MJBA Founder David Rheins Picks The Hottest Hemp, CBD, Vape & Culture+ Products Of 2019 At ASD Market Week | Culture+

VIP Panel Will Include Founders of Elixinol, The Blinc Group, Curved Papers and Farmer Tom Hemp Co.

NEVADA: The Culture+ marketplace is exploding, with thousands of new legal hemp, CBD, vape and cannabis-culture products creating consumer excitement and marketplace disruption.

MJBA at ASD

MJBA’s founder and executive director David Rheins, a seasoned marketing executive who learned his chops playing senior roles for Rolling Stone, SPIN, Time Warner AOL, has scoured the country to find The Hottest Hemp, CBD & Culture+ Products of 2019, which he’ll present at the ASD Market Week | Culture+ convention in Las Vegas on Monday, March 18, 9:00 AM – 9:45 AM.

Screenshot 2018-12-10 16.46.33These are the products that every retailer must know about – from hemp-based fashions and CBD health and beauty aids, to the latest in vaporizer technology and glassware.

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Following the 45-minute presentation, moderator David Rheins will lead a VIP Panel Discussion with the brand marketers who are building the industries best and most innovative brands, including Elixinol co-founder David Newman, The Blinc Group CEO Sasha Aksenov, Farmer Tom Hemp Co. Founder Tom Lauerman, and Curved Papers Founder Michael O’Malley.

Hemp is projected to be a $22 Billion market by 2012. Get an advanced look at all the hottest products, trends and technologies driving the red-hot Culture+ market.

Registration for the show is available online.

Farmer Tom Joins TV Town Hall To Talk Legalization and Normalization In Washington

By Farmer Tom Lauerman

I’m always looking for opportunities to preach the good word about cannabis, as part of my #TodayWeFarm campaignSo of course I said yes when I was asked to be a panelist on KOMO News as they hosted ‘Cannabis Boom or Bust Townhall Meeting.’ 

Along with Seattle Hempfest’s Vivian McPeak, it was a major honor to stand up for patients and farmers. The discussion was led by KOMO’s Molly Shen and Matt Markovich, and included participation from law enforcement, addiction specialists and others. We talked about legalization, and how it has impacted the state of Washington in its first five years. 

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With legalization expanding across the country, KOMO parent Sinclair Broadcasting has plans to run the show across its network.  

You can watch the segment here:

Farmer Tom Travels To Spain

Last fall Farmer Tom had a chance to take an international trip to Spain to participate in Spannabis.  I have a long history with one of the private cannabis social clubs in Barcelona, Greenardos.  I first met them when they stayed with us on the farm for about a month, four years ago. During their visit, they got ahold of one of my seeds — a cross between Amnesia Haze and our Power Kush– and it turned out to be an amazing phenotype.  The club has carried it at their location for the last three years, and it has been one of their top strains.

Farmer Tom Spain

 

Spannabis was a blast.  I got to connect with cannabis enthusiast’s from around the world — all the top players were there. During my stay in Barcelona, I was warmly welcomed — not just because my strain had won many competitions throughout Europe — the locals are just genuinely very nice, gracious people.

 

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One of the highlights of my trip was seeing BC Barcelona play football. We watched them win, and Messi score the winning goal.  I spent a day making high quality solvent-less hash with the Dank Duchess and Blue Eyes. I learned a lot and had a wonderful experience with these great people. The best thing about Spain was the food.  I had some of the most amazing, high quality food I’ve ever eaten. From the seafood — fresh from the Mediterranean Seat and North Atlantic — to the fresh fruits and veggies.  My favorite was Hamon — a kind of ham made 100% from Ibérico pigs who are allowed to feed and roam completely free range.  The stuff you live for.

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After Spannabis I spent a day touring LaRambla, where we stopped by Weedmaps Spanish headquarters, and also went to visit Sensi magazine’s Cannabis and Hash Museum.  I was warmly welcomed at both locations.  We sat on the roof and smoked fatties at Weedmaps, and I got a personal tour of the cannabis museum by the curator and manager — it was quite an experience.

 

Dr. Rick Freeman: Getting it Together

By Dr. Rick Freeman

For family farmers, 1988 was a tough year.  Stuck between cut-throat competition from Big Ag and the devastation of a Big Drought, many small-scale farmers dropped out.  But, not all of them.  That was the year that seven bedraggled, small-scale organic farmers in southwest Wisconsin formed the Coulee Region Organic Produce Pool. Their hope for survival was to pool resources and investments while focusing on sustainability and food quality.  That co-op blossomed into Organic Valley, which today includes 1,800 farmers spread across the U.S., Canada and Australia, offering over 500 products sold in 50 states and 25 countries.  Just last year, OV’s revenue exceeded a billion dollars.   That’s pretty good for a bunch of family farmers.

Today, small-scale marijuana farmers face a wall of adversity similar to those seven families who started OV.  Fortunately, they have a good example to follow.  By embracing a cooperative structure, a rigorous sustainability standard, and a focus on product quality, marijuana producers enjoy an opportunity to create a robust, enduring brand that will benefit a broad range of people. The time is right to get started.

With a cooperative model, marijuana farmers can pool resources for vital functions like equipment purchasing and sharing, marketing, accounting, legal services, peer-lending, and more, spreading and absorbing risk that could easily doom a lone farmer.  Benefits can include pricing leverage, shared risk and optimized investments (as in sharing a pricey piece of equipment used only once a year), among others.

