Eaze Releases 2018 California Cannabis Trend Report

Data Report Shows An Upward Trend Among Females, Baby Boomers and CBD for Wellness

CALIFORNIA: Eaze, a cannabis marketplace, has released its fourth annual Eaze Insights: 2018 State of Cannabis data report, a comprehensive overview of consumer trends driving the cannabis industry year over year. The report draws insights from the consumer behavior of more than 450,000 Eaze consumers and over 4,000 survey respondents across the state of California.

This latest report in the Eaze Insights series reveals that the cannabis customer base is growing and diversifying, demonstrating a rise in popularity across all adult groups, regardless of gender or age. Consumers are also turning to cannabis to curb unhealthy habits. A majority of participants surveyed stated cannabis as a reason for reducing their alcohol and tobacco consumption, and cannabis reduced or eliminated participants’ need for over-the-counter and prescription pain medication.

Key findings from the report include:

  • The cannabis customer base is diversifying across age groups: First-time cannabis consumers grew by 140% thanks to adult use legalization in California. Baby Boomers were one of the fastest growing segments, increasing by 25% over the past year.
  • Year of the female cannabis consumer: With female consumers nearly doubling, the growth of women entering the market outpaced men and continued the trend of increasing female participation, with women now 38% of cannabis consumers.
  • CBD is driving a new demographic of cannabis users: CBD consumers nearly doubled in 2018, growing from 2.6% in 2017 to 4.8% in 2018. Baby Boomers are the most common CBD enthusiasts of all generations (8.4% in 2018) and female Boomers are the most likely CBD users.
  • Cannabis products are used for a variety of wellness applications: Overall, 71% of surveyed consumers reduced (53%) or stopped (18%) their over-the-counter (OTC) pain treatment, and 60% have reduced (52%) or stopped (72%) their alcohol consumption.

“The 2018 State of Cannabis report shows continued acceptance and de-stigmatization of cannabis across legal age groups – along with continued enthusiasm for new products,” said Jim Patterson, CEO of Eaze. “Promoting wellness is a top priority for our company, so we’re excited to see how consumers are using cannabis as a part of their daily routines.”

Other insights from the report include different ways consumers are choosing to consume cannabis, an increase in first-time buyers, the most popular holidays to buy cannabis, and a comparison of buying patterns between consumers in Northern and Southern California. The full report can be found here.


From Niche To Normal – Cannabis Use Becoming More Accepted In The United States

NEW YORK: Growing numbers of consumers support the legalization of cannabis in some form and a majority believes it has a positive impact on the economy, according to the newly released 2018 Fall Cannabis Culture Poll, developed jointly by leading global communications agency BCW (Burson Cohn & Wolfe), PSB Research and Civilized, a premium media and lifestyle brand that embraces and highlights modern cannabis culture. A full 83 percent of the poll’s respondents (U.S. adults, cannabis consumers and non-consumers) say they support some form of legalization of cannabis. Sixty-three percent of non-consumers, and 95 percent of cannabis consumers, say legalization has had a positive economic effect on the states where use has been made legal.

PSB Research, in partnership with BCW and Civilized, conducted online interviews between September 26 and October 4, 2018 with 1,200 U.S. adults aged 21 and older to explore views on cannabis and its usage and to determine general habits and behaviors of those who use and those who do not use cannabis. Respondents are defined here as consumers and non-consumers.

While consumers and non-consumers say legalization has benefitted local economies, cannabis purchases continue to be interpersonal transactions. Currently, 46 percent of consumers say they buy cannabis from friends or family, while just 30 percent patronize dispensaries. However, 84 percent of consumers who do not purchase cannabis at a dispensary say they would be willing to consider doing so. Thirty-eight percent of non-consumers say they would consider spending money with a cannabis-related business if it were legal where they live.

