CALIFORNIA: Eaze, California’s leading cannabis delivery marketplace, announced a new partnership with Recreational Embassy, an elemental curator of cannabis and hemp solutions for the luxury hospitality market, to bring high-touch cannabis experiences to luxury hotel guests with the launch of Eaze Hospitality. The Eaze Hospitality concierge service will debut at the Fairmont Miramar Hotel & Bungalows Santa Monica, marking a first-of-its-kind intersection of tourism and the cannabis industry.
“The partnership with the Fairmont and Recreational Embassy is another proof point that cannabis is normalizing,” says Sheena Shiravi, Senior Director of Marketing at Eaze. “Offering adults in-hotel access to safe and legal cannabis at California’s luxury tourism destinations reinforces how beneficial it is to incorporate cannabis into every aspect of your life.”
Eaze Hospitality is designed to meet the needs, tastes, and lifestyle of the luxury cannabis consumer. Features include a concierge service that serves as a resource for guests’ questions and supports a positive cannabis experience. Eaze Hospitality is committed to educating both new and existing customers about the benefits of cannabis and the innovative products available to them.
“Hotels should have a safe, legal and thoughtful approach to meet the needs of the modern luxury hotel customer,” says Fairmont Miramar Hotel & Bungalows Director of Sales and Marketing, Rebecca Huetter. “By partnering with Recreational Embassy, we are able to provide the contemporary level of hotel amenities our guests have come to expect.”
“Being present is what the new modern luxury travel experience is all about, and cannabis is the key wellness product to help you get there,” said Lauren Rogers, Chief Executive Officer of Recreational Embassy. “As we guide the hospitality industry along this fresh customer journey with integrity, Eaze Hospitality reinforces the overlap between the new cannabis consumer and the modern luxury traveler.”
The Fairmont Miramar Hotel & Bungalows in Santa Monica, California is the first property to leverage Eaze Hospitality to facilitate access to legal, compliant and brand-aligned hemp and cannabis products and services. Guests aged 21+ will have access to customized in-room menus that feature low-dose and non-inhalation hemp and cannabis products. Through Recreational Embassy, the hotel will also offer bespoke CBD products including a custom scented fig CBD-infused bath bomb inspired by the property’s signature fig tree.
The potential to holistically reshape the signature elements of a luxury property hotel-stay by integrating hemp, cannabis and CBD products offers an unprecedented opportunity for hotels to drive incremental revenue. “We bridge the gaps between both those experienced with cannabis and those we call ‘canna-curious’ who are interested to learn more,” says Brian Applegarth, Chief Education Officer of Recreational Embassy. “The most common questions we hear from visitors are about how to get cannabis products and where to enjoy them. Our goal is to minimize confusion for hotels and their guests while maximizing on-property experiences and driving incremental value.”