Snoop Dogg Lights Up ‘Merry Jane,’ A Marijuana Lifestyle Content Site

Rapper-turned-tech-investor Calvin Broadus, better known as Snoop Dogg, is now a startup founder, too: he’s launching Merry Jane, a marijuana lifestyle site that he said will be “the encyclopedia to the cannabis world.”

Snoop laid out plans for Merry Jane on stage Monday at the TechCrunch Disrupt conference: the site will be a gathering place for everyone from those curious about cannabis to seasoned smokers and will feature things like original video content, including a series called “Deflowered,” where people get high and describe a new experience they had while enjoying marijuana.

As a budding venture capitalist, Snoop has already dabbled in investing in a few startups, usually with a focus on marijuana. His fund is called Casa Verde Capital and invested earlier this year in Eaze, an on-demand weed startup. He as also invested alongside actor Jared Leto in Robinhood, a free stock trading platform.