Use of cannabis in the U.S. is primarily recreational, but medical use is also popular. One in five (19 percent) of Americans currently consume cannabis, and more than half of those consumers say they use it at least a few times a week. More than four in five self-reported cannabis consumers use it for recreation, while about half of consumers report using cannabis for medical purposes. Cannabidiol (CBD) use among self-reporting consumers is also fairly common — about one in three cannabis consumers also report using CBD for medical or other purposes.

The amount of dried and cured cannabis that consumers buy varies; while about one in 10 consumers buy one gram or less per month, about one third of consumers buy at least a quarter of an ounce every month. Thirty-five percent of cannabis consumers say they spend at least $100 per month cannabis or cannabis-related products.

“The 2018 midterm elections just confirmed the data from The Cannabis Culture Poll – cannabis is moving from niche to normal across the U.S.,” said Chris Foster, President, North America, BCW. “Michigan voters just made their state the tenth in the U.S. to legalize recreational cannabis, and Missouri and Utah passed initiatives to legalize medical marijuana, making medical use legal in 33 states.

“However, as legalization continues to spread across the U.S. and create new market opportunities, it won’t be long before the government begins to establish standards for production, distribution and consumption,” Foster continued. “Entrepreneurs and business owners will need to be prepared to navigate what is sure to become a complex regulatory environment.”

Consumers and non-consumers already see the need for some level of regulation and oversight of the industry. About half of non-consumers and over two-thirds of consumers would view the industry more favorably if it partnered with organizations to develop medical standards and regulations, increased industry funding for research on cannabis’ effects from medical and recreational use, and/or developed public education campaigns to support responsible legal use of cannabis and its derivatives.

“We’re excited to see the strides business leaders and voters in the U.S. are making to normalize cannabis,” says Derek Riedle, Publisher of Civilized. “There is incredible potential for this industry as cannabis sheds its taboo, shadowed past. We’re proud to be part of the movement as the industry brings cannabis out of the dark and into more lives across North America.”

Smoking vs Vaping Marijuana, Which Option Is Healthier?

With the many health risks that come with smoking, more and more people today are switching to vaping. Some of the common side effects of smoking include lung infection, throat infection and many other health risks. Thanks to technological advancements, vaporizers have made it possible for you to enjoy your marijuana or nicotine without worrying about all these risks.

Understanding Vaporizers

A vaporizer is an electronic device that mainly works by heating herbs at a specific temperature in an oven chamber. Heating these herbs indirectly makes it possible for the contents to vaporize without necessarily burning, hence producing a more luxurious and better punch as compared to smoking the same. The best thing with using a vaporizer is that the temperatures are highly controlled hence a very low risk of combustion. The controlled temperatures ensure only the active ingredients are vaporized hence reducing the risk of producing harmful chemicals which would have been produced if combustion took place. For this reason, you only get to inhale CBD, terpenes, and other cannabinoids from the herb.

Health Benefits of Vaping Marijuana

Vaping cannabis is relatively easy. All you need to do is grind the herb, place it into the heating chamber, heat it up, and then start inhaling. The benefits of using an herbal vaporizer outweigh smoking the herb. Some of the health benefits of vaping marijuana are outlined below.

1.    No Smoke Involved/Produced

Smoke is one of the health risks that come with smoking marijuana. The smoke produced affects other people (especially non-smokers) within the vicinity. This is one of the reasons many states and cities have tightened their laws on smoking cigarettes. According to research, more than 450,000 people in the United States die each year due to smoking. Vaporizers however only produce vapor (which is in gaseous form). The vapor is only delivered to the user, hence no risk of secondary smoking.

2.    Fewer Carcinogens

Carcinogens are mainly produced when combustion occurs, which under most instances is due to very high/uncontrolled temperatures. Any form of combustion on tobacco, for example, produces at least 4000 different types of chemicals, 70 of which are known to cause cancer. Some of these carcinogens are due to the chain reaction triggered by the extreme temperatures. Vaporizers however operate on controlled temperatures, hence only vaporize the herb at temperatures a little lower than 440°F. With the temperature controlled, the risk of producing carcinogenic gasses, such as benzene is greatly reduced.

