Trade Show Growing Pains And Headaches Continue To Mount

Based on the light attendance level for the opening cocktail reception, the repetitive content and presenters, the decision to run the Cannabis Carnival the night before the last day’s agenda, and to not serve lunch on the second day, CBE gives the NCIA a C for this event.

COLORADO:  Earlier this year, I wrote a piece called Trade Show Mania that outlined the relative inefficiency of, as an ancillary business provider, solely relying on event marketing to reach your target buying audience to attain adequate reach and frequency. After attending 4 of the last 5 major events positioning themselves as business-to-business events, it is really Read the full article…