• Home
  • MJNews @PRNewswire
  • CBDNews @BusinessWire
  • MJChannelOne
  • MJBA.net
  • MJHeadlineNews
  • Subscribe
  • Advertise
  • MJBA PR

MJNews Network

"The Voice of Legal Cannabis Since 2013"

  • Home
  • Business
  • MJNews By PRNewswire
  • CBDNews by BusinessWire
  • Legal
  • Events
  • BlPOC in Cannabis
You are here: Home / Archives for craft cannabis

Creator Of Blue Moon Plans Cannabis-Infused Craft Beer

March 29, 2018 by MJ News Network Leave a Comment

COLORADO: When Keith Villa, Ph.D., the creator and head brewmaster of Blue Moon Brewing Company, announced his retirement from MolsonCoors in January 2018 after 32 years of service, he hinted about plans to create a new beverage product with “cutting edge” ingredients.

Those plans are now coming to fruition with the official launch of CERIA™ BEVERAGES (ceriabeverages.com), based in the Denver suburb of Arvada, Colorado. Among the company’s goals this year is to be the first to introduce a line of cannabis-infused non-alcoholic craft beverages containing THC, a key psychoactive chemical from cannabis plants that affects how one feels by creating the “high.”

Unlike most other cannabis beverages, CERIA’s products will be designed to deliver a consistent user experience with the same onset time as alcohol.

Keith Villa will serve as co-founder and brewmaster of CERIA (pronounced “SAIR-ee-uh”). The other co-founder is his wife Jodi Villa, a civil engineer who will serve as CEO. Based at the couple’s operations in Arvada, CERIA derives its name from the university campus in Brussels, Belgium, where Keith became one of the few people in the world to receive a doctorate in brewing science based upon his dissertation on complex biochemical reactions in beer.

“I’m ready to introduce another high-impact brand to the industry again, this time with a new line of custom cannabis-infused craft beers. Today, the opportunity and the demand are here, inviting Americans to enjoy a more social way of consuming cannabis – by drinking rather than by smoking it or through ingestion of edibles.”

To deliver upon the fast-acting, consistent, trusted psychoactive experience, CERIA is working closely with ebbu, a leading cannabinoid research firm also based in Colorado. ebbu has developed a set of cannabis formulations that inspire specific sensations, all of which can be consistently dosed and delivered in a true water-soluble format. Jon Cooper, CEO of ebbu states, “We have always loved what Keith stands for – great-tasting mainstream beers that really kickstarted the entire craft beer movement.

“We are honored and thrilled to partner with Keith, Jodi and CERIA to bring this groundbreaking new product to cannabis consumers in legalized states.”

ebbu’s leading pharmacology team has spent the last few years studying how cannabis creates various sensations for end users, and now has developed consistent formulations that deliver cannabis experiences like chill, bliss, and energy.

These cannabis formulations – containing THC and other cannabinoids and terpenes – will be processed and infused by licensed marijuana processors, bottled and/or canned on-site by the licensee, and then sold chilled in licensed dispensaries, first in Colorado, then in other states where the use of recreational marijuana is legal.

CERIA has also tapped leading beverage industry advisement firm, InterContinental Beverage Capital (IBC), to assist in setting up business operations and in the development of its strategic and commercialization plans.

Keith Villa’s plans for a cannabis-infused beverage with top-quality craft beer taste will be offered in legalized cannabis states by the end of 2018 in at least three strengths – light, regular, and full-bodied – with a variety of sensations. Consumers must be a minimum age of 21 and use the product responsibly.

“CERIA will be brewed just like an alcoholic craft beer to maintain its beer taste and aroma, but will then be de-alcoholized prior to the infusion of cannabis,” Keith Villa explains.

The Villas are enthusiastic about their new entrepreneurial venture and know their way around a brewery. “When Keith created Blue Moon in 1995, the cloudy, unfiltered Belgian-style beer that would later be served with an orange slice, he in effect, introduced craft beer to the mainstream American beer drinker. It changed the beer industry and was even a question on the TV game show ‘Jeopardy,’” said Jodi Villa. “Since then it has grown to become the largest craft beer in the country.”

 

Filed Under: Business, Homepage Tagged With: Blue Moon, cannabis beer, cannabis-infused beverage, CERIA, changing attitudes, CO, Colorado, craft cannabis, infused-beer, the business of cannabis, the business of marijuana

Humboldt’s Finest Launches Craft Cannabis Brand

December 6, 2016 by MJ News Network Leave a Comment

CALIFORNIA: A collective of Humboldt County, California cannabis farms have announced an alliance to create America’s craft cannabis brand: Humboldt’s Finest.

Since 1996, the Humboldt’s Finest farmers have mastered sustainable growing practices to produce the world’s finest sun grown cannabis products. In December 2016, Humboldt’s Finest will introduce a premium cannabis flower line featuring five of their most sought after strains grown in what is widely regarded as being one of the nation’s most desirable cannabis growing regions.

