As It Grows, Marijuana Business Becomes More Tech Savvy

CALIFORNIA:  When he first began buying medical marijuana to treat his multiple sclerosis, Mark Manasse was forced to visit a dispensary every time he needed to get fresh buds.

But thanks to a host of new apps like Quil, he can order the marijuana from his home in California and wait for the delivery to arrive in less than an hour – much like you would a pizza.

“I like that they show me the expected delivery time so I can figure out, OK, I had better finish cooking dinner then, so I can be ready for when the delivery arrives,” Manasse told CNET.com’s Lexy Savvides.

The delivery apps are part of a growing push by the cannabis industry to bring technology to bear on everything from growing and testing to selling and delivering their product. And with the medical marijuana sector legal in 23 states and Washington, D.C. and becoming big business in places like California, where sales reached $1.1 billion last year, there is no shortage of entrepreneurs and investors interested in getting in on the action.