3.    It Is Easy On Your Lungs And Throat

Medical practitioners are among the biggest proponents of vaping.  Patients on a medical marijuana prescription are often advised to use vaporizers instead.  This is particularly important for individuals with throat and lung problems and individuals who cannot smoke. Although some people will turn to edibles, these aren’t as effective as inhaling the CBD vapor.  With the vapor smooth and easy on the lungs and throat, vaping is the best and viable option for most patients.

4.    Efficiency

As mentioned earlier, a good vaporizer only vaporizes the herb producing a high-quality CBD vapor. Vaporized at controlled temperatures (not too high), the quality of CBD produced is significantly much higher than if it was subjected to combustion temperatures. Smoking the herb only reduces the quality of CBD, THC, and other cannabinoids, hence a less efficient way to deliver the same. With the best portable dry herb vape, the quality of vapor and contents inhaled is greatly improved. These vape pens are also highly efficient in producing a good quality and smooth punch.

Secondary Benefits of Vaping

Vaping is not only beneficial to your health but also presents many more advantages. Although most people will switch to the mighty vape simply for its health benefits, you should realize many more benefits as you continue vaping.  Outlined below are some of the real advantages of vaping medical marijuana as compared to smoking the same.

a.    Minimal Odor

The first thing you will notice with vaping is that very little or no odor is left once one is done vaping. This is unlike smoking where tons of smoke and smell linger around for much longer. One of the reasons behind this is that, very high temperatures are involved while smoking, which means the thick smoke created sticks around for longer and even clings to your body and clothes. Vaping, on the other hand, produces vapor in steam form, which is thinner and lighter. Vapor doesn’t have as strong a smell as smoke does.

b.    It’s Economical

It is more economical to vape than smoking in the long run. Although the initial cost of a starter pack may be a little high, this is just a one-off expense. Getting a refill for the same is relatively easy and cheap too. This is compared to a dab rig which costs more than $500. In addition to this, vape pen manufacturers give up to 1 year worth of warranty for their devices. All you have to do is keep the mighty vaporizer clean at all times

Vaping also ensures you get the most out of your herb. You can therefore enjoy one pinch of the herb severally before having to toss the remains. This is unlike smoking which gives you one try only. Smoking burns the entire contents leaving you with no option but buy more. You therefore end up spending more on marijuana than you would if using a vape pen.

c.    Quick Convenient Hit

Getting your daily dose of medical cannabis, especially if at an event, can be daunting at times. This however isn’t the case with vape pens. The mighty vaporizer makes it possible to take a hit or two quick enough without attracting any attention. In addition to this, vape pens are easy to carry and retrieve. This gives you a swift and convenient way to get your daily dose without having to fish out a lighter.

d.    It’s Discreet

Smoking is still a taboo in many parts of the country. Some people also don’t want their loved ones to know that they smoke. This applies to those on a prescription for medical marijuana. Some of the best portable dry herb vaporizers are small, light, and discreet enough. You also won’t need a lighter to take a hit with these.

e.    Richer Sensation

Vaping is very different from smoking. This is mainly because the vaporized herbs provide a smooth hit, and also gives you control over how much you wish to inhale. Such is particularly important for those looking or a richer sensation as well as those on a tight budget for the same.

  1. Better Flavor

Flavor is subjective in that; some people prefer the taste of smoking while many others don’t. Vaping makes it possible for you to enjoy/experience the full flavor of marijuana. Whatever herb you are into (lavender, marijuana, tobacco, etc.) the mighty vape will give you the actual flavor without tainting it.


These are just a few of the many reasons why should switch to vaping and ditch that cigarette lighter. Using a vaporizer not only increases your flavor range and satisfaction but also reduces the risk of consuming carcinogens.  It is the healthier and economical option too.