The multi-generational master gardeners at Humboldt’s Finest are positioned to become global leaders in craft cannabis production. They are advanced botanists, artisans and maverick growers dedicated to being the cannabis industry’s sustainable business model. With the exemplary use of rainwater harvesting, ecological pest management and natural fertilizers, Humboldt’s Finest operations are defined by environmental responsibility and regulatory compliance.

“As California moves toward legalization, it is a natural next step as farmers to brand our region as America’s Craft Cannabis,” said CEO Joseph Shepp. “We have been perfecting our trade and ability to comply since Prop 215. The opportunity to enter a legitimate, aboveground marketplace requires responsible practices. We look forward to raising the bar and setting the most sustainable standards for cannabis cultivation.”

To launch the brand, Humboldt’s Finest farms voluntarily met rigid PFC certifications, representing exemplary standards in safety, legal compliance, county permitting and water use.

“By educating customers on the premium value of craft cannabis, we will preserve the heritage family farms that have defined Humboldt County since the beginning,” explained Shepp. “Our vision is to produce the world’s finest cannabis, while protecting the environment and culture of Humboldt County.”

The Humboldt’s Finest brand will be officially launching at the cannabis industry’s foremost gathering, The Emerald Cup. The brand will feature its signature products with six-packs of pre-rolled joints and boxed 1/8s, representing the region’s finest sun grown flower. The Humboldt’s Finest booth will be located at the 215 Area Tent.

Filed Under: Business, Homepage, Recreational Tagged With: CA, California, craft cannabis, Humbold's Finest, Humboldt County, sustainable cannabis, the business of cannabis

Connect with Us!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Tumblr
  • Twitter
  • Vimeo
  • YouTube

Top Stories

State of Ohio Board of Pharmacy Issues Provisional Dispensary Licenses for RFA II 

OHIO: On May 16, 2022, the State of Ohio Board of Pharmacy issued 70 provisional dispensary licenses as part of the RFA II process. A list of the provisional dispensary licenses awarded can be accessed using the following links: List of Provisional Dispensary Licenses (PDF): www.pharmacy.ohio.gov/PDLII List of Provisional Dispensary Licenses (Excel): www.pharmacy.ohio.gov/PDLIIx The Board Read the full article…

Why This Cannapro Keeps the Conversation Open Around Cannabis

  By Erica Tarnowski I was a child of the 80’s, which meant participating in – and graduating from – the D.A.R.E. program in middle school. For those of you unfamiliar with D.A.R.E., it was a school-based drug use prevention program created to teach kids to “Just Say No” to drugs. One of the tenets Read the full article…

WSLCB Contracts with Security Specialists to Provide Voluntary Retail Store Security Assessments

WASHINGTON: The Liquor and Cannabis Board (LCB) has announced that it has contracted with security management firm Setracon, Inc. to provide voluntary, free of charge, on-site security assessments of individual cannabis retailers. Security Assessments Goal The initial focus of the physical security and crime prevention assessments will be for the approximately 180 retail stores in Read the full article…

MedMen Announces Settlement Agreement with Ascend Wellness Holdings

CALIFORNIA:  MedMen Enterprises Inc., a premier cannabis retailer with operations across the United States, has announced a definitive agreement with Ascend Wellness Holdings that will allow the sale of MedMen’s New York operations to close for increased consideration. The transaction resolves the litigation between MedMen and AWH concerning the transaction and delivers $15 million in Read the full article…

Senators Merkley, Rosen Lead Bipartisan Effort to Improve Safety for Legal Cannabis Businesses

Bipartisan Group of Senators Calls to Include the SAFE Banking Act in Compromise House-Senate Competitiveness Bill DISTRICT OF COLUMBIA: Oregon’s U.S. Senator Jeff Merkley and Senator Jacky Rosen (D-NV) led 22 of their colleagues in a bipartisan effort requesting that congressional leadership include the Secure and Fair Enforcement (SAFE) Banking Act of 2021, which would allow Read the full article…

Why This Cannapro Keeps the Conversation Open Around Cannabis

WSLCB Contracts with Security Specialists to Provide Voluntary Retail Store Security Assessments

MedMen Announces Settlement Agreement with Ascend Wellness Holdings

Tags

CA California Canada cannabis cannabis news CBD changing attitudes CO Colorado DC decriminalization dispensary District of Columbia end failed war on drugs end of failed war on drugs failed war on drugs Hemp I-502 legal cannabis legalization legal marijuana legal pot shop marijuana marijuana business medical cannabis medical marijuana mjlegal mjnews MJNews Network mjnewsnetwork.com mmj New York NORML NY OH Ohio OR Oregon politicians on pot recreational marijuana the business of cannabis the business of marijuana WA Washington WSLCB

Search By State:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

© Copyright 2014 MJBA Publishing · MJ News Network · All Rights Reserved ·