This week in Seattle Washington the single most expensive cannabis product was purchased and consumed. The Leira 24K Gold Leaf Cannagar was sold at Diego Pellicer for $10,000!
Justin Costillo is a local Seattle Hedge fund manager for GRN Funds. He and Alejandro Cantos of Diego Pellicer began a discussion over dinner about the future of the cannabis industry. The conversation focused on setting new, higher standards for the consumer. Alejandro Cantos, an entrepreneur and owner of Diego Pellicer, shared his goals and visions to create the world’s most luxurious cannabis shopping experience.
“Affordable Luxury” is the brand Alejandro aspires to create. The gentlemen crafted a plan to expedite the process. Justin Costillo decided he would purchase the most luxurious cannabis product ever produced. Forever securing his place in history as the first and only person to acquire the $10,000 El Dorado (see my previous column here). This one-of-a-kind, handcrafted cannabis cigar could only be purchased from the most luxurious cannabis retailer in Seattle, Diego Pellicer.
This one of a kind hand crafted beauty takes skills to create. A product such as this could fetch $10,000 was the notion of Ariel Payopay CEO of Leira.
The company name is owned and operated by the Payopay brothers, Ariel and Brian. Leira is Ariel spelled backwards. Ariel and his brother had the vision to create the finest high-end luxury products on the market — the best of the best. All products can’t be a Cadillac. A Buick may drive like a Cadillac, but it still ain’t a Cadillac!
The Poyopay family are from Hawaii and every aspect of their operation is “Aloha Grown,” they are proud to say. Ariel and Brian use all natural inputs, pesticide free and “Clean Green Certified Cannabis” to create the state’s most expensive cannabis products ever manufactured and sold.
On June 18th 2018 at 4:20, in a penthouse on 2ed Ave in Seattle Washington, the 24K Gold Leaf El Dorado was carefully removed from its humidor (generously included in the $10,000 price , along with a fancy lighter and cigar cutter) The El Dorado is a full ounce of premium Goldleaf Gardens cannabis, wrapped in a thin layer of Polar Extracts premium Rosin. The 7-inch long El Dorado was removed from its protective wax-sealed glass tube. It was closely admired by those of us that who had the good fortune to be present. The new owner then lit his new fancy cigar lighter and began to gently “roast” the very tip of the El Dorado before we all shared in this truly historic cannabis moment.
We all were very aware what a truly special occasion this was. After all, when does the guy who sold you the weed get to smoke it with you? Unheard of, but there we were! Each of us with a look that said, ‘Can you believe we are smoking a $10,000 cigar?’
The Professors favorite protege, Harley aka @imfamousprude, picks up what I drop: On that hot June day on the 39th Floor of a penthouse suite cannabis history was made and then smoked. I know, I was there.
There is an argument that can be made about the ostentatious display of wealth and influence this item portrays. I understand. I also understand the passion and vision of Alejandro Cantos and Ariel Payopay. The both said they wanted to offer the very finest luxury experience in the cannabis market. I say with the creation of the El Dorado and subsequent sale of this one of a kind product by Diego Pellicer, this is by far the best and most luxurious cannabis product ever produced. History was indeed made.
I heard the the Payopay Brothers speaking about their next project. All I can say is stay tuned on what you will see next from each of these visionaries in this story. One thing this writer is certain of, you haven’t heard the last about the famous El Dorado.