiltrate and disrupt organized crime, including outlaw motorcycle gangs, cartels, and other violent gangs. Members of the Spire team have been involved with policy, compliance, and law enforcement in the regulated cannabis industry since its earliest days.

By adding this business to the Company’s portfolio, Friday Night is diversifying its income stream and achieving exposure to international markets.

“The Spire team brings decades of experience in the trenches of law enforcement, security, and high-stakes risk management.” said Brayden Sutton, CEO of Fright Night Inc. “Spire is uniquely equipped to keep companies safe, secure, and compliant – which in turn creates more shareholder value and peace of mind.  I am extremely honored to call the Spire team a part of our family and look forward to the increased level of intelligence and awareness it brings us as a company, whether that be in current operations or when evaluating other opportunities in the sector.”

“Spire works with companies who want to make an honest dollar in a secure, compliant, law-abiding cannabis industry,” said Spire’s CEO Andy Richards, a 34-year law enforcement veteran who has led numerous high-profile investigations of organized drug crime. “Whether it’s regulatory applications, security procedures, or working hand-in-hand with government and law enforcement, our team has the right skills, connections, and experience to deliver.”

Coincident with closing, Andy Richards will join the Friday Night Inc. Board of Directors.

Cannabis Financing Companies Need To Infuse Good PR

By Bill Bongiorno

With the passage on the ballots in nine states last Fall, cannabis is now legal in some form in 29 states.  Everyone wants to get into the game and the cannabis rush is on.  This includes more traditional bankers and Wall Street executives.  The trend is growing of more leaving the tired landscape of stocks and bonds for a different kind of green – financing cannabis companies in the U.S. that are in desperate need of capital.  Why?  Because cannabis is still federally illegal.  Typical bankers, investment firms, accountants, lawyers and the usual suspects of consultants are now entering the scene as well as financial advisors.

But how does a financial company, be it publicly traded in Canada or a private equity firm based in New York establish itself as credible, legitimate and viable in an industry that has a stigma of the stoner?

Enter public relations, which doesn’t have the barriers to entry or legal requirements of say an accounting or legal firm.   That is the beauty of it.  Traditional media have flocked to covering cannabis as the trend towards legalization is clear. The rise of cannabis journalism is also undeniable as Cannabis Now magazine recently wrote about it its latest issue.

Financial companies operating in the cannabis space are letting priceless marketing slip through their fingers as savvy companies such as iAnthus Capital Management swallows up the media attention, along with stock volume, investors, and deal flow.

The need for a clear and concise message, along with astute company positioning and a winning traditional and social media strategy are imperative as the business landscape in cannabis becomes ever more competitive.  A recent Forbes column by a great cannabis journalist Julie Weed points to the need to use social to drive a business or product:

So how does one go about getting this media attention?  It always comes down to telling a great story.  This is how you win your share of “ink.”  Also going to the right cannabis reporter at the right time with that right story is key.

Playing off the constant stream of news in the cannabis space is also an imperative.  Having the talking points and quotable quotes set to go to the right journalists when news is imminent or breaking is how you get into mainstream media, such as Bloomberg, US News and others.

Friday Night, Inc. is the perfect example of how our firm seized the opportunity around the full legalization in Nevada and the cannabis shortage news after implementation by securing national top tier media coverage:

The coverage secured helped the tiny public company trade above 3 million shares.

It’s great to be in Cannabis Now and Cannabis Business Daily and talking to people with an interest in the space, but for high impact, having a name brand household name media outlet cover you is like gold.

The articles become marketing material to use in pitch decks, investor meetings, and other business worthy endeavors when proving your business model and value proposition is paramount.

So, when planning your cannabis business strategy, don’t forget to get some hits in the mainstream media and infuse your growth with some public relations grow.


 

Bill Bongiorno is President of Blue Chip Public Relations, Inc., a firm specializing in working with financial and alternative investment companies including the cannabis industry.