With a rigorous, transparent sustainability standard, co-op members can assure consumers that farming practices are creating long-term benefits for the community and environment  – and will continue to do so for future generations.  A rigorous standard can be based on a point system that reflects the strengths of diverse approaches to farming – with some common benchmarks that everyone must meet.  For example, consider a farmer whose energy efficiency is well above the energy benchmark but whose water-use efficiency is barely above the water benchmark. This farmer might score equally with a farmer whose water-use efficiency rating is high but whose energy-efficiency standard barely makes the grade.  This “indexing” system would reflect the values of co-op members and would be transparent and easy to formulate and implement.

Quality standards would set cooperative product quality well above common industry standards, capitalizing on the benefits from sustainable agriculture while assuring the consumer that products are reliably healthy, safe and beneficial.  For example, a high-quality co-op product is free of pesticides and pathogens while demonstrating a terroir of excellence – reflecting the best genetics, a robust ecology and healthy, living soil.  A quality standard would also use verifiable cannabinoid and terpene profiles for various strains, guaranteeing consumers that product quality is reliable and excellent.

With strict quality standards, rigorous sustainability standards and an economically-sustainable business model, a marijuana ag co-op would benefit the entire community – consumers, producers and neighbors.  Community economies based on diverse producers and consumers are much more stable than those based on a single industry or company, because they can absorb the effects of a failure, while the failure of a business in a limited-player economy guarantees disaster.   When a multitude of diverse producers join for quality production, the result is sustainable communities.  Now, THAT is called getting it together!

Wink-In-Weed: Cannabis Class Is In Session

By David Rheins 

Class is in session for participants in Washington’s legal cannabis trade.  Coming off of the collegial CCC show in Portland, Team MJBA is back in Western Washington this week continuing our quest to provide professional education and promote best business practices for our nascent industry.

Collaboration was the theme of CCC 2016

Collaboration was the theme of CCC 2016

On Tuesday, February 13th,  6-8:30 at the Factory Luxe  in Seattle, MJBA and NWMJ Law will present,“Managing Your 502 Business,” a 2-hour bootcamp designed to review essential business basics, tools and best practices that every I-502 licensed business should follow.  Attorney Anne Van Leynseele, NWMJ Law, will lead the this 2-hour interactive bootcamp, aided by a VIP Panel of cannabis business experts, including Norm Ives, Mosaic Insurance, CPA Dani Espinda, and business consultant Debbie Whitlock.

[youtube http://www.youtube.com/watch?v=9mshbd7MS3E&w=560&h=315]

Seating is limited, so reserve your place today!

Thursday, February 18 is the start of CannaCon,  a 3-day celebration of all things canna-business at Pier 91 on Seattle’s waterfront.  This year marks MJBA’s fourth CannaCon.   It has been truly amazing to witness as the show and the industry develop together. CannaCon founder Bob Smart was one of MJBA’s first business members, joining us back in the fall of 2013!

In preparation for the show, Bob, Dave Mesford and I paid a visit to KLAY 1180 AM last week, appearing on “The 411 on 420” talk show, hosted by Amy Ansel and Darrel Bowman.

The 411 on 420, hosted by Amy Ansel and Darrel Bowman

The 411 on 420, hosted by Amy Ansel and Darrel Bowman

Billed as “the world’s largest cannabis marketplace for products, services and ideas” the 2015 Seattle event claimed more than 11,000 attendees, over 200 exhibitors and 50 educational sessions, with over $6 million in business conducted on the floor.”  This year’s CannaCon promises to be even bigger, with a complete sell out of exhibitor booths, and an all-star lineup of speakers.  The event seminar schedule features three separate tracks: Cultivation, Technology and Business Development, and includes some of the industry’s top voices, including Ed RosenthalAh Warner, Megan Schwarting, Farmer Tom Lauerman, Aaron Pelley, Don Wirtshafter and Kyle Kushman

Canna Con 2016

I will have the honor of playing moderator for much of the Business Track sessions on Thursday and Friday.  We’ll cover a host of important topics. I’m particularly excited about our “Town Hall” session Thursday at 1PM with Washington’s top cannabis regulators: WSLCB Director Rick Garza, Washington Department of Agriculture’s Steve Fuller, and the Washington Department of Health’s Kristi Weeks.

MJBA’s Morgan will be moderating and participating on a Women in Cannabis Panel, along with Crystal Oliver, Danielle Rosellison, Sharon Whitson and Shawn DeNae.

Marijuana Channel One will be capturing all the excitement. Look for our live streaming and tweets, and our exclusive interviews with industry thought leaders here.

How Sexy Is It To Be A Marijuana Farmer?

WASHINGTON:  Last Sunday saw the second MJBA Job Fair held at the Red Lion in Bellevue. Cannabis business industry leaders and enthusiastic job seekers converged for a day of networking and guest speakers.

One of the speaker panels featured Washington commercial cannabis farmers who discussed the challenges of having a large marijuana farm and running a growing business at the same time.

David Rheins, the panel’s MC, asked Farmer Tom Lauerman just how sexy is it to be a marijuana farmer? See his reply here:

https://www.youtube.com/watch?v=ROaF97_CMkk

My Day At Seattle CannaCon 2015

WASHINGTON:  I just attended CannaCon 2015 in Seattle along with thousands of business owners and cannabis industry enthusiasts.  The three day marijuana business and consumer trade show is being held this year at Pier 91, Feb 19-21.

In my role as cannabis reporter for MJ News Network I was able talk to luminaries’ and entrepreneurs about what they are working on within the rapidly expanding legal marijuana industry.

Check out